As we get close to another year’s end, today I’m turning the tables on the CEO of Adland to get her perspective on the current state of advertising vs. when she started this site back in 1996 when Clinton was President and Quad City Dj's had a hit with C'mon N' Ride It (The Train).
1. You’ve been doing this since 1996, Other than the obvious media changes, what other changes have you seen?
There's a lot less branding and a lot more "storytelling" these days. Not that there's anything wrong with telling a story, but sometimes it's so far off the map of the brand that one wonders why brands are putting money into it. Brands have given up their adjectives. Volvo is no longer "safe", Volkswagen is no longer "reliable", the Economist is no longer "informed." Instead brands are entertaining, or trying to entertain you, like they did in the late 90s with the BMW films. They hope that by catching a viral wave, they might sell some product.