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A walk of fame for advertising professionals? How utterly arrogant. What makes an advertising employee anymore famous than say, a guy who works the line making widgets? Sure David Ogilvy is famous in the world of advertising and to us creatives, but to anyone outside the field, he's unknown.Posted: 9 years 7 weeks agoon the post: Finalists have been announced for the Advertising Walk of Fame
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I don't get it. Why's she carrying a dismembered muff?Posted: 9 years 16 weeks agoon the post: Axe Dry – Horse Ride (Print Ad) / Pit (2004) (US)
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Is this a case of "hoof in mouth" disease? sorry...Posted: 9 years 18 weeks agoon the post: Agency launches website by mailing a lamb hoof
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The best way to promote yourself in advertising is through word of mouth advertising. Get to know people who work in advertising and ask them to refer you. Connections are everything. That*s how I broke in. We were using a freelance writer where I was working as a copywriter at a book publishing house (we were overloaded). The freelance writer worked fulltime at one of the large ad agencies in town and would do freelance on the side. She*s a great person, and once I*d come to know her, I just plain said I*d love to work where she works. She said, give me your resume, I*ll get it to the right people. I ended up getting hired due to her recommendation. And she didn*t even know what kind of writer I was. She just knew I was a decent and personable fellow, which I am for the most part. Fortunately, my book was strong enough to get me the job. She got me in the door, but my work stood for itself. Since then, 10 years later, I continue to self promote; simply by being a decent person to work with and possessing a passable amount of talent. Now my reputation precedes me. When I interview at other agencies, I*ll hear, "I*ve heard of you .. my friend so-and-so said you*re a talented writer ..." and so on... AND, most importantly, I return the favor by helping others break in to the biz, using me as a connection, every chance I get. It*s just the right thing to do.Posted: 9 years 19 weeks agoon the post: Re: Sending out your book . . . Clever mailer or not?
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We had a lunch meeting in a boardroom at the first ad agency I worked at. A director of our department, who I'd not yet met, was to join us. He was late. So we started eating. When he finally arrived, my creative director boss introduced me to the director. I had a sandwich in my left hand, so from my seat I held out my right and we shook hands, to which he responded: "You should stand when you shake my hand. I am me." What that means, I still don't really know. "I am me?"Posted: 9 years 19 weeks agoon the post: AdVent - best horrible line wins!
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While working as a copywriter for a discount stock brokerage firm's in-house ad department, I asked the marketing manager (the owner's daughter), who the firm's target audience was. Her reply, "We feel that everyone is in our target market, because everyone invests." !!?? First of all, not everyone invests. Do poor people invest? Even many middle class or wealthy folks don't bother to invest. Second, it was a 'discount' stockbrokerage firm. Many millionaires would never consider putting their money with a discount firm, but prefer to stick with big names like Merril Lynch. Third, is there a product or service out there in which 'everyone' is the target market? The company was OLDE Discount Stockbrokerage. They went belly up due to too many lawsuits against them. H&R Block bought them out in '99.Posted: 9 years 19 weeks agoon the post: AdVent - best horrible line wins!
