and this "...it's gotten everyone talking..." thing is the biggest pile of rubbish - that may or may not have worked in the 80's but i really dont buy that approach anymore. (unless -like old navy, or the gap, your client ALREADY has locations on every corner of every street in the nation) people talked the hell outta the outpost.com spots but they are now out of business and id challenge anyone NOT in our industry to remember the NAME of the company that used the "cat-hearding" spot a couple years back. it seem to me that about 70% of the ad biz has forgotton that their job is to move product - not awe and amuse their peers.