#1 Ten years ago, Paul Malmström and Linus Karlsson (Now Mother New York ECD's) shot a few purposely crappy films during their lunch break, went home at night and built even crappier homepages for them, emailed their pals and before they knew it as the pages spread to places like Losers.org and beyond, they had kickstarted a viral teaser campaign for a Buddy Lee jeans.
There are three ways to get your ad banned. Have sex, religion or suicide in your ad. If you managed all three, you'll be insta-banned. These are the funniest or craziest banned ads reported here in the past ten years. As you might expect, this list is NSFW if nudity is NS where you work.
First out (above) are Sofa King who managed with the feat of getting their slogan banned. What's wrong with an endline that fulfills the client critera of having the brand name in it, and touting their low prices? Nothing, except, their brand name is Sofa King. Our prices are Sofa King low read the ad, and all the noo yawakas thought it was Sofa King funny. The ASA didn't laugh.
#2johndoom posted the most bizarre ad for toothpaste we've ever seen and all the collective adgrunts scratched their heads. Why is the kid so amused at seeing his presumed mother naked? Why is she in the shower, yet not wet? Where's the towel? What does this oedipal scene have to do with white teeth? Not a marketing mishap as much as the best worst ad we've ever seen, and it has yet to be topped.
We want the world to know what "Adland" - the mythical worldwide land where adgrunts reside - looks like on New Years Eve. Fancy being our fly on the wall in your part of the physical world?
All adgrunts can connect their accounts to Bambuser - just go to user/me/bambuser and hook it up. Once you have your adland+Bambuser account set, you needn't worry about hashtags, everything you Bambuse will end up on Adland's Bambuser page. Live! As you broadcast it. So please do share, and show us what New Years eve looks like in the part of Adland where you are.
You can use your webcamera or cellphone, and joy, the iPhone Bambuser app is now available for you folks who didn't want to jailbreak, or break, anything. For all other phones, check out the phone list to see if yours is on it. While you're there, peek at the getting started page for a quick how-to, as my talkative demo below might not make too much sense. ;) Come midnight and 2010, I'll be Bambusing to the front page, will you?
Another countdown to 2010, in the past ten years the internet (and this website) has matured its way up to "2.0", everyone on earth learned to play along in the security theatre at airports and advertising has broken new grounds offline, these days its not so much ad creep as a great wave of advertising molasses seeking to cover every inch of the earth. Lets see the top ten oddest and most innovative new ad media ideas in the past ten years, shall we?
Welcome to that odd Monday where everyone in advertising goes to work but nobody really knows why.
As a distraction, I offer you the sexiest ads of 2009. Since I find good ads sexy, we're not going by my standard but by the most common standard. In short, here are the ones with the most nudity.
#1 PETA came out early this year to try and grab the crown, they had models frolicking with asparagus and being "so smitten that she makes herself part of a steaming "orgy" of mixed vegetable soup." In other words, they had models and phallic symbols, lots of skin and suggestive moves and then they press released the hell out of not being allowed to air during the superbowl. "Banned" they called it, even though it's simply "rejected by network".
Another countdown to 2010, lets look at how creative escalator advertising has become in the past ten years, shall we? From worst to best, here's the top ten (well, eleven actually), escalator ads in the past ten years.
#1 The Nivea shaving ad from DRAFTFCB switzerland uses the time spent on the escalator to make people read, and wait, for the point. Meanwhile the Revita beauty center ad from Brazil has people walking on the models back. Both of these are.... nice but no cigar, as the first one feels a bit too forced hoping people will read all that, and the second one just weird as I doubt anyone thinks "ah, how relaxing" when walking one someones back.
What is the future of advertising and communication in the remix culture of today? What can advertising learn from the new pop culture?
"I'd say, do something, learn, and then improve it" asserts Gustav von Sydow, founder and CEO of Burt.
"Advertising is much more about keeping momentum" offers Gustav Martner, the Executive Creative Director of Crispin Porter and Bogusky, Europe.
We delve into strategy, and product development as an answer to a communication brief, possibilities that are within reach today thanks to improvements in technology. Who owns the idea these days?