Paul Malmström reveals what I already suspected in previous posts. The rubber burner films were removed from the rubberburner.com and borntodestroy.com sites as they were taking up too much bandwidth.
'I guess Lee didn't really expect that it would take off the way it did.' says Paul Malmström one half of the creative team behind these ads, the other half being Linus Karlsson.
Thousands and more thousands have visited the sites over the past week. 'We actually shot the films for the sites during our lunchbreak at the shoot of the BuddyLee commercials in London. Then that night, we went home and made "crap" homepages for them.'