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The Official AdLand Advertising Tutorial: Part Seven - Case Studies

Today we bring you Part Seven of the ongoing Official AdLand Advertising Tutorial. This time, we thought we'd share some helpful (and not so helpful) advice on creating The Case Study.

Professors teaching class today: Kidsleepy and yours truly Åsk Dabitch Wäppling.

Chapter One: Sincere advice for those unfamiliar with sarcasm.

  • The longer the better. Five minutes is your minimum amount. Think of it as a logo: The bigger, the better.

The making of "the meaning of mate"

There is no word quite as versatile as the Australian "mate". Down under they can use it to mean almost anything, for example mate number eight means "Liar" and mate number three means "this is actually seriously bad news and I have nothing else to say".


BMF Brings Back The Solo Man

BMF Melbourne is bringing back a famous Australian advertising icon: SOLO Man. Gone for over 20 years, the new campaign is a take on SOLO's history and shows how the Australian legend began.

"Our aim was to reinstate SOLO as the best reward for a big thirsty effort, and we felt there's no better man to deliver this message than SOLO Man. He's demonstrated SOLO's thirst crushing powers to generations of Aussie men, so we're really excited to see this campaign introduce a new chapter in his history." sad Meg Terrill, SOLO Brand Manager.


Ad Chat - Fernanda Romano

In todays Ad Chat we get to pick the brains of Fernanda Romano, the self-described geek and all-round creative who has been Creative Director at JWT, Global Creative Director Digital and Experiential at Euro RSCG, and even spotted in Madrid as Global Creative Director at Lola Lowe. Starting her ad career in Brazil she's been bouncing around the world ever since, and she did us the solid of replying to questions while on a flight somewhere above a large body of water. Dedication. She has it. You can track her down by following her twitter at @fefaromano

What's your favorite funny story about yourself?

When I got into university, as it's customary in Brasil, I had to go asking for money in the streets to buy the senior students booze (yes, we do that).


Ad Chat - Dave Trott

Dave Trott is the Creative Director of CSTTG, which is but one of the London ad agencies that he has left his initial on. He blogs frequently at , tweets at davetrott , just published the book called creative mischief and actually laughed at my little doodle-portrait of him seen in this comment thread. In short, he's a sport.

What's your favorite funny story about yourself?


Ad Chat - Arnie DiGeorge

In this weeks ad chat we catch up with Vegas-tripping Executive Creative Director of RR Partners, Arnie DiGeorge - who fesses up to leaving the iron on in his @arnied twitter bio. He's burning down the house.

What's your favorite funny story about yourself?
I won a contest singing the old Miller High Life song in college (When it's time to relax). I guess that was my start in advertising.

What piece of art (movie, book, music, painting, etc) has influenced you most? How or why?
My favorite movie is Dr. Strangelove. Sometimes I think advertising is strategic lunacy. And that movie is smart, strategic lunacy. One of my favorite quotes ever -- President Merkin Muffley: Gentlemen, you can't fight in here! This is the War Room.


10 Things That Scare Creatives

Some things are even scarier than ghosts and zombies. In honor of Halloween, here's a list of 10 things that can scare the bagezus out of Creatives (in no particular order).

1. Moving deadlines--especially those that move closer, rather than farther away.
2. Computer crashes, a.k.a. the color wheel of death--especially if the work hasn't been saved.
3. Clients who think they are creative. They say their line or visual idea is just an example, but you know they really want you to use it.
4. There's no beer left in the kitchen fridge. Or bottle of booze in your desk. Or your AD/CW's desk. Or our Account person's desk.
5. Being forced to use Comic Sans. Because it's the brand font.
6. Being told to modify an idea someone else did that was cool and retrofit it to the project.


Ad Chat - Andy Kinsella

For those of you who have been following along, we've begun to change up some of the questions in Ad Chat. And now it's time to get to know Andy Kinsella, Innovation Director at Glue Isobar. Keep up with him on his blog at or on The Twitter at @hellokinsella.

What’s your favorite funny story about yourself?
At my first glue Xmas party I attempted to take a swan dive off the boat into the blackness of the River Thames....dressed as a rapper. There’s been a few. Most aren’t for broadcast.

Which piece of art (movie, book, music, painting, etc) has influenced you the most? How or why?


Ad Chat - Koert Bakker

Welcome to a new week and another ad chat. This week we tapped Koert Bakker, the Director of Strategy at Victors & Spoils, though he originally hails from Amsterdam. He blogs quite a bit about planning, strategy and advertising at and you can stalk him on twitter at @koertbakker.

What’s your favorite funny story about yourself?
At my first job as a junior planner at BBDO I wore a suit for the first three weeks.

Which piece of art (movie, book, music, painting, etc) has influenced you the most? How or why?


The roast of Rick Boyko at the Friars Club during Advertising week 2011

At the Friars club where they've have parlayed one hundred years of antics into a legendary reputation, and all the walls seems to have hidden doors leading to Narnia, Rick Boyko was getting ready to be properly skewered by drinking large glasses of red wine and laughing at the bobble-heads made in his liking. "It doesn't even look like me!" he complained, making the same exact face as the skinny little bobble-head.