When I met Shane Ginsberg and Marita Scarfi our interview turned into a walking one, as I explained here, my Cannes was very strange this year. You don't have to sit down to soak up smart though, and I found Organics way of thinking to be very refreshing. Organic doesn't use the web as a brand, nor as a tool, they'll look at it all from the point of view of the consumer.

Sergio Alcocer, President and Chief Creative of LatinWorks, USA, has had a proper Cannes experience. As part of the Press Lions Jury he's been crammed into a room with opinionated, driven and very creative minds, they are watching an extremely large selection of the world's best work trying to find the memorable ideas.

Memorable in one market isn't always the same in another, the Domino's Pizza is a great example of a perfect hack where the idea that worked for one market would not work in the Latin market at all. While the CP+B solution was to change the pizza, since their target group didn't like it, the latin market did like it. How do you explain the sudden change in the recipe? Latinworks turned around the turnaround.

I've long had this idea that globetrotters, and international people make the smartest advertising people as we are used to "hacking culture". I meet Jason Schragger who fulfills this idea to perfection with his history. Born in Bulawayo, Zimbabwe of all places, he leaves for Australia in the early 80s where he started his ad career before BBH dragged him to Singapore. He moved to Amsterdam in 2003, went with MINI to Berlin for a bit, and is now back in Amsterdam as the International Creative Director for BSUR. With us at the table is also Joost Perik, the Executive Creative Director of BSUR.

While those of you who went to Cannes are looking for liver transplants and watching your sunburnt skin start to peel, here's a little peek inside the brain of Adam Pierno, Creative Director at Off Madison Ave.

1. What's your favorite funny story about yourself?

The ad industry is quickly evolving into a new industry - one that won't offer only the limited menu of services that's attributed to it today. I'm not sure if this new industry should even be called advertising anymore, as the term itself can be an albatross to innovation. But whatever the name is, it'll be even more exciting and productive than in its current incarnation.

While Dabitch is sunning herself and chasing down ad peeps at Cannes this week, I'm still here...posting Ad Chat. ;)

This week, we've got someone from my neck of the woods...Edward Boches, Chief Innovation Officer at Mullen.

Yet another Monday, yet another Ad Chat. Sorry we missed last week. I was on vacation and was suffering from vacation brain. Totally lost track of what day of the week it was.

But to get us back on track, this week we've got Dirk Singer, Head Rabbit of Rabbit in London, UK.

1. What's your favorite funny story about yourself?
I won the Edinburgh - Amsterdam hitchhiking race while at University.

This week, we talk with Gareth Kay, Director of Brand Strategy at Goodby, Silverstein and Partners. Gareth serves on the board of the VCU Brandcenter, and is a co-founder of the non-profit ‘Planning For Good’, a virtual entity that harnesses the collective intelligence and amazing minds of planners around the world to help address the business and communication challenges of non-profits. He sits on the Google Creative Leadership Council where he is the only 'non-creative'. Let's get to know him, shall we?

1. What's your favorite funny story about yourself?
My first boss was Nick Beggs. The bass player from kajagoogoo.

2. What piece of art (movie, book, music, painting, etc) has influenced you most? How or why?

It's Monday, and that means it's time for Ad Chat! This week it's your chance to get to know Tim Brunelle, CEO at Hello Viking and President of the Minnesota Interactive Marketing Association.

1. What's your favorite funny story about yourself?
It does not involve either a bear or squirrel costume.

We're starting (reviving) a new series here on Adland.tv called Ad Chat. Each Monday we'll share responses from the ad world's leading peeps.

To kick it off, we talked with Rob Schwartz, Chief Creative Officer at TBWA\CHIAT\DAY.

1. What's your favorite funny story about yourself?
I once pitched some jokes to legendary comedian Rodney Dangerfield. He told me to worry about the ads and he'd worry about the jokes. Mine were funny.

2. What piece of art (movie, book, music, painting, etc) has influenced you most? How or why?
"Catcher in the Rye" is the book that influenced me the most. The intimate style. The breeziness. The ability for words to leap off a page.

3. Who was your favorite mentor and why?

I've made a date to meet Per Eriksson, Creative Director at Studio Total over a coffee. One of the people responsible for the Zombie invasion in Stockholm an otherwise ordinary Friday the 13th for Canal+. One of the people who donated 100000 kronor to the Feminist Party so that they could burn it. The guy behind the worlds biggest iPod dock a.k.a the wall of sound.

I half expect something strange to happen, perhaps studio total will crash in through the windows of the café, instead of using the door. Their ad ideas have always seemed to be about taking another route in,

Petra had brought home an iPad with a rather calm default screen background. Since I like tartan patterns, Edinburgh and the idea of my younger daughter studying there, here is a background for you. Enjoy your holidays.

• Download zip compressed winterwool set— containing
  1. desktop wallpaper—72dpi 1920 x 1200
  2. lockscreen, homescreen for iPad—132dpi, 1024 x 1024
  3. readme

Last week, Old Spice owned the internet and while some may find it difficult to support the creative campaign due to an overabundance in choice, others (like me) love it so much they want to marry it. On the Beancast this week Duane Forrester, Dan Goldgeier, Joseph Jaffe, and Helen Klein Ross, spoke about the campaign and strategy
- check out Episode 111: Smell Like Duane if you haven't already.

