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Animal Planet gets a leg up on outdoor advertising.

Dabitch first reported back in January of Bonzo barking billboards usin' ultrasonic sounds to attract people's poochies. Well, only a few months later, along comes something just a wee bit stronger that wants to take the number one position...

Ahhhhhh... the winsome olfactory goodness of eu de canine peeapplied to posters in the UK. Is there any doubt that this inspired modus operandi will leave a mark in the advertising world!?

Urine for a treat by reading all about it here.

(link is dead - new link: Guardin Advertising)

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Paul Arden's lecture at the D&AD

"Everybody probably does want to be good but not everybody are prepared to make the sacrifices it takes. To some people being nice, to be liked is important. There is equal merit in that too. But you must not confuse being good with being liked. There may be not one person in this room that truly wants to be great. Most of you have come here for a solution. The way to become good. I have to tell you that I have no such solution. I can't teach you anything. I can tell you, but you won't hear me. The only way to learn is through your own experiences and mistakes. There is no instant solution. But I can offer some guidelines that have helped me."

  • Doing a layout means having an Idea.
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    an Interview with John Gillard

    John Gillard

    The School of Communication Arts lasted from 1985 to 1995 before Gillard retired, I went to that school in 1994 and like the other ex-pupils of Gillard, I'll never forget what he taught us. -- Dabitch

    " John Gillard taught me more than I know."

    -- Graham Fink.

    Other peoples heroes are always disappointing.
    John Gillard founder and principal of the School of Communication Arts, may possibly appreciate the aphoristic tang of that opening sentence.

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