Need help cracking a brief? There's actually an app for that. If you are the type who likes to flick through the usual suspects of solutions such as "sex sells" , "attack the competition" and "the mash up" then you'll love this as it has them all. But wait! There's more! You can also look at ads you've seen before and read gems from people who have better paid jobs than you about how to keep "pushing harder" and "digging deeper".
Lets close with some poetically literal brief cracking and a chuckle, shall we?
Most creative teams in advertising know that a perfect working partnership is very much like a great marriage. Finding that partner who "gets you" can be just as difficult as finding your soul mate... You need to have the same ambitions, the same work ethics, the same goals, the willingness to move (or not move) and so many others things need to 'click' for it to work. There's no match.com for creatives yet, so when teams find each other, they go pretty far in trying to stick together.
They might even get married. Meet Charli Hoffmann and Alex Otis. Two students from the Miami Ad School in Brooklyn that are "planning to take their work relationship to the next level". To top it all off, they're straight.
Jim, king of pancakes at jimspancakes, has stumbled onto a genius way of marketing pancakes to webheads. He made an AT-AT from pancakes and I predict that this image will never stop being retweeted.
Jägermeister appoints Mistress of Venice Beach, CA as Jägermeister’s agency of record in the United States. "The appointment of Mistress is a milestone decision for our United States business as we continue to build Jägermeister to the next level in America, the largest market in the world," says Michael Volke, Member, Executive Board, Mast-Jägermeister SE. "We look forward to collaborating on a complete 360° integrated advertising campaign, which will be unveiled in 2012."
Art director Michael de Pippo ( @mdepippo on twitter) has created these awesome Muppet posters, which he will due to popular demand make into real posters now. Stay tuned. First one who points out that I look like Animal when I dance gets kicked in the nuts. (It's totally true though).
Make the logo bigger is dead long live Adverve where you'll find Bill Green along with Darryl Ohrt from Brandflakes For Breakfast and Live + Uncensored Angela Natividad combining their ad-klout to make a bigger adblog.
Want to spruce up your bland Linkedin-resume? Vizualize.me to the rescue. I chose the crescendo classic theme but there are two more to pick from. Sign up and you'll have an email inviting you in your inbox within minutes. Suddenly feels like I should add all my creative freelance gigs to Linkedin so it doesn't look so sparse....
Odds & Ends: JoeLaPompe does interview, @Irene gives up her twitter, Lars og Helle no longer discussing politics
Here's an interesting venture spotted at laughingsquid for New Yookas who want the fun of BBQ and slippy-slides, a time-share backyard. For $50 an hour (egads!) you can specify any add-on you want, hula-hoops, popcicles, playpools or any backyard fun you would like to pitch them. This little idea of bringing the serene of the suburbs into the inner city is the brainchild of the participation agency.
The site pyrotechnik-legalisieren.de is a campaign site to legalize all kinds of crazy pyro-tech in crowds. "Respect emotions" is their tagline, and I'm sure we'll soon see a counter-campaign stating "respect other peoples limbs, ears and eyes". Personally I love anything that goes bang, boum, ka-bloooey as long as I am the one in control of the fuse or detonator, so I kinda see where these guys are coming from. Crowds and fireworks are a scary combination though, I'm amazed that I've survived 4 new years eves in Amsterdam's Nieuwmarkt which tends to go a little nuts /understatement.
You can from the pyrotechnik-legalisieren site download the pyro-tech legalize it manifest as well as posters and laster your neighborhood with.
Well no wonder Nokia isn't doing too well lately, here's a shot of a Nokia ad where the model is holding an iPhone. If you can't even get people to pose with the product, you're in serious trouble.
Campaign Asia has dug into the news jobs created in the advertising business as new technologies and techniques have appeared. I'm applying for "Creative Technologists" jobs as we speak.
Even if you don't understand any German, this is a treasure. The entire archives of Art Nouveau magazine published between 1890s to the 1930s are now online in this massive archive. There are sketches, covers where the typography is as rounded as clouds, and dark girl in the woods images. The last example is a warning, you could get lost in these archives. Bookmark and enjoy.
Kicking off Gay Pride in Amsterdam Tolerance United have created an installation in the gay and lesbian book store where they shred the minister Marja van Bijsterveldt. She's recently denied a motion where education in schools about homosexuality would be included, denying the young knowledge of sexual diversity.
The art piece is called "Minister of Hope" and uses mixed media, a shredder a quote from the poet and author William S. Burroughs, and a political poster of the minister.
The Twitter, Google Plus and Facebook propaganda posters are purdy, created by Aaron wood.
Popupcity has a report on a clever way to let commuters in a hurry get down the steps fast, while having a bit of fun at the same time. A Slide, of course! There's some slide show pictures of the slide here as well. "They brilliantly foresaw that such a playful urban intervention can generate large-scale positive spin-off for a disadvantaged neighborhood like Overvecht, and that’s exactly what happened." From the lack of graffiti, broken glass, bordered up shop-windows, overflowing trashcans, ripped street posters of bygone concerts and beggars in the street I think "disadvantaged neighborhood" might be something else over there. But that might be just me.
Google Maps on iphone now incorporates bus routes and the underground and train approx times of travel as well. They announced this by by driving this double decker map bus around Big Ben.
I found an interesting post printmag.com: The mystery of the pointy S. Yes, this "S" is something I've seen scribbled by kids at school as well, and back then a wide version was popular as well due to the "Solomon" backpack with the fat "S" being ubiquitous at the time. Everyone had one (except me). If you had one, join the facebook group.
Remember in middle school how there was that pointy S that a few kids would draw? Two sets of three parallel vertical lines, and four parallel lines each at 45-degree angles? Ever wonder why there's a few kids in every class that draw it?
In the comments you'll find that people drew this pointy S everywhere around the world. Any generation. Intriguing.
The answer there is YES, of course you should.
@brando_digital have been playing around with the hashtag #tweetsweets all day , you can watch them live here as they god candy all day long, and soon they will come crashing down from extreme sugar-highs I'm sure, as I've seen the server itself buckle under from traffic at least once.
It's been highly amusing, as everyone at the agency have been silly on webcamera. For example, @BethKocher and @ohsochelsey had a gobstopper race checking who could fit the most in their mouths, with Chelsey declared the talented mouth winner after managing to somehow gob up 12 in one go.
Now, thoughtmade had a candy dispenser react to hashtags last year, so I did say I'd badland you a little. Done. Now can I have a #tweetpint please?
John Winsor posts "It’s About What You’re For Not What You're Against" regarding startups.
That’s what I love about start-ups. It’s a clean slate. You start with a vision, which includes being different than something else, then you race like hell to learn as much as you can. Then you pivot. Only then can you discover what you're for.
We've been mocking them since 2003 when the owners wife was featured in it, and these days EIZO Pin-Up is a lot more daring. But finally the Italian Law caught up with these things gossips Adscams George Parker, who has been laughing at these things since at least 2007, and the calendar is now censored.
When I search news articles for this I only find that a cofani funebri had been shut down for splashing hazardous waste everywhere. That might be a euphemism for this calendar, though. Check them at cofanifunebrimania.eu.
Link Lust: Corporate Mascots as Cryptozoological Creatures, dead logos, positive planners & MILFShake
Must read: Negative and Positive Planners over at Dave Trott's Campaignlive blog.
Must read #2: The logo isn't dead, it's just irrelevant by Jason Little at D&AD.
To get to the value of branding, you really have to look more broadly than the visual. It’s about actions, behaviour and personality. The key is crafting every experience and interaction so it adds up to something worthwhile.
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