Adland exclusive

 

Spotlight on, ad interviews, exclusive content, scoops

 

Ad Chat - Simon White

It's Monday and that means Ad chat where we poke at adpeeps to see what inspires them. This week we talk to Simon White, Creative Lead at RAPP London, and punmeister extraordinaire.

What's your favorite funny story about yourself?

I once saw Brian May (Queen guitarist) outside M&C Saatchi where I was working and called him by his wife's name (Anita Dobson); it's a joke in the UK that they have the same hair. He stared me out for about 5 minutes while his friends tried to drag him away.

Adland: 
 

Ad Chat - Richard Gorodecky

This week, Richard Gorodecky, Executive Creative Director at Amsterdam Worldwide answers our questions to give you an inside peek behind the creative.

1. What's your favorite funny story about yourself?
At six I was the donkey in the nativity play at school. My mask slipped down over my eyes and I couldn’t see anything. I thought that if I pushed my mask back up people would realise I wasn’t a real donkey. So I spent the entire play wandering off in random directions and bumping into things.

2. What piece of art (movie, book, music, painting, etc) has influenced you most? How or why?

Adland: 
 

Ad Chat - Ray Page

Did you miss us last week? Well, not to fret. We're back with Ray Page, Creative Director at Tribal DDB.

1. What's your favorite funny story about yourself?
i have a handful of impersonations that usually spark a smile or laugh...

2. What piece of art (movie, book, music, painting, etc) has influenced you most? How or why?
In my work, I practice restraint and strive to peel away all unnecessary elements that potentially interfere with a thought or experience. The Tufte books have always helped to remind and ground me to utilize only what's needed in a narrative or visual.

3. Who was your favorite mentor and why?

Adland: 
 

TAXI Europe: the ad agency culture that you go back to

TAXI Europe is the rebirth of Dutch digital agency Ottonico, the 22-person strong creative shop founded in 2008 by Eric Verhage and Maarten van Huijstee. Doing everything from gaming, to mobile to 'traditional' ads for clients such as Heineken, KPN Royal Dutch Telecom, TNT Post, Footlocker, ING and telecommunications brands Hi and Telefort, they had the little thing that made TAXI want them to join the TAXI family in 2009.

Adland: 
 

Organic the meaningful matchmaker between brands and consumers

When I met Shane Ginsberg and Marita Scarfi our interview turned into a walking one, as I explained here, my Cannes was very strange this year. You don't have to sit down to soak up smart though, and I found Organics way of thinking to be very refreshing. Organic doesn't use the web as a brand, nor as a tool, they'll look at it all from the point of view of the consumer.

Adland: 
 

Latinworks will flip your message to fit latino market

Sergio Alcocer, President and Chief Creative of LatinWorks, USA, has had a proper Cannes experience. As part of the Press Lions Jury he's been crammed into a room with opinionated, driven and very creative minds, they are watching an extremely large selection of the world's best work trying to find the memorable ideas.

Memorable in one market isn't always the same in another, the Domino's Pizza is a great example of a perfect hack where the idea that worked for one market would not work in the Latin market at all. While the CP+B solution was to change the pizza, since their target group didn't like it, the latin market did like it. How do you explain the sudden change in the recipe? Latinworks turned around the turnaround.

Adland: 
 

BSUR's Jason Schragger and Joost Perik on specialisation and Brand DNA

I've long had this idea that globetrotters, and international people make the smartest advertising people as we are used to "hacking culture". I meet Jason Schragger who fulfills this idea to perfection with his history. Born in Bulawayo, Zimbabwe of all places, he leaves for Australia in the early 80s where he started his ad career before BBH dragged him to Singapore. He moved to Amsterdam in 2003, went with MINI to Berlin for a bit, and is now back in Amsterdam as the International Creative Director for BSUR. With us at the table is also Joost Perik, the Executive Creative Director of BSUR.

Adland: 
 

Ad Chat - Adam Pierno

While those of you who went to Cannes are looking for liver transplants and watching your sunburnt skin start to peel, here's a little peek inside the brain of Adam Pierno, Creative Director at Off Madison Ave.

1. What's your favorite funny story about yourself?

Adland: 
4th Amendment Wear Metallic Ink developed to show up on TSA scanners.
Tim Geoghegan Matthew Ryan TSA X-Ray
 

If you work in advertising, but all you make is 'advertising' - you're doing it wrong.

The ad industry is quickly evolving into a new industry - one that won't offer only the limited menu of services that's attributed to it today. I'm not sure if this new industry should even be called advertising anymore, as the term itself can be an albatross to innovation. But whatever the name is, it'll be even more exciting and productive than in its current incarnation.

Adland: 
 

Ad Chat - Edward Boches

While Dabitch is sunning herself and chasing down ad peeps at Cannes this week, I'm still here...posting Ad Chat. ;)

This week, we've got someone from my neck of the woods...Edward Boches, Chief Innovation Officer at Mullen.

Adland: 

Pages

Top