Rich Kirshenbaum needs to recheck his facts and come off his high horse. When I was a kid in NYC, Chiquita replaced their normal banana stickers (for a short while) with a Kellogg's sticker suggesting the cereal banana combination. I have no idea whether the concept came from Kellogg's or Chiquita, but in either case it predates Mr. Kirshenbaum's "invention" by about thirty years. Interestingly enough, if you go to Kellogg's website, the first animation you'll see is a bowl of cereal, a banana, and milk.

I'll preface this by saying that I thought this was very well done, but after reading that fantastic publicist style hype, I expected this ad to be uniquely creative, and something special, but it's really no different than "so many testimonial commercials that are out there for other brands," "Barney's artsy documentary style and layering of images and voices make the viewer feel as if they are actually in the interview." I have to say that I didn't feel for a second that I was really in the interview, nor did I find the layering and compositing to be anything new or visionary. What I did feel were those big egos coming through in the self-promotion.

I'm sure that means something, but I can't figure it out. I'd understand if there were 195 aby90 type comments like that, but alas, there are not.

They have some nerve. ;-)