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O&M, (Mumbai, India) got its "inspiration" for its Cannes award-winning "Cancer cures smoking" ad from an old anti-smoking poster.
Simply do a search on Google with "cancer cures smoking" in...
So if the creative team had credited Gary Larson, would everything be okay?
Sorry most ideas are inspired from the world of books, films, society, etc.
For example, the brilliant Guardian commercial written by John Webster was inspired by the Kurosawa film, "Rashomnm", and...
Yes Brazil has been doing great stuff for years, but the reason India won was because it sent over 100 entries. A huge number when the usual is just 10 to 20. Also Asian countries seek recognition...