Jon Kamen, jury president of the Craft jury; - "It was a great privlege for us to have the opportunity to judge the first Craft category of Cannes Lions. I think it's a very important recognition of the artistry that goes into our work. We were quite challenged and almost daunted by the task of choosing correctly and putting our focus on a very specific category of craft. I was very fortunate to have such a dedicated jury with each one having different perspectives on the craft."
-"Our industry is quite unique in that, we still make something and it's about craftsmanship."
- "Sometimes you look at commercials, ad they are seemingly perfect, from the perspective of just an idea. But if you then have to look at the very specific executions, you might see subtleties of change. Craftsmanship is a neccesity of life. It's in everything that we do, and we're very proud to look at this body of work and reward craft for the first time. Everything that we put on the shortlist, is superb. We really had a bit of a problem saying "but which thing is better than the other?"
- "There were certain things that rose to the top like cream."