ad awards etc

 
BP logo redesign contest
 

BP logo redesign contest, mock the oilspill & collect 200

More mocking of BP! The Greenpeace logo redesign competition wasn't enough, now there's a brief up on Logo My way where you could win $200 if you come up with a more creative way of mocking that oilspill. There's already a few really funny ones among the 479 entries, like the dead fish logo, but you have two days left to get cracking answering the brief, which reads;

Top Three Things to Communicate Through Our Logo Design:
#1 Oil spill disaster - Toxic
#2 Death of wildlife
#3 Incompetence

Yeah, BP, after that oil spill is cleared up you're going to have your hands full cleaning up your brand. /obvious

Previous BP
The good news: Mermaids are real. The bad news: They are now extinct. #bpcares
Even car makers like Fiat hate BP now
Leroy Stick behind BPGlobalPR speaks out: The best way to get people to respect your brand? Be respectable.
If Cannes Lions had a "worst PR" category, BP and Israel would compete for the Grand Prix

Adland: 
 

We interrupt all this Cannes-chatter to talk about the anti-Cannes Wrath Of Cannes

Yes kids, the Wrath of Cannes is back, and they start the alternative festival with a loud mocking of the over-use of the word content that has been a plague in advertising, marketing speak and in even taxi-drivers vocabulary lately.

Now in its 4th year, Wrath of Cannes—known as the “other” awards show—is a bitter response to the self-congratulating, glad-handing, marblebag-wearing, Dom-swilling, bronzer-slathered soirees that fester up on the beach in Cannes. But make no mistake, Wrath of Cannes’ creators—indie agency Woods Witt Dealy & Sons—would rather be there. So it’s time you kicked back with a foolish, boozy, pointless celebration of the best work your overworked and underpaid souls can muster.
Now, what exactly is Cannes-tent? It is anything on video. Is a television commercial Cannes-tent? Yes. Is a print ad Cannes-tent? No. Is a video of a print ad Cannes-tent? Obviously.
Entrants must be junior level (2 years experience or less) or have absolutely no experience at all. There is no call for entry, no paper work and no entry fee. Just be sure to bring your Cannes-tent—on a thumb drive, or other removable media—by 8pm the night of the show. Entries will be judged in real-time, and The Grand Coney will be awarded at the end of the night.
When: Wednesday, June 23 @ 7pm
Where: Kabin (92 2nd Ave bet 5th/6th St)

Let us know if you can make it. Whether you enter or not, come for the $1 cans of Butternuts Beer & Ale (that’s less than a euro). And remember, Those who can go to Cannes. Those who can't go to the Kabin.

Like all the cools kids, Wrath of cannes is everywhere on social media (spreading content!), they have a facebook page, an adgrunt account Grandconeycam which they used to Bambuse from their party LIVE last year, and a twitter feed @WrathofCannes

Adland: 
 

David is your subservient Cannes-barfly, meanwhile adage tweets from the gutter bar

Hold on to your hats people, Cannes Lions fest will be tweeted, bambused and sent live like no other!

Adage launched their little barfly-spy @GutterTweets where you can expect to find lots of loose lips. Everyone follow right now.

Then, David on Demand comes along and ups the ante, he has webcam enabled glasses, and anything he sees you see. Follow @DavidonDemand to see what he is up to and bark order at him like he's you bitch. He even offers one idea ; you tweet me to go jump in the fountain at the Martinez, I'll do it. I will tweet him right now, it's the pool, not the fountain. ;) I'm sure we can think up quite a few things we'd like to see him do, and some we'd rather not.

Wrath of Cannes are still not going, expect them to be seen here instead like last year, on the Bambuser page, which is the page where any adgrunt can send live video to, so if you are going to Cannes, don't forget to set up your account (see faq for help) for this and lets see if we can't film David on Demand as he films us making it all so very meta.

Adland: 
Detroit Public Schools - I'm In
 

Detroit Public Schools’ “I’m in.” from Leo Burnett won Grand Effie last night

To sum up lasts nights Effective Advertising awards - Omnicom has Most Effie Wins, WPP Wins Most Golds

The Detroit Public Schools’ “I’m in.” campaign, created by Leo Burnett as a movement to save the city’s school system, captured the Grand Effie Award at the 42nd Annual North America Effie Awards, which was held last night at Cipriani 42nd Street in New York. Since 1968, winning an Effie award has become a global symbol of achievement, as the Effies honor marketing ideas that work.

