Here*s a question for all of us in the ad world. At what stage does a send-up become a rip-off? That Aussie beer ad - It*s a Big Ad - has been getting a lot of hits, but everyone older than 35 has to know the visual is straight off the old British Airways *Face* spot. So it*s a send up. But since the audience for this ad is supposed to be the under 25s, people who have probably never seen the *Face* ad, they won*t get it - to them it*s totally original. In fact, the only people in the target audience who would get the ad as a send up would be...yes, us, the people in the ad industry. Which has got to be a bit incestuous. So I only see two options. Either the ad is a Rip off. Or it*s a wanker ad aimed at the peers of the people who produced it. Any one else got an opinion?Posted: 7 years 44 weeks agoon the post: It*s a Big Ad - or is it a Big Rip-off?
I'm with Plywood - it's fun, but I liked it the first time I saw it, when it was a British Airways ad. I know we've been sending up (ripping off?) movies in advertising for years, but have we started eating our own now? And I'm sure I've seen that key scene - where the beer people go down the body people's throat - somewhere else. Can anyone remind me where it's from because I'm sure it's been done before.Posted: 7 years 46 weeks agoon the post: This is a big ad. A very big ad.