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Amusing this concept of "tough toys for tough boys". There is currently an advert airing in the US for Tonka which follows a similar concept using the strapline "Built for Boyhood". Thought I...
The rug petting at the end is a bit creepy.
Interesting concept and nicely done. Do we now start throwing around EGC as the next evolution of UGC? ;)
Hahah! Now that's smart business. ;)
Wow - they've gone full circle!