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Ad Chat - Edward Boches

While Dabitch is sunning herself and chasing down ad peeps at Cannes this week, I'm still here...posting Ad Chat. ;)

This week, we've got someone from my neck of the woods...Edward Boches, Chief Innovation Officer at Mullen.


Ad Chat - Dirk Singer

Yet another Monday, yet another Ad Chat. Sorry we missed last week. I was on vacation and was suffering from vacation brain. Totally lost track of what day of the week it was.

But to get us back on track, this week we've got Dirk Singer, Head Rabbit of Rabbit in London, UK.

1. What's your favorite funny story about yourself?
I won the Edinburgh - Amsterdam hitchhiking race while at University.


Ad Chat - Gareth Kay

This week, we talk with Gareth Kay, Director of Brand Strategy at Goodby, Silverstein and Partners. Gareth serves on the board of the VCU Brandcenter, and is a co-founder of the non-profit ‘Planning For Good’, a virtual entity that harnesses the collective intelligence and amazing minds of planners around the world to help address the business and communication challenges of non-profits. He sits on the Google Creative Leadership Council where he is the only 'non-creative'. Let's get to know him, shall we?

1. What's your favorite funny story about yourself?
My first boss was Nick Beggs. The bass player from kajagoogoo.

2. What piece of art (movie, book, music, painting, etc) has influenced you most? How or why?


Ad Chat - Tim Brunelle

It's Monday, and that means it's time for Ad Chat! This week it's your chance to get to know Tim Brunelle, CEO at Hello Viking and President of the Minnesota Interactive Marketing Association.

1. What's your favorite funny story about yourself?
It does not involve either a bear or squirrel costume.


Ad Chat - Rob Schwartz

We're starting (reviving) a new series here on called Ad Chat. Each Monday we'll share responses from the ad world's leading peeps.

To kick it off, we talked with Rob Schwartz, Chief Creative Officer at TBWA\CHIAT\DAY.

1. What's your favorite funny story about yourself?
I once pitched some jokes to legendary comedian Rodney Dangerfield. He told me to worry about the ads and he'd worry about the jokes. Mine were funny.

2. What piece of art (movie, book, music, painting, etc) has influenced you most? How or why?
"Catcher in the Rye" is the book that influenced me the most. The intimate style. The breeziness. The ability for words to leap off a page.

3. Who was your favorite mentor and why?


Studio Total, the unconventional agency that does unconventional ads

I've made a date to meet Per Eriksson, Creative Director at Studio Total over a coffee. One of the people responsible for the Zombie invasion in Stockholm an otherwise ordinary Friday the 13th for Canal+. One of the people who donated 100000 kronor to the Feminist Party so that they could burn it. The guy behind the worlds biggest iPod dock a.k.a the wall of sound.

I half expect something strange to happen, perhaps studio total will crash in through the windows of the café, instead of using the door. Their ad ideas have always seemed to be about taking another route in,

desktop wallpaper 72dpi 1920 x 1200 px
iPad lockscreen 132dpi, 1024 x 1024 px

Winter Wool download of iPad lockscreen / desktop bundle

Petra had brought home an iPad with a rather calm default screen background. Since I like tartan patterns, Edinburgh and the idea of my younger daughter studying there, here is a background for you. Enjoy your holidays.



Q&A with the W+K Old Spice team

Last week, Old Spice owned the internet and while some may find it difficult to support the creative campaign due to an overabundance in choice, others (like me) love it so much they want to marry it. On the Beancast this week Duane Forrester, Dan Goldgeier, Joseph Jaffe, and Helen Klein Ross, spoke about the campaign and strategy
- check out Episode 111: Smell Like Duane if you haven't already.

We managed a quick Q&A with the W+K Old Spice Team on Friday - they're slammed now, as you would expect which is why it took them a little while to get back to me. The extra delay is due to the fact that I actually take weekends off in July (what? Don't give me that look. I don't get paid for this.) So, without further ado - the Adland.TV Old Spice Q&A

Old Spice - Re: Rose - how many teeth does a shark have?

db: How much time did you spend on each ad? 30 minutes? Seven? I'm not sure how many hours you were doing this, and is the total count 184 ads?
- More than 180 video responses were created in a three-day period. We worked as quickly as we could without compromising the quality and integrity of the spots. In most instances, start to finish ranged between a 10 to 20-minute window, but some were completed in as few as five minutes.


Dita von Teese will make you thirsty for Perrier

Anyone who follows @ditavonteese on twitter or foursquare will have spotted that she is checking in to a mystery mansion somewhere in France. The good news is that you can check in to the same mansion without leaving your house. It's the mansion, where you can with skills and good cursor manners tease and follow Dita, and if you do well get a bit of seduction, burlesque, glamour, sexy in return... It's laid out as an interactive adventure, and if you don't have manners, you're out....


Richard Gorodecky, Amsterdam Worldwide on Craft, Rocking horse shit, and Engaging todays general public

We had a chat with Richard Gorodecky, the Executive Art Director of Amsterdam Worldwide at the terrace of the Majestic Hotel in Cannes on the very last day of the Cannes Lions 2010 festival, about craft and engaging todays consumer.

The only advertising that gets noticed is the advertising that people like, or want to engage in.

He stresses that you can not lie in advertising, in fact you can't lie about anything, ever, these days, as you'll be found out in nanoseconds. Brands are built on truth, integrity and great storytelling. We soon veer off talking about smugscreens and as a bonus, Richard does his Cannes Lions impression.

Really great ideas are rare as rocking-horse shit.