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Great promotion
This kind of promotions are so suitable for sneaker brands, too.
i absolutely agree
I remember that the story was dugg too.
And look at Akbank (Turkiye) ads by Publicis on the same concept
I found their Cannes Lions at Technorati. Look at the results. Just in four days, 20 of advertising blog mention about them. None of agencies won Cannes create buzz about themselves like this....