Congratulaions to Fred&Fard for taking home the press grand prix with the Wrangler human press&poster campaign - this is why they have flown in today and you might just stumble on to them on promenade de la Croisette.
The print campaign also had this commercial to go with it (also inside).
Tucked away in a corner outside the Palais de Festival is a small do-good exhibition of cause marketing. Here visitors can browse print ads for just about every good cause known to man while sipping eco-friendly fair trade coffee. It's a great way to get your mind of the massive amounts of CO2 you burned to get here.
Props goes out to CumminsNitro from Brisbane, Australia for not only winning the Grand Prix for Direct Lion but for also winning a Grand Prix PR Lion for their "Best Job in the World" campaign done for client Tourism Queensland/Islands of the Great Barrier Reef.
Creative Execution:
The best aspect of ‘The Best Job in the World’ is its location, and although the generous salary is appealing, the real reward is in spending six months living above the reef and exploring the region. The ‘Best Job in the World’ idea was born out of the brand’s positioning – Life Above and provokes Global Experience Seekers to engage with a unique brand asset – the Great Barrier Reef. This would be one of the only integrated international recruitment campaigns, and the only recruitment campaign used to launch a tourism brand.
The creative solution to the brief/objective.
We tapped into a universal desire and created a job that sounded too good to be true - anyone from anywhere in the world could apply. The Islands Caretaker role is a completely genuine employment opportunity within Tourism Queensland, living on the Islands of the Great Barrier Reef and reporting back to the world. To apply, candidates had to create a persuasive and entertaining video application demonstrating their knowledge of the region. Tourism Queensland wanted to achieve 14,000 application videos from 8 key markets, plus news coverage in mass media and popular social networking sites.
Adgrunts, start your guessing machines, lay the money down in the betting pools - who will win what in Cannes?
These are the campaigns that have stood out in the past year,
The Great Schlep at thegreatshlep.com.
Conceived by Droga5, directed by Wayne McClammy now at Hungry Man, and shot in comedian Sarah Silverman's apartment the great shlep was so much like a comedy skit that it traversed all the video sites on the web, including "Funny or Die" and was sent around by countless webheads. Proof that a good idea and the right talent can crank out the funny & effective on no budget at all, it has already won a coveted Black Pencil at the 2009 D&AD awards. Black pencils are rare - this might grab the titanium lion. Wayne was no stranger to funny or Sarah, he's the one who shot her "I'm fucking Matt damon" skit.
Politics was a big thing last year, obviously, and the Obama Campaign was on twitter, on youtube, on the streets and in paid media, trying all sorts of new things including airing a half hour commercial. The look of the campaign was as carefully thought out as the message, with what SpeakUp dubbed "the hardest working presidential candidate logo" by Chicago-based Sender LLC and mo/de, and former street artist Fairey creating iconic posters and the cover of Time magazine (Nevermind that lawsuit). Can you think of a more integrated campaign last year? I dare you. I double dare you.
Commercials - my god, it's all over the map this year isn't it? We don't have two jawdroppingly strong ads top of mind like we did last year, when both Gorilla and Believe shared top honors, instead there's a whole bunch of ads that are very popular but are they worthy of a gold or grand prix material?
Arnet One Million Users kinda funny, especially for us adgeeks, and T-mobiles Dance entertained the masses. Some are rooting for LED Sheep which I personally think looks like the CGI was hammered out on an Atari, just because it had so many views online - but this isn't a competition in number of ewhtube hits is it? Don't forget Cadbury's eyebrow dance. Yep, it's wiiiide open.
Outdoor: Share our Billboard (web) and the billboard from James Ready & Leo Burnett Canada has a shot at shiny lions, and I also think that Substral Fertilizer - Tree Poster has a shot at at least silver. Basically, expect to see many more than-just-paper billboards winning this year.
Print - oh dear, what will win print? Scrabble sliced anagrams took a silver at the Clios, will it do better in Cannes?
Interactive: Whopper Sacrifice because we all love to rat out on our friends (and CP+B), right? No? I'm sure there are better ones here, actually, Uniqlo's Tokyo Fashion map is spot on for it's target.
Your turn, who do you think should win and what might win? Big Hat tip to Adgrunt Jasper and Holger Wilcks for discussing the potentials with me.
Sharks punches below the money-belt.
The Kinsale Sharks are cutting festival prices in 2009. Att Cannes they've increased theirs. Bearing in mind the recession, who do you think has the best idea?
