When I first laid eyes on that epic "Write the future" Nike ad, my brain bubbled up with questions before the ad finished playing, The usual How'dtheydothat!?, to did I just spot a "Finnegans wake" reference in that the first shot and last shot could follow each other, starting the ad over again?. And of course how on earth did they get The Simpsons in there!?, as, hello, that was rather unexpected and really hilarious.
Luckily, Mark Bernath, the co-creative director for “Write the Future” from Wieden+Kennedy Amsterdam decided to humor me and answer some of them. There are a millions details in the ad that entertain me, from Focus 70s hit "Hocus Pocus" playing during the Rooney bit, to the sudden selling of "Ron's Samba Robics" on infomercial TV, to Homers timely "Do'h!". This ad isn't just one idea, it's one hundred little ideas, in one single ad.