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Adland's 10 by 10 - Top Ten Freakiest Ads of The 00's

In no particular order...

In 2008, Nike Brand Design EMEA showed us how much like second skin their shoes where. Literally. The result was a bit disgusting and freaky.


Adland's 10 by 10 - Top Ten Marketing Mishaps in the past ten years.

#1 Cole, Russel & Pryce launched their agency web site by mailing out a chopped off lamb's foot to their pals and potential clients, but their pro-bono client "Djurens Rätt" (animals rights) were not in the least bit amused and soon the Creative Director had to become the sacrificial lamb; he was axed.

#2 johndoom posted the most bizarre ad for toothpaste we've ever seen and all the collective adgrunts scratched their heads. Why is the kid so amused at seeing his presumed mother naked? Why is she in the shower, yet not wet? Where's the towel? What does this oedipal scene have to do with white teeth? Not a marketing mishap as much as the best worst ad we've ever seen, and it has yet to be topped.

What does "Adland" look like at the strike of midnight 2009/2010? You can show us!

We want the world to know what "Adland" - the mythical worldwide land where adgrunts reside - looks like on New Years Eve. Fancy being our fly on the wall in your part of the physical world?

All adgrunts can connect their accounts to Bambuser - just go to user/me/bambuser and hook it up. Once you have your adland+Bambuser account set, you needn't worry about hashtags, everything you Bambuse will end up on Adland's Bambuser page. Live! As you broadcast it. So please do share, and show us what New Years eve looks like in the part of Adland where you are.

You can use your webcamera or cellphone, and joy, the iPhone Bambuser app is now available for you folks who didn't want to jailbreak, or break, anything. For all other phones, check out the phone list to see if yours is on it. While you're there, peek at the getting started page for a quick how-to, as my talkative demo below might not make too much sense. ;) Come midnight and 2010, I'll be Bambusing to the front page, will you?


Adland's 10 by 10 - Top Ten new ad space ideas in the past ten years.

Another countdown to 2010, in the past ten years the internet (and this website) has matured its way up to "2.0", everyone on earth learned to play along in the security theatre at airports and advertising has broken new grounds offline, these days its not so much ad creep as a great wave of advertising molasses seeking to cover every inch of the earth. Lets see the top ten oddest and most innovative new ad media ideas in the past ten years, shall we?

Eggvertising. You can have your egg and brand it too.
Egg ads media in Canada sold this space alone, meanwhile some folks in London decided that the sandwich wrapper made a great unused ad space, and now no food was safe - we had Printed pringles with logos straight on them, Nanner ads on Bananas, Gourmet impressions - selling ad space on pizza and even ads inside your Tokitos.
It was enough to make us loose our appetite.


Adland's top ten (well, twelve actually) sexiest ads of 2009.

Welcome to that odd Monday where everyone in advertising goes to work but nobody really knows why.

As a distraction, I offer you the sexiest ads of 2009. Since I find good ads sexy, we're not going by my standard but by the most common standard. In short, here are the ones with the most nudity.

#1 PETA came out early this year to try and grab the crown, they had models frolicking with asparagus and being "so smitten that she makes herself part of a steaming "orgy" of mixed vegetable soup." In other words, they had models and phallic symbols, lots of skin and suggestive moves and then they press released the hell out of not being allowed to air during the superbowl. "Banned" they called it, even though it's simply "rejected by network".

PETA - Veggie Love (failed superbowl ad) - (2009) :30 (USA)

#2 "Becoming a donor is probably your only chance to get inside her", sexy and it stings.


Adland's 10 by 10 - Top Ten Escalator ads in the past ten years.

Another countdown to 2010, lets look at how creative escalator advertising has become in the past ten years, shall we? From worst to best, here's the top ten (well, eleven actually), escalator ads in the past ten years.

#1 The Nivea shaving ad from DRAFTFCB switzerland uses the time spent on the escalator to make people read, and wait, for the point. Meanwhile the Revita beauty center ad from Brazil has people walking on the models back. Both of these are.... nice but no cigar, as the first one feels a bit too forced hoping people will read all that, and the second one just weird as I doubt anyone thinks "ah, how relaxing" when walking one someones back.

