R/GA New York's Pay With a Tweet for Innovative Thunder won them Grand Prix in the Viral Advertising category.
Associate Creative Director: Leif Abraham, Christian Behrendt
Programmer: Alexander Milde
Pay with a Tweet is the first social payment system, where people pay with the value of their social network. We launched Pay With A Tweet with the release of our book "Oh My God What Happened And What Should I Do?". It’s simple, people who have something to sell simply add the Pay With A Tweet button to their site, and people simply click on the button and tweet about the product. They are then able to download it: a book, album, or whatever. What began as a promotion became a whole new way to trade content online.
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