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Link Lust: Let Link Lead The Way

Earlier this week we say another marketing ploy in Boston suburb of Newton that got the bomb squad out to check out some backpacks left around the school. You'd think people would have learned from the ATHF incident. (Note: The article doesn't mention the website url/name, most likely in hopes of keeping it from getting free publicity from the stunt.)

For all you Mac users, Apple has announced they are pushing back launch date of the new OS X (Leopard) from June to October. (hat tip kottke.org)

A Japanese company, Tadacopy, is offering university students free photocopies. Ads are printed on the back of the copy paper, which is slightly thicker than normal to prevent ads from shining through. For JPY 400,000, advertisers can have their message printed on 10,000 sheets of paper. (via Graphic Design Bar)

Will we see USA political ads popping up in the 2008 Super Bowl?

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Drop Dead Gorgeous

Your photos also look like advertisements where something has gone terribly wrong. How does your work reference advertising?

I guess the presence of the brand is what turns into an advertisement. It is inevitable to think back to images in television or magazines. I think if you actually slapped a slogan on top of it would even work.

Drop Dead Gorgeous

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Link Lust: I Don't Know Why I Link You

Shangri-La Hotels and Resorts awards its international advertising campaign development to BETC Luxe - Following a global agency pitch, the international luxury hotel and resort group Shangri-La has awarded BETC Luxe in Paris (part of the Euro RSCG network), the development of its new global brand campaign. The launch is scheduled for September 2007 and includes TV and print.

Watch Via Worldwide as they rebrand as Plaid.

Looking for color palette ideas? Check out the community at colourlovers.com or hit kuler.adobe.com for inspiration or create your own palettes.

USA Today reports on marketers creating their own shows.

Valerie Bertinelli joins Kirstie Alley in new ad campaign for Jenny Craig. "Bertinelli, who hopes to shed 30 pounds by Christmas, will keep fans abreast of her battle of the bulge via regular video and blogs on jennycraig.com, along with helpful tips to aid the weight-challenged."

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News from Production Land

Ed Schumacher Ignites Sparks in Canada
Director Ed Schumacher has signed with Sparks for exclusive Canadian representation. Schumacher is repped in the US via his recently-founded production company, Boy Genius.

Following a successful run as an agency writer, Schumacher moved into directing and helmed notable spots for Target (featuring Garth Brooks), Mercury Insurance, H&R Block, Energizer, and the New Orleans Hornets. His Hornets spot was a finalist in the One Show and also ran during the Super Bowl. In addition to traditional commercial work, Schumacher has also directed viral content for Bacardi and Pocket (featuring the famous "Careerbuilder chimps").

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There are better ways to make career

I was so tempted to tag this "We have ways and means of making you work!" or "Cheeky Germans" or something equally as trite but this sign/billboard speaks for itself - The Ass-Kisser Project via Ads of the World

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Jesus and Coca Cola - not a winning combination

NPR tells of an Italian movie, "Seven Kilometers from Jerusalem" that is being held up due to an issue Coca Cola has with the film. The theme of the movie is based upon a Milanese ad exec having a midlife crisis so he makes a pilgrimage to the Holy Land.

In the desert, near the biblical Emmaus, the Italian ad man gives Jesus a ride on his Jeep, hands him a Coke, and, while Jesus is quenching his thirst, says: "My God, what a testimonial!"

The film was due to release on Good Friday, but Variety.com says the Coca Cola Company has taken legal action against producers and is asking that the scene get cut because Coca Cola thinks it will get a negative image and that the use of their brand was unauthorized. Or as it's worded (more amusingly) by NPR, "the soft-drink maker objects, saying Jesus is not an authorized representative of Coke."

The film makers are currently hoping to change Coca Cola's mind.

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Design Can Change

The folks at smashLAB have spent the last ten months on a new effort called Design Can Change. The initiative works on the premise that designers are a critical hub to business, industry and the public and therefore have the ability to lobby, inform, and subsequently enable positive change, by working together. Key to this effort is the pledge: a set of guidelines for becoming more sustainable. It gives designers an actionable framework for embracing sustainability and also helps quantify our collective strength as we lobby for change. Additionally, it is a resource and directory that contains project samples, reading lists and tools for conscientious buyers of creative services to connect with like-minded designers.

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Easter stories: Madonna weeps. iPod saves soldiers life.

The Daily Mail reports on a weeping Madonna near Old Street roundabout in Shoreditch. Sure the tears are just green paint, and the Madonna is the pop-icon as depicted in ads for H&M and not another famous Madonna but hey, we had you going there for a sec didn't we?

The holy-cow great publicity department: iPod saves soldiers life, or so the flickr text says. It also says that an Apple engineer wants to replace the bulleted iPod with a shiny new one. I think we should make bulletproof vests out of iPods.

These links brought to you by Steve Balmer doing his best Crazy Eddie.

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tbd advertising from Bend Oregon

tbd advertising, a full-service advertising agency in Bend Oregon founded in 1997, today announced that it has recently received several awards and honors for its work. Last month, the company was honored with multiple wins through two major awards programs, The Drake Awards and the Northwest ADDYs.

Dan Wieden of Wieden + Kennedy said, "The major metropolitan centers are not the only place you’ll find bright creative agencies. In fact there is one real gem in Bend, Oregon. tbd advertising has corralled some terrific strategic and creative talent from around the country and dropped them in this beautiful high desert town."

"At tbd, our first goal is always to create campaigns for our clients that bring them the results that they want," said Paul Evers, president and creative director. "To be recognized by highly respected awards programs and industry publications is an added bonus for our team and the work we do." tbd's client roster includes Oregon Chai, IronHorse, Deschutes Brewery, NorthWest Crossing, Deschutes River Conservancy and Yarrow as well as community and non-profit organizations.

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New young director David Edwards shoots his first commercial for Saatchi Geneva

David Edwards (27) has just completed his first commercial, a 30 sec spot for Seat Cars thru Saatchi Geneva and is now airing in Switzerland.

David has been writing & directing promos for the UK's Virgin TV since leaving University 3 years ago. He has built a decent reel in that time and is now signed to HANraHAN as a full-time commercials director. We think he has a bright future in adland, hope you do too. See some other examples of his recent work.

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