The most effective advertising and marketing services holding companies include Omnicom (31 wins) and WPP (24 wins), with WPP bringing home the most Golds (11) while independent agencies won (32) Effie Awards. Saatchi & Saatchi, part of the Publicis Group, landed the most Golds of any agency in the competition (4). Goodby Silverstein & Partners, JWT and PR Agency Dig Communications won 3 Gold Effie Awards each. MillerCoors and Ford Motor Company are the marketers with the most Golds (3 and 2 respectively).

The Grand Effie Award was deliberated by a jury of esteemed marketers on the day of the ceremony. Grand Effie Award finalists (top scoring campaigns, which were also Gold winners) included Apple and TBWA\Media Arts Lab’s “There's an App for That.”; Ford Motor Company and Team Detroit’s “Drive One 4 UR School”; Hyundai and Goodby, Silverstein and Partners’ “Assurance”; Kraft Beverages- Capri Sun and Ogilvy & Mather’s “Respect the Pouch”; Miller High Life and Saatchi & Saatchi and Dig Communications’ “1 Second Ad Campaign”; People's City Mission and Bailey Lauerman’s “Great Coffee for the Greater Good”; and Thirteen Reasons Why (a novel) and Grey’s “Thirteen Reasons Why Viral Campaign”.

“I’m in.” was a Grand Effie finalist and Gold winner in the Government/Institutional/Recruitment category.  It also won a Silver Effie in both the Small Budgets – Services and GoodWorks – Non-Profit categories. Contributing agencies credited included Berg Muirhead and Associates, Brian Alexander Productions and their media partner, Starcom.

According to Leo Burnett’s Effie Awards entry: In March 2009, Detroit Public Schools was facing bankruptcy, a $305 million deficit, a decade-plus of substantially declining enrollment and now the public backlash of closing 29 schools. All told, the schools could lose as many as 16,750 students for the 2009-2010 school year and millions in funding. The schools needed city families to believe great things happen there. The schools didn’t need ads but rather a movement. They got one. Results exceeded their enrollment projections and generated the $49 million in funding necessary for financial viability.

Carl Johnson, Chairman of the Board of Directors of Effie Worldwide, Inc. and Co-Founder of Anomaly, said that today’s Grand Effie deliberation was one of the hardest decisions in recent years due to the level of excellence displayed by the finalists. Past Grand Effie winner Apple once again demonstrated their mastery of communications strategy with massive sales success, while Hyundai acted with boldness, simplicity and insight to perfectly gauge the mood of a nation allowing them to reverse the dynamics of an entire category.

“Our deserved winner is Detroit Public Schools who took on a challenge decades in the making,” said Johnson. “Acting with passion and proactivity, they reversed the negative perceptions surrounding their schools with a powerful and engaging multimedia campaign that moved people emotionally, inspired them to get involved and resulted in them being entrusted with people’s most valued possessions-their children’s futures.”

A complete list of winners can be found on www.effie.org>.

Winners of the Media Effie Awards follow.

Adland: 
Cannes lions winners 2010
 

What will win in Cannes? Place your bets people.... here's ours.

It's 15 days until Cannes Lions Fest and we know that Spike Jonze, Ben Stiller and Yoko Ono will be there as well as Uniqlo with their T-shirt competition, the silverbacks Sir Martin Sorrel, Maurice Lévy, the creative leaders David Droga, Jeff Goodby, Akira Kagami, Marcello Serpa, Mark Tutssel, Erik Vervroegen and Fernando Vega Olmos as well as the godfather of flashmobs Charlie Todd.

But enough of the namedropping, who will win? Lets guess and place our bets in the office pool shall we?

Adland: 
 

Nokia world biggest signpost wins D&AD gold - long live Farfar

Farfar, the agency where creatives suddenly fled and then Isobar shut it down quite abruptly, has won yet another coveted award for their "Nokia Signpost". DA&D garnered it a gold.

Not quite as ironic as the Andy award it won the same day that the ad agency closed, but it does signal that the world biggest signpost might be getting an award in Cannes as well. Anyone care to bet?

The way it looks now, the Nokia signpost is taking a collective final bow for Farfar on the award circuit. Encore! Encore!

Adland: 
 

Will Karen26 please the Cannes jury? It did after all "go viral".....

