Adage reports on a new A&E Billboard that employs an "audio spotlight" widget to beam sound straight "into" passer by's cranium. No, seriously.
It's an ad for "Paranormal State," a ghost-themed series premiering on A&E this week. The billboard uses technology manufactured by Holosonic that transmits an "audio spotlight" from a rooftop speaker so that the sound is contained within your cranium. The technology, ideal for museums and libraries or environments that require a quiet atmosphere for isolated audio slideshows, has rarely been used on such a