Attention all ye hopefuls, you now have two extra weeks to enter the Cannes Lions awards as the deadline has been extended. Either because the price of champagne went up, the entries so far sucked, or they're just messing with us and do this every year.
You now have until the 24 April to enter your work. Short here to the categories, & entry form, knock yourself out (if the price of entering doesn't do it, I mean)
Tony Granger, Young & Rubicam's Global Chief Creative Officer and Y&R's Global Creative Board announced the winner of the network's annual "Idea of the Year" awards - it's the super clever whenthelightsareoffthesiteison.com website that Shalmor Avnon Amichay Y&R Interactive Tel Aviv did for Orange to launch their new internet movie portal "Orange Time". The website won't open properly, until you turn off the lights, just like in the cinema where the main feature starts after the lights are dimmed. For those who can't check it out due to too much light in your office, watch a quicktime film of the effect inside. I can't help but sing "clap on, clap off" when I watch it and clap along but I may have consumed too much Jolt today
This ad, showing Jesus snapping a picture of a bunch of nuns with the Samsung SL310W camera, was published in Lebanese newspaper Al Mostakbal last week.
The ad has been called "an attack against Christian symbols", bound to happen as soon as Jesus is involved, but here's the kicker - the ad agency FP7 who created it, doesn't have the Samsung account.
Sunny Hwang, the president of Samsung Electronics Levant, said to Brandrepublic "At no time was Samsung Electronics aware of these advertisements and the company has not approved or commissioned FP7 to create any advertising campaigns. "
At the recent Dubai Lynx awards, FP7 picked up a gold, a few silvers and even the ad agency of the year award but after this little mishap, the agency (and their work) is being investigated by the award organisers and they might get stripped of all their honors.
At what point is it ever a good idea to create, and actually run campaigns for clients that you don't have? The spec turned ghost ad epidemic seems to be getting worse by the minute here - in some cases I understand how it happens. Say, for example, you have an idea approved by the local branch of a worldwide brand which gets nixed the moment the global director gets a whiff of it. Or, you were way too exited when you submitted spec work here that you forgot to tell us it was spec and the worlds adblogs operate under the assumption that it's real (please don't do that).
Seems to me that we're getting more and more cases of this, is it happening more often or does the collective hive mind of the web reveal them more often? Even Cannes is littered with ads that are ghosts these past few years, remember the Luxor hightlights campaign from Leo Burnett, even though it was Lowe's client. JC Penney never approved the dressign down ad which Saatchi NY won a Cannes Bronze Lion with, but at least in that case Saatchi did actually have the client. The balls of creating an ad for a competing agencies client and running with it, wow.
There are places you can show off spec work, for example the London International IDA, and new awards for work that dies on the foam core is popping up like mushrooms every day, even we have a spec work category here so we don't delete submissions, even when the client does a u-turn after you've spent a week on the shoot creating that great campaign.
I have a mad headache, so let me just say, YEAY SWEDEN, and get on with it.
New York, N.Y. – March 18, 2009 – The 2009 International ANDY Awards, one of the most coveted advertising awards and first show of the season, announces the year’s winners for most outstanding global creative work. The GRANDY, the ANDY’s top honor as Best in Show, has been awarded to BBH NY for its groundbreaking and innovative integrated campaign “Dig Out Your Soul In The Streets” that launched Oasis’ latest album. Sponsored by Rackspace, the Show and Party, now in its 45th year, takes place this evening at Terminal 5 in New York City.
The winner of the GRANDY Award receives $50,000 in cash award, the GRANDY “championship” ring, and acknowledgement as Best in Show. BBH NY’s campaign for Oasis’ seventh studio album was a fresh, guerilla marketing approach to “reinvent an album launch” not through traditional means but on the streets of New York.
The group taught NYC street bands their songs, who then publicly performed the music weeks prior to the album release in conjunction with an extensive viral/PR-driven campaign including news on Oasis fan sites, the NYC website, in consumer media and a documentary that was globally distributed through MySpace (and viewed more than a quarter of a million times). At the Show & Party, two of the groups, Dagmar (a rock duo) and Next Tribe (a psychedelic rock band with beat boxer) made an appearance and played the songs that launched the album.
BBH NY Creative Directors: Kevin Roddy, Calle Sjönell and Pelle Sjönell.
London, United Kingdom, 08 January 2009 – Technology events company, Technosummits, has today announced that former Creative Chief of Endemol will be interviewed live on stage by Channel 4 News presenter, Jon Snow, at the 2nd Annual Media Content World Summit taking place in February.
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