This ad wasn't made for the general public; it was made for people in the defense industry... So what we really have here is a fine example of an ad that appeals precisely, exclusively, even, to the very specialized section of the market that it targets. If it rubs ya the wrong way, overt your eyes, because it wasn't talking to you anyway. I think this comment misses the point entirely. Sure the ad wasn't intended for the general public. But did the ad agency & the Bell staff who approved it not think that placing it in a publicly viewable publication might not lead to its circulation among the general public? Once the ad is widely seen outside of its intended audience, then it doesn't matter who it was originally intended for. What matters is WHO saw it, which means a lot of irate Muslims and later politicians who told Boeing it was out of line & finally the company itself which bowed to the obvious & canned the ad. Dumb move but certainly to be expected considering who was behind the campaign.