It all started with Mathijs Kraai and Bas Uytdenhouwen, who had set a goal for themselves to graduate from the Communication & Multimedia Design programme at the Avans University in The Netherlands in a spectacular manner. In contrary to the individually performed internship and thesis, the ‘free project’ offered the option to form a team and formulate a worthy project to graduate with.
Mathijs’ and Bas’ first task was obvious: finding the best and most ambitious Communication & Multimedia students of our year. It didn’t take long for us to get Bart van Delft on board, who Mathijs and Bas recently did a project with for Philips Design. They also followed a half year long minor program with him at the University of Twente.
Mathijs and Bas both chose the specialization Interaction Strategy, which focuses on strategic aspects of campaigns, but also on marketing, management and concept development. Bart chose Information & Interaction, with which he specializes on converting the above to the real world.
After the first brainstorm session, organized before the project itself had started, the three decided to present themselves to the ‘real world’ and potential employers in a highly distinct and unique way.
Even though there were no concrete plans yet, they realised that designers should not be lacking in this project group. Hence, the search for new blood continued, which resulted in hooking up with Hester Naaktgeboren and Jeroen Bijl. Both of them have specialized in Multimedial Design, and it shows. The composition of this group that would operate under the name ‘De vijf van morgen’ (The five of tomorrow) was born.