ad awards etc


Name your baby Dovahkiin and get "unknown reward" from Bethesda - it's a conception quest!

Pregnant or currently aiming to be? Well, if you pop out a dragon-slaying baby the 11/11/11 this year, you could be the happy winner of an unknown reward - provided you turn your child's name into ad-space for the Elder Scrolls V game by naming the baby Dovahkiin.

Announced on Bethesda's blog: Ladies and gentlemen - start your creation engines. They're taking it seriously enough to offer 'a Steam key that will grant you, and presumably Dovahkiin him/herself, every ZeniMax/Bethesda game - past, present and future - for life' but the rest of the unknown reward is still a secret, in other words they're just making this up as they go along. ;) It's been tweeted 153 times already, a sudden PR-boost they might not have expected, but they're having fun with it. Especially in the disclaimer.

Disclaimer: Any reward for completing this quest will not ultimately justify the potential teasing your child could - and probably will - endure over its lifespan. Bethesda Softworks is not responsible for your parenting. You may gain experience points for completing this quest, but you will not care at 3am on a work night. Completion of this quest may also result in decreased desire to play video games and/or function as a human being. Consult with your friends before embarking on this quest; while it may not start in prison, it probably ends there.

That reminds me Iuma Dylan-Lucas - named after - turns eleven years old this year. Back then it only cost 5000 dollars to name a kid after a .com


Play "Guess the designers" from baby pictures at Design Observer

If you're sick of Super Bowl ad news, take a break by heading over to Design Observer and play "Name That Design Person!" with only a baby picture for clue. I've guessed David Carson on the little strawberry-blond baby above, based solely on the wee little nose, but I might be wrong and there's new baby pictures coming. Winners get a Designer Observer Tee. Oh, I hope I was right! I want a tee!


A quick advertising contest that may send you to Istanbul

Facebook users are invited to take part in a fast advertising contest - Young Cup.
The brief couldn't be shorter - the print ads must include a word "meeting". Why?

Young Cup is a part of an advertising meet-up in Istanbul that will take place on 11-12 March 2010 and hopefully, by bridging two different creative cultures, will inspire admen to produce more creative work.

The winner will go to Istanbul to intern in either DDB or Leo Burnett and to take part in the meet-up.


Will Rockstar Pete Wentz Attract Social Media Experts?

Americans spend one quarter of their online time on social networking sites and blogs. According to Nielsen, social activity has displaced previously common activities like email and IM. And Adweek's Social Media Strategies Conference will capitalize on this by bringing several self-proclaimed visionaries in one place in New York City from October 13-14.

Among the list, Greg Coleman, President and Chief Revenue Officer –The Huffington Post, Naveen Selvadurai, Co-Founder –Foursquare and Jimmy Wales, Founder —Wikipedia and, musician Pete Wentz will host a keynote a session titled "Rock Star Connects - How to Build a Following of Dedicated Fans."


Are your ad ideas the future of advertising?

The Tomorrowawards is a category neutral award show looking for those magical ideas that are so right that they push the entire advertising craft forward to the future. Online ideas like the KillZone webgame from Agency Republic. PSA's that tell drunken bar customers not to drink and drive with a neat 73,000 bar tab, like this brilliant idea from Ogilvy Brazil. (an @adland twitter pal notes it's similar to the Bronze winning VW petrol receipt but not enough to make it to Badland). Clever iPhone apps, auto-tuning your ad campaigns to make them spread further, online storytelling, new way of using old "media"... The list goes on - I bet you did something that is groundbreaking. So, if you created an idea that pushes advertising toward tomorrow, you should enter. Do it now, the award deadline is September 24th.


Find your Lorien Legacy online in "The Legacy Test" for "I Am Number Four"

LONDON -- The principals of award-winning digital creative agency Ralph ( are very proud to announce the launch of their latest project, an online test for the sensational new Penguin thriller "I Am Number Four."


Coca-Cola Launch the ‘Rumble Bug’ Online Game

Coca-Cola Ireland are delighted to announce the launch of a new action adventure online game targeting Irish teens called ‘Rumble Bug’, which was developed by Coke’s digital partner in Ireland, Cybercom.

The ‘Rumble Bug’ game draws its creative inspiration from the hugely popular ‘Heist’ TV Ad, launched in 2009. The side-scrolling, action adventure, flying game challenges players to navigate the bugs from the TV Ad through five different levels of increasingly difficult terrain to complete the game. En-route gamers also have the opportunity to collect icons to be in with the chance of winning phone credit, instantly, or entry into daily the draw for an iPod Touch.


Andy awards align with Victors & Spoils to create "Squirrel fight" crowdsourced call for entries

Take a shot at creating this year's call for entries. - what's in it for me? "The winner will get a seat on the 2011 Andy Jury" OMG so exiting, I get to work for free as a reward for working for free, this new crowdsourced economy stuff really rocks.

Anyway, if you wanna take a crack at it, the way in is in the link above. If your squirrel fight doesn't include bad kung-fu moves and randomly playing dead, you fail. Watch the pro's below do it.


Twitter contest: submit photos of the Russian wildfire #smog & compete for new HTC phone

The wildfires in Russia are devastating and Russian troops are busy digging canals to protect nuclear sites.

"I woke up this morning, looked out of the window and saw a monstrous situation," said President Dmitry Medvedev. "We all want this heat wave to pass, but this is not in our hands, it is decided above."

But if there's one thing Russians are good at, it's making lemonade. While smoke rolls in over the cities, HTC started twitter contest for the best smoke photo, and a chance to win the new HTC Wildfire smartphone. You play by snapping a good photo and then hashtagging it #HTC_Wildfire and #smog. There hasn't been a press release yet, but Russians are already sending in lots of pictures to twitter - for us not eligible to compete it provides a realtime update of the current smog situation.

Maybe HTC should give these guys, who were suddenly surrounded by fire after driving into a village to help a phone as well, that footage can't be beat. (scary!)


Florence and the Machine’s “Dog Days Are Over” has been nominated for four MTV Music Video Awards

Great news! Ever believe that a video can sell a song? I have this idea that some songs are made better by the right video, and I've been crazy about "Dog days are over" all spring and summer. In fact ever since I first saw the video for it, directed by Legs’ Georgie Greville & Geremy Jasper via Rokkit. Florence as some sort of magical witch-shaman, who dances about love and brings forth beehived purple women, drumming giants and cape-clad harp players added visual poetry to the already poetic lyrics. Please let it win MTV's video of the year: Granted "Bad Romance" and "Telephone" are good contenders too, my my the ladies are on top this year aren't they?

Read more for a Q&A with Legs' Georgie Greville & Geremy Jasper on Florence and the Machine’s “Dog Days are Over”