#Karen26 as she was known on Twitter, the "Danish mother desperately seeking..." the father of her son August which created quite the viral splash last year is going to Cannes. Grey, the ad agency that created the ad and were fired later, stand behind the campaign which never actually ran in full.

Yes, there was to be another ad with this one. One that tied the whole shebang together. Perhaps even a hilarious punchline. I don't know, I haven't seen it. Judging half a campaign might be hard, but Grey does have digits to show off. In one week “Danish Mother Seeking” was Googled over 83,000 times. Within 48-hours of the film being uploaded to YouTube in September 2009, the video of the young mother looking for the father of her child reached YouTube’s ‘top-ten most viewed’ list. Lets not forget that #Karen26 trended on twitter that weekend. Will it bring home an award for "Best Use of Social Media"? Who knows - but it is undeniable that she went viral.

Tim Mellors, Vice Chairman and Worldwide Creative Director, Grey Group, says:
“The public responded in their thousands, offering messages of support to the young mother. The documentary style proved incredibly convincing and peaked people’s curiosity about life in Denmark. It led to more than 20 user-generated video responses and spoofs with over 400,000 views.”
After just five days, despite its impact, the film was pulled from YouTube by Visit Denmark; the website was shut down in a wave of controversy. In this short time frame, the film resulted in 2,578,961 video views on 466 websites in 216 countries.

Now, I wasn't a fan of #Karen26, I wrote this is what you did wrong Grey and GoViral, but I'm even less of a fan of the journalists that seemed hellbent on getting Ms Kiilerich, the CEO of VisitDenmark to resign because they mistook Youtube's recent film feed for TT so I had a quick chat at the kitchen table: Bambusing about Karen26 & Extrabladets need to shift blame. Even ad agencies spoke out against Karen, ad agencies who should defend new ideas, because we don't want scared clients too afraid to try new things (and new media). What really went wrong here wasn't the virality of it all, but how the client handled its sudden spotlight. Since Karen was meant to be a teaser, VisitDenmark should have stonewalled the press with "no comment" until they were blue in the face.

Lets see if she can get as much attention in Cannes as she did when she appeared on youtube.

Adland: 
 

Cannes 48 hours winners: A homeless mans shower and the cracker challenge

Congratulations Rachel Wolak and Andrew Dobbie - winners of the Cannes 48 hour competition.

Andrew Dobbie (25), who works at JWT Manchester in the United Kingdom, and Rachel Wolak (28), who works at Crispin Porter + Bogusky in Colorado, USA, have won the viral ad competition to promote WaterAid and will become ‘Team YouTube’, the 40th team to compete in this year’s Young Lions Film Competition in Cannes.
The competition received 530 entries and over 75,600 votes in two weeks. A panel of worldwide creative leaders assessed the quality of the ads over the last week and selected Andrew Dobbie and Rachel Wolak as the winners based on the overall creative execution of the brief and the videos' public votes. They will now unite as ‘Team YouTube’ and will receive an all expenses paid trip to Cannes to attend the International Advertising Festival and join 39 other teams from around the world to compete in the prestigious Young Lions Film competition which offers a fantastic exposure for young creatives looking to carve a role in the advertising or film industry.

Adland: 
http://threeminds.organic.com/images/threeminds_legacy/uncategorized/walmart_the
 

Rise and Fall of Branded Online Communities

Most major brands are leveraging and knowledgeable (or at least trying to) of popular social networks like Facebook, MySpace and Twitter in their advertising efforts and initiatives. I believe Nielsen released a study showing an increase in online ad buys (and not to mention the traffic these Websites receive!) v.s. the decrease in print and broadcast ad buys (Don’t quote me exactly on the study as I’m having a hard time locating it.)

Although brands are leveraging social profiles in advertising, there are a select few that decided to create their own “social community.” However, they didn't do a good job on branding or advertising them properly.

In fact, in just about ten weeks after launching its own version of MySpace, Wal-Mart shut down “The Hub."

Adland: 
 

Unilever is Cannes Lions Advertiser of the year.

I thought it was getting pretty cold down here yesterday. Ad depicted: Pond's White Beauty UV Protection Cream from Ogilvy & Mather Indonesia

The organisers of the 57th Cannes Lions International Advertising Festival are delighted to announce that this year’s prestigious Advertiser of the Year award will be given to the Anglo-Dutch consumer goods giant Unilever, owner of many of the world’s best-loved foods, beverages, home and personal care brands.
This important accolade is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.

Adland: 

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