in my opinion the overload of food ads on tv and radio will never convince someone to get off the couch and go out and buy that product right then and there, and I don't think that's the point. Ex. Millions of people like myself are forced to go through the daily torture of: "what kind of crappy food will I be forced to eat for lunch today?" Like many of those people I can't stand the same thing every day from the same restaurant. There's method to the madness of the circut of fast food and novelty shops you hit throughout the week. It is entirely possible that someone showing up at a restaurant will have no idea what they're interested in for lunch that day - but they mind that silly tune entering their head when the walk through the doors of the local BK. I know it happened to me last week. I starting singing the song while waiting in line and found myself ordering it just because the commercial caught my eye on TV. I think the advertising business knows more than we think about how dumb the masses are. Similar to Pavlov's dog, "make it instinct, or a reflex reaction, to buy our product when the opportunity arises by brainwashing the public with our constant barage of marketing" The sandwich was decent, the commercial helped them sell one to me. Now, "what kind of crappy food will I be forced to eat for lunch today?" -dw