We managed a quick Q&A with the W+K Old Spice Team on Friday - they're slammed now, as you would expect which is why it took them a little while to get back to me. The extra delay is due to the fact that I actually take weekends off in July (what? Don't give me that look. I don't get paid for this.) So, without further ado - the Adland.TV Old Spice Q&A

db: How much time did you spend on each ad? 30 minutes? Seven? I'm not sure how many hours you were doing this, and is the total count 184 ads?
- More than 180 video responses were created in a three-day period. We worked as quickly as we could without compromising the quality and integrity of the spots. In most instances, start to finish ranged between a 10 to 20-minute window, but some were completed in as few as five minutes.

Anyone who follows @ditavonteese on twitter or foursquare will have spotted that she is checking in to a mystery mansion somewhere in France. The good news is that you can check in to the same mansion without leaving your house. It's the www.PerrierbyDita.com mansion, where you can with skills and good cursor manners tease and follow Dita, and if you do well get a bit of seduction, burlesque, glamour, sexy in return... It's laid out as an interactive adventure, and if you don't have manners, you're out....

We had a chat with Richard Gorodecky, the Executive Art Director of Amsterdam Worldwide at the terrace of the Majestic Hotel in Cannes on the very last day of the Cannes Lions 2010 festival, about craft and engaging todays consumer.

The only advertising that gets noticed is the advertising that people like, or want to engage in.

He stresses that you can not lie in advertising, in fact you can't lie about anything, ever, these days, as you'll be found out in nanoseconds. Brands are built on truth, integrity and great storytelling. We soon veer off talking about smugscreens and as a bonus, Richard does his Cannes Lions impression.

Really great ideas are rare as rocking-horse shit.

I met up with Gustav von Sydow founder of Burt, which creates products and tools for advertising agencies like Rich Metrics (we've talked about those here before).

The firm which is Swedish by origin, is making progessive strides into the US market, and Gustav is racking up the miles on his frequent flyer cards bouncing around the world.

- You have a lot of clients already, and I know that you have a quite a few US clients. Are they more open to Burt than fellow Swedes?

Draftfcb are all over the Cannes Lions like gum. Tina Manikas, the Global Retail and Promotions Officer, is the president of the Promo & Activations jury, while Dagan Cohen, CD of Draftfcb Amsterdam, is on the Cyber jury. Direct jurors include Augé Reichenberg (EVP and Group Creative Director, Draftfcb New York) and Kobi Barki (Creative Director at Draftfcb Shimoni Finkelstein in Tel Aviv); and, Chris Schofield, Creative Director at Draftfcb New Zealand, will be a Radio juror. The network also sponsored the Roger Hatchuel Academy, and they hosted the seminar "6.5 Seconds That Matter" at the Debussy theatre this morning which had people raving.

Gustav von Sydow founded Burt which has already produced Copybox, a tool that can be described as photoshop for copywriters and now they've launched RICH, or "metrics that matter". Rich can run on any ad network or ad server, it's a third party tool that produces faster and better metrics, allowing you to watch in realtime how your online campaign is coming along.

DB:If Rich was an appendix - what body part is it?

von Sydow: If you by this mean an organ, I would say the brain. Not so much that Rich is clever on it's own (although it's not entirely stupid), but since it provides a memory of what has happened and let future actions be.

How does Rich work, technically?

Agencies add a piece tracking code to the ads or widgets they want to track. It takes a couple of seconds - in Flash it's a simple drag and drop. When the campaign goes live the ads report information to our servers, which we analyze and present to user in an easy-to-understand web application.

"Fail forward" - a clever way of condensing learn from your mistakes, is this what Rich helps you do? Move on from mistakes faster?

It's really not about the failures, you can learn a lot from success too. The key concept is *learning*. Rich enables a quicker feedback loop, where all people involved in a campaign - from planners to designers - to better understand how online media works and consumers respond to their work.

You were a planner, and Rich is tailored to be used by planners and creatives rather than suits who are quite adapt at dealing with digits and graphs already. Now that it exists, it's such an obvious hole in the market you've filled here - why didn't people think of this before? What
made you do it?

Most companies in our space probably don't share our motivation. For instance, we've experienced the challenges of integrating metrics and continuous learning into the creative process. We had the itch, and scratched it. If you look at it from a purely technological perspective, a lot of what we are doing have been done before, both in and out of advertising. It has also to be proven to be very successful in driving effect.

However, what we bring to the table is making advertising technology more accessible to a broader set of audience. I think the key insight driving us is that creatives are super interested in both advertising technology and metrics, but in order for them to use it on a daily basis we need to make it easier to use and understand.

When I first laid eyes on that epic "Write the future" Nike ad, my brain bubbled up with questions before the ad finished playing, The usual How'dtheydothat!?, to did I just spot a "Finnegans wake" reference in that the first shot and last shot could follow each other, starting the ad over again?. And of course how on earth did they get The Simpsons in there!?, as, hello, that was rather unexpected and really hilarious.

Luckily, Mark Bernath, the co-creative director for “Write the Future” from Wieden+Kennedy Amsterdam decided to humor me and answer some of them. There are a millions details in the ad that entertain me, from Focus 70s hit "Hocus Pocus" playing during the Rooney bit, to the sudden selling of "Ron's Samba Robics" on infomercial TV, to Homers timely "Do'h!". This ad isn't just one idea, it's one hundred little ideas, in one single ad.