I'm fascinated. Here in the uk we already have club drinks that mix red bull with vodka, and small sugary drinks called 'shooters' that come in different syrupy flavours. When you're as large as A-B I suppose they can afford to take a risk. Wonder if we'll see Be in the UK? I don't think the name is very good, i suppose the packaging will be wonderful. As an aside: One of our venerable breweries, Scottish and Newcastle just closed a massive plant here in Edinburgh. The site was very historic. Very sad to see the loss of employment. I think production was shifted to England. So it goes.