No career track without professional training
Lürzer’s Archive Berlin School Scholarship 2011
Creative Leadership. That is the focus of the training and tuition programs run by the Berlin School, an initiative launched a few years back on the back of an idea originally put forward by the Art Directors Club Germany. In the formulation of the idea, ADC president Michael Conrad, formerly President and now Vice Chairman of Leo Burnett International, emphasizes that creativity is a key quality required of future business leaders, it being an asset that is decisive in determining whether a company succeeds or fails.