We'll have to keep holding our breath for the Product Design Jury, as it will be announced next week.
Good to know: all work entered before 18 November will receive a 10% discount. Eligible entries will be accepted until 27 January 2010. Judging takes place from 19-22 April in London and winners will be announced in June.
Inside - the full list of jurors - with the foremen marked in green.
The two Swedish graduates behind the D&AD Creative search, have won the 30 day D&AD challenge and with that a paid placement at London agency AMV.BBDO. Congrats adgrunt petterprinz, one half if the Petter & Kasper team bound for London.
The idea behind creative search, as demoed in this video, is an aggregated search engine that serves the results in form of images, video and even music, making the D&AD website one-stop shopping for inspiration.
Nevermind if you don't know Swedish, some of these films are quite worth watching anyway (and in each individual post I do my best to explain things), because Roygalan is all about the perfect commercial, and like most short stories told with 30-60 seconds of film, ideas are universal. Plus, it wouldn't be a proper award celebrating commercials 2009 if it didn't hand something to "Carousel"... which it does.
....and the winners are.
BÄSTA REKLAMFILM /GULD - Best commercial, Gold
a.k.a Tonårsfesten by Esteban.
The Ad Club of Boston held the 49th Annual Francis W. Hatch Awards Tuesday night at the Seaport World Trade Center, in Boston. In a year where award shows around the world suffered losses and low entry numbers, The Hatch Awards saw an increase in entries, with a total of 895 submissions from 78 companies.
Boston-based advertising agency Fort Franklin won the coveted “Best of Show” award, for the 2008 opening video they created for The 48th Hatch Awards. Shot, edited, and animated to highlight interruptions and distractions on one employee’s desktop computer as he struggles to meet a creative deadline, the judges felt Fort Franklin’s video captured perfectly the fragmentation and variety that is advertising today. Arnold, Hill Holliday, Mullen, and Pod Digital Design all won gold bowls, for clients ranging from Footjoy and McDonald’s to The Boston Bruins and Liberty Mutual.
Last Thursday, 17th Sept, saw victory for Candle at the Radio Advertising Awards with their music and sound design commercial for London Zoo, script by Craig and Paul of Next Door.
The making of the commercial (shortly available as a "making of" DVD) shows how difficult it was to produce. ZSL London Zoo was closed to the public for the day as all the groups of animals were meticulously rehearsed to sing their parts in The Animals Went In Two By Two. Charlie conducted while Craig and Paul kept the performers on their marks and prompted them on their lines. Ben made sure that all the recording levels were correct - a tricky task with so many creatures of different size and volume.
Sadly,some animals were unable to make the final mix as they had been eaten by other members of the choir. I think you'll agree that their sacrifice has not been in vain.
In the wake of the DDB WWF fallout, One Show promised 5 year punishment and now the D&AD have followed suit, sorta. D&AD has always weeded fake ads, but now they've upped the ante by stating that the Executive Creative Director has to validate each entry. Which yaknow, they should've done in the first place (will this kill the 'individuals' entry?)
Todd Mueller & Kylie Matulick - Psyop Founders & Creative Directors @Psyop won an Emmy this past Saturday night for the Heist spot for Coca-Cola via Wieden+Kennedy, Portland.
Mueller & Matulick had to sit through 4 hours of nomination-torture before finally realizing they had won.
Kylie Matulick: "By the time they opened the announcement card we just felt great to have been nominated with this awesome group knowing that there was no way in hell we'd win out over Porn, a Scorsese-selling time share and an alien Alec Baldwin......and then we heard "Coke.....Heist.
It felt great to get that kind of recognition and it's a wonderful accolade for all the talented artists who work their asses off at PSYOP to make something amazing."
If you're having one of those "all the work we're creating for this client truly sucks and I'm such a hack" days, head on over to the nominees for the Tracy Awards. When you see this collection of the crappiest advertising you might be able to give your ego a little boost and feel better about your work (that is, as long as someone else hasn't nominated something of yours you love/like!) In fact, maybe it would make you feel better to nominate your hacky, crappy drek the client is forcing you to create. Yeah, that'll show 'em.
The award show was put together by Crowell Advertising in Salt Lake City, Utah. Submissions are free and you can enter your most hated ads now through mid-October. You can also follow them along on Twitter @TheTracys and Facebook.
Agency Spy via Copyranter have been reading adme and may have succeeded in finding the NSFWiest ad ever. Beacuse it's just boobies. Boobies lovingly lathered in soap. On a 48 sheet billboard. Like really really big.
Somehow these boobies are shilling the 28th Graphic Arts Biennial in Slovenia. Oh, I get it, it's a pun on "graphic", right?
It's been several hours. Time for yet another update on the fallout from the Twin Tower WWF ad. Adage: In Wake of DDB Brazil Scandal, One Show to Ban Scam-Ad Creators for Five Years
Wait, what? Oh yes, they are and it reads like they took notes from the how to stop scam ads forever post at the DognPony.
