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Luvs' uses Beatles song and gets some fans riled up

Some how we all knew it was going to happen when we read the news that Luvs "All You Need is Luvs" marketing campaign was using The Beatles "All You Need is Love" song.

The campaign is designed to offer a fresh approach to keep the brand relevant and top-of-mind with mothers. Saatchi & Saatchi, N.Y., created the execution.
Adland: 
 

John K does Comcast.

 

New ad media: the back of envelopes.....

FreeMailPost.com™ think they have a winning concept with their free postage paid advertising supported envelopes available to anyone that lives in the US. Seriously, you can stop bothering with stamps now as long as you're cheap enough to use advertising supported envelopes. Nothing signals "I care" as much as a handwritten perfume-drenced love-letter with a Pizza-hut coupon on the back.

Adland: 
 

What the hell is this? Brand suicide?

Someone just emailed me this "Hover" car ad, what the hell...? The torn middle suggests that the ad is real but would anyone really run an ad like this? Scam or portfolio piece, what do you think?

Adland: 
 

Nothing sucks like an ad myth

Oy vey. I've spotted this in a few Swedish blogs recently, and then to top it all off someone mentioned it at work - the old "Nothing sucks like an Electrolux" myth. It goes a little something like this and can be found on countless funny pages, in silly list emails, and spoken during water cooler chats in offices around the world.

Scandinavian vacuum manufacturer Electrolux used the following in an American campaign, "Nothing sucks like an Electrolux".

The funny of course being that Swedes are unaware of the double entendre.

Here is the mythical ad poster.

(originally posted in the comments for "both of these ads really suck")

So lets be clear, it was not an American ad, it was a British advertising poster, and the pun was intended. Look, the Electrolux sucks so hard it explains the leaning tower of Pisa.

Adland: 
 

What is the republic of ideas? Why wait until sept 3rd?

The republicofideas.com is some cryptic new website that asks for your email and will let you know what it is September 3rd. Hmmm...
Avin Fathulla and Fabian Topfstedt in Vienna are behind it, but what is it? Care to guess?

Adland: 
 

Dirk the tramp - stunt in Düsseldorf spotlights homeless plight

BBDO Düsseldorf GmbH has done this film where they sent a very special type of beggar out on the streets and secretly taped peoples reaction to 'him'. Quicktime video addicts, click the pic to see the film. The sender of the ad is Caritas and the tagline wonder "why does he get so much attention" - while others get so little....



Dirk the tramp

Adland: 
 

Is it splitsville for Playstation and TBWA/Chiat/Day?

Yesterday, Adweek reported that the Playstation account, which has been in TBWA\Chiat\Day's hands since the introduction of the product in 1994.

The estimated $100 million Sony PlayStation has been said to be put into review.

It is believed that TBWA parent Omnicom Group tried to keep the review contained to its agency network, but Sony has hired consultancy Select Resources International to oversee the process, sources said.
Adland: 
 

Bombastic makes the english rose come to life for VH1

Design & branding company Bombastic has collaborated with VH1 to create the graphics package tat surrounds the Concert For Diana, the concert is a tribute to the Princess and a fundraiser for the charities she supported during her lifetime.

Adland: 
 

Adgrunt fashion check - must have ad bag

Alchemygoods makes ad bags out of.. yeah, howdyaknow? Ads!
Those huge building-wrappers in vinyl mesh which once perhaps advertised Bud, Puma or god forbid something really ugly like Newport, is cut up, re-arranged and then turned into a fancy gear tote. Nice extra touch: Recycled seatbelts are the comfy handles. Cute and clever. And environmentally conscious in more ways than one, it is after all made from a recycled old ad. ;)

Adland: 

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