Gustav von Sydow and Gustav Martner

Gabbing with Gustav and Gustav: CP+B Europe ECD and CEO of Burt about remix culture

What is the future of advertising and communication in the remix culture of today? What can advertising learn from the new pop culture?

"I'd say, do something, learn, and then improve it" asserts Gustav von Sydow, founder and CEO of Burt.
"Advertising is much more about keeping momentum" offers Gustav Martner, the Executive Creative Director of Crispin Porter and Bogusky, Europe.

We delve into strategy, and product development as an answer to a communication brief, possibilities that are within reach today thanks to improvements in technology. Who owns the idea these days?


Adland's 10 by 10 - Top Ten Spec ads that went viral in the past ten years.

  1. Lego: Rebuild it. First it was posted on various adblogs as if Saatchi & Saatchi, Guangzhou, China really had Lego approval on this image. But they didn't - and Lego was furious. The team that created it, Black Wu and Darren Cheung, crafted an apology letter in both English and Chinese stating that they were very sorry for causing the brand damage with their "naive and irresponsible behavior", before getting the sack from Saatchi China. Where they are now is anybodies guess.

  2. The Bic Wite Out ads. Yeah, there, I said the name. SO SUE ME! First we had these terrible Bic ads submitted by the creative team Miguel Angel Barahona and Gabriel Gomez at TBWA Chile. Then, Bic's US Headquarters tells us to take them down. When that didn't work, the agencies creative director begged us to remove the ads. OK, fine, so the images were removed. But that wasn't good enough, as BIC Headquarters in the United States were pissed and the agency risked a lot of business, so the CD asked me again to please remove the brand name. Everywhere. Not happy until I had whited out every single mention of BIC® even in the comments, which of course bought these ads more blog mentions elsewhere on the web not to mention pissed off adgrunts. You can't put the toothpaste back in the tube folks.


Paul Lavoie on scam ads and trust: "Brands really want to tell the truth"

People don't like new. In fact, I always wanted to start an agency called HACK. We should do the worst crap, just get the job done, real fast, and just get out of there. New is more challenging to sell.

Right after Paul Lavoie, Chairman and Chief Creative Officer of TAXI, was done with his creative solving problem lecture at the Eurobest 2009 in Amsterdam, where he had a pornographer, a knife-thrower and a Dakar Rally driver as guests, we dragged him aside and wanted to talk with him about trust, the must-have building block to create great ads. We ended up talking about the biggest deception of them all in adland, scam ads, and why they are made.


Double stealth campaign got the world scrolling

It all started with Mathijs Kraai and Bas Uytdenhouwen, who had set a goal for themselves to graduate from the Communication & Multimedia Design programme at the Avans University in The Netherlands in a spectacular manner. In contrary to the individually performed internship and thesis, the ‘free project’ offered the option to form a team and formulate a worthy project to graduate with.

Mathijs’ and Bas’ first task was obvious: finding the best and most ambitious Communication & Multimedia students of our year. It didn’t take long for us to get Bart van Delft on board, who Mathijs and Bas recently did a project with for Philips Design. They also followed a half year long minor program with him at the University of Twente.

Mathijs and Bas both chose the specialization Interaction Strategy, which focuses on strategic aspects of campaigns, but also on marketing, management and concept development. Bart chose Information & Interaction, with which he specializes on converting the above to the real world.

After the first brainstorm session, organized before the project itself had started, the three decided to present themselves to the ‘real world’ and potential employers in a highly distinct and unique way.

Even though there were no concrete plans yet, they realised that designers should not be lacking in this project group. Hence, the search for new blood continued, which resulted in hooking up with Hester Naaktgeboren and Jeroen Bijl. Both of them have specialized in Multimedial Design, and it shows. The composition of this group that would operate under the name ‘De vijf van morgen’ (The five of tomorrow) was born.