The new rules and penalties were approved unanimously last night by the One Club's board of directors, who read like a who's who of ad-industry creatives, including David Droga, David Lubars, Nancy Vonk and Nick Law.
Effective beginning in 2010:
An agency or regional office of an agency network that enters an ad made for a nonexistent client, or made and run without a client's approval, will be banned from entering the One Show for five years.
The entire team credited on the "fake" entry will be banned from entering the One Show for five years. An agency or regional office of an agency network that enters an ad that has run once, on late-night TV, or only because the agency produced a single ad and paid to run it itself will be banned from entering the One Show for three years.
That last point is rather significant, it not only means that once-runners can't enter but the way I'm reading it we can now forever kiss goodbye to the ads for good causes where all talent donate their time and media. Expect fewer Amnesty, Unicef, WWF, AIDS, Greenpeace, etc campaigns in the future One shows. Banning the entire team, wow, this is like getting caught doing steroids at the olympics.
Tucked away in a corner outside the Palais de Festival is a small do-good exhibition of cause marketing. Here visitors can browse print ads for just about every good cause known to man while sipping eco-friendly fair trade coffee. It's a great way to get your mind of the massive amounts of CO2 you burned to get here.
We found two ads worth a mention. One is made by the lovely people at DDB & Co. in Turkey for Amnesty International. It's one of those posters that simply stood out in all it's clarity and simplicity - you got it instantly.
Props goes out to CumminsNitro from Brisbane, Australia for not only winning the Grand Prix for Direct Lion but for also winning a Grand Prix PR Lion for their "Best Job in the World" campaign done for client Tourism Queensland/Islands of the Great Barrier Reef.
The best aspect of ‘The Best Job in the World’ is its location, and although the generous salary is appealing, the real reward is in spending six months living above the reef and exploring the region. The ‘Best Job in the World’ idea was born out of the brand’s positioning – Life Above and provokes Global Experience Seekers to engage with a unique brand asset – the Great Barrier Reef. This would be one of the only integrated international recruitment campaigns, and the only recruitment campaign used to launch a tourism brand.
The creative solution to the brief/objective.
We tapped into a universal desire and created a job that sounded too good to be true - anyone from anywhere in the world could apply. The Islands Caretaker role is a completely genuine employment opportunity within Tourism Queensland, living on the Islands of the Great Barrier Reef and reporting back to the world. To apply, candidates had to create a persuasive and entertaining video application demonstrating their knowledge of the region. Tourism Queensland wanted to achieve 14,000 application videos from 8 key markets, plus news coverage in mass media and popular social networking sites.
Adgrunts, start your guessing machines, lay the money down in the betting pools - who will win what in Cannes?
These are the campaigns that have stood out in the past year,
The Great Schlep at thegreatshlep.com.
Conceived by Droga5, directed by Wayne McClammy now at Hungry Man, and shot in comedian Sarah Silverman's apartment the great shlep was so much like a comedy skit that it traversed all the video sites on the web, including "Funny or Die" and was sent around by countless webheads. Proof that a good idea and the right talent can crank out the funny & effective on no budget at all, it has already won a coveted Black Pencil at the 2009 D&AD awards. Black pencils are rare - this might grab the titanium lion. Wayne was no stranger to funny or Sarah, he's the one who shot her "I'm fucking Matt damon" skit.
Politics was a big thing last year, obviously, and the Obama Campaign was on twitter, on youtube, on the streets and in paid media, trying all sorts of new things including airing a half hour commercial. The look of the campaign was as carefully thought out as the message, with what SpeakUp dubbed "the hardest working presidential candidate logo" by Chicago-based Sender LLC and mo/de, and former street artist Fairey creating iconic posters and the cover of Time magazine (Nevermind that lawsuit). Can you think of a more integrated campaign last year? I dare you. I double dare you.
Commercials - my god, it's all over the map this year isn't it? We don't have two jawdroppingly strong ads top of mind like we did last year, when both Gorilla and Believe shared top honors, instead there's a whole bunch of ads that are very popular but are they worthy of a gold or grand prix material?
Arnet One Million Users kinda funny, especially for us adgeeks, and T-mobiles Dance entertained the masses. Some are rooting for LED Sheep which I personally think looks like the CGI was hammered out on an Atari, just because it had so many views online - but this isn't a competition in number of ewhtube hits is it? Don't forget Cadbury's eyebrow dance. Yep, it's wiiiide open.
Outdoor: Share our Billboard (web) and the billboard from James Ready & Leo Burnett Canada has a shot at shiny lions, and I also think that Substral Fertilizer - Tree Poster has a shot at at least silver. Basically, expect to see many more than-just-paper billboards winning this year.
Print - oh dear, what will win print? Scrabble sliced anagrams took a silver at the Clios, will it do better in Cannes?
