In honor of ABC/Geico's Cavemen sitcommercial, Salon visits the Home for Retired Advertising Icons.
"A show with three guys," Mike said. "You want a show about three guys? You tell me, what's gonna be better, three brothers going through life together, challenging each other, pushing each other to try new things, talking at the breakfast table? Or three cavemen with bad fake beards trying to score chicks over Smirnoff Ices? Huh? You tell me."