Moma created an ad for Kia that won Silver in Cannes Lions this year, and literally everyone the croisette were talking about it as "the pedophile ad". What brand in their right mind would ever approve that? Kia motors now say they didn't. Will the lion have to be sent back now?
ad awards etc
When the "Dirt Devil Exorcist" spot began touring the world via creatives and amused horrors films fans showing it to each other I knew it would be big. Big enough to shortlist in the Cannes film lions was rather unexpected for me though. There are fans of this ad as it so perfectly homages a movie that's scared the hell out of everyone at some point, and I like the tension build, and the slow paced scare. Some producers will (off the record) tell you that it's 60 seconds to long. I disagree, but it's clearly selling an idea and nice film, rather than a product. Don't get me wrong, I like it, as much as I love The Excorcist. Now, did the client ever sign off on this?
Returning from the 2011 Cannes Lions festival - or as I like to call it, the advertising olympics - I feel as if my brain has been blown so many times, it entered a blank space which was then reprogrammed by everyone I spoke to. Brace yourselves, the word "I" is going to be used so much here I'm boring myself already.
Last night’s Wrath of Cannes (www.wrathofcannes.com) event named a winner out of over 30 submissions. The team of judges (including Tony Hawk) narrowed down the entries to five finalists.
(From left to right) Harry Woods (Partner/Creative Director, WWD&S), Gill Witt (Partner/Creative Director, WWD&S), Derek Richardson (VP Birdhouse) Tony Hawk, Kiran Aditham (Editor, AgencySpy), Jaimie Muelhausen (Creative Director, Tony Hawk Inc), Phyllis Dealy (Partner/Director of Account Services, WWD&S). Center is the winner: Nikolaus Drellow
R/GA New York's Pay With a Tweet for Innovative Thunder won them Grand Prix in the Viral Advertising category.
Associate Creative Director: Leif Abraham, Christian Behrendt
Programmer: Alexander Milde
Pay with a Tweet is the first social payment system, where people pay with the value of their social network. We launched Pay With A Tweet with the release of our book "Oh My God What Happened And What Should I Do?". It’s simple, people who have something to sell simply add the Pay With A Tweet button to their site, and people simply click on the button and tweet about the product. They are then able to download it: a book, album, or whatever. What began as a promotion became a whole new way to trade content online.
Clemenger BBDO Melbourne, Australia took home the Grand Prix for PR at Cannes yesterday for "Break Up" campaign for National Australia Bank.
Cannes Direct Grand Prix 2011 goes to Romania's McCann Erickson/MRM Parteneri for their work on Kandia Dulce. It also won a Gold Direct as well. BUT, it also won Grand Prix and Gold for Promo & Activation.
This year there's no David on Demand, but don't fret, with Luke McCarthy as @LionsFringe with a daily video blog on Canneslionsblog Vimeo you can be a fly on the wall anyway.
If you are attending Cannes lions, make sue to prep your smartphone with Campaigns Festival app, which helps you keep track of the must-see seminars and meetups you want to catch.
Canal Plus went all out when they announced their show about Carlos, the father of modern terrorism. From the point of view of street witness, we roll around in an explosion in reverse, to end on the ticking before the blast.