Interactive: Whopper Sacrifice because we all love to rat out on our friends (and CP+B), right? No? I'm sure there are better ones here, actually, Uniqlo's Tokyo Fashion map is spot on for it's target.
Your turn, who do you think should win and what might win? Big Hat tip to Adgrunt Jasper and Holger Wilcks for discussing the potentials with me.
Attention all ye hopefuls, you now have two extra weeks to enter the Cannes Lions awards as the deadline has been extended. Either because the price of champagne went up, the entries so far sucked, or they're just messing with us and do this every year.
This ad, showing Jesus snapping a picture of a bunch of nuns with the Samsung SL310W camera, was published in Lebanese newspaper Al Mostakbal last week.
The ad has been called "an attack against Christian symbols", bound to happen as soon as Jesus is involved, but here's the kicker - the ad agency FP7 who created it, doesn't have the Samsung account.
Sunny Hwang, the president of Samsung Electronics Levant, said to Brandrepublic "At no time was Samsung Electronics aware of these advertisements and the company has not approved or commissioned FP7 to create any advertising campaigns. "
At the recent Dubai Lynx awards, FP7 picked up a gold, a few silvers and even the ad agency of the year award but after this little mishap, the agency (and their work) is being investigated by the award organisers and they might get stripped of all their honors.
At what point is it ever a good idea to create, and actually run campaigns for clients that you don't have? The spec turned ghost ad epidemic seems to be getting worse by the minute here - in some cases I understand how it happens. Say, for example, you have an idea approved by the local branch of a worldwide brand which gets nixed the moment the global director gets a whiff of it. Or, you were way too exited when you submitted spec work here that you forgot to tell us it was spec and the worlds adblogs operate under the assumption that it's real (please don't do that).
Seems to me that we're getting more and more cases of this, is it happening more often or does the collective hive mind of the web reveal them more often? Even Cannes is littered with ads that are ghosts these past few years, remember the Luxor hightlights campaign from Leo Burnett, even though it was Lowe's client. JC Penney never approved the dressing down ad which Saatchi NY won a Cannes Bronze Lion with, but at least in that case Saatchi did actually have the client. The balls of creating an ad for a competing agencies client and running with it, wow.
There are places you can show off spec work, for example the London International IDA, and new awards for work that dies on the foam core is popping up like mushrooms every day, even we have a spec work category here so we don't delete submissions, even when the client does a u-turn after you've spent a week on the shoot creating that great campaign.
I have a mad headache, so let me just say, YEAY SWEDEN, and get on with it.
New York, N.Y. – March 18, 2009 – The 2009 International ANDY Awards, one of the most coveted advertising awards and first show of the season, announces the year’s winners for most outstanding global creative work. The GRANDY, the ANDY’s top honor as Best in Show, has been awarded to BBH NY for its groundbreaking and innovative integrated campaign “Dig Out Your Soul In The Streets” that launched Oasis’ latest album. Sponsored by Rackspace, the Show and Party, now in its 45th year, takes place this evening at Terminal 5 in New York City.
The winner of the GRANDY Award receives $50,000 in cash award, the GRANDY “championship” ring, and acknowledgement as Best in Show. BBH NY’s campaign for Oasis’ seventh studio album was a fresh, guerilla marketing approach to “reinvent an album launch” not through traditional means but on the streets of New York.
The group taught NYC street bands their songs, who then publicly performed the music weeks prior to the album release in conjunction with an extensive viral/PR-driven campaign including news on Oasis fan sites, the NYC website, in consumer media and a documentary that was globally distributed through MySpace (and viewed more than a quarter of a million times). At the Show & Party, two of the groups, Dagmar (a rock duo) and Next Tribe (a psychedelic rock band with beat boxer) made an appearance and played the songs that launched the album.
BBH NY Creative Directors: Kevin Roddy, Calle Sjönell and Pelle Sjönell.
London, United Kingdom, 08 January 2009 – Technology events company, Technosummits, has today announced that former Creative Chief of Endemol will be interviewed live on stage by Channel 4 News presenter, Jon Snow, at the 2nd Annual Media Content World Summit taking place in February.
Carl Tooney creates two international film Festival and awards, moving to more film the festival was created in Tenerife The International Tenerife Film Festival in 2009 will be in its 5th year created on the beautiful island of Tenerife, the aim is to highlight English speaking films to the Spanish market as well as introduce to Spain good independent films with the Teide award named after the island mountain a film event to build with filmmakers.
Timely Silver winner 2008 of the Tenerife Film Festival was "The Job" written and directed by Jonathan Browning - and the story feels quite apt in these dire times. Check out trading places, after the crash style.
After the success of the Tenerife International film festival Carl Tooney has created in the Uk his second international film festival the Filmmaker festival, with an international Filmmaker award to bring Spanish films to the UK as well as other great independent movie achieving entries in 2008 from 28 countries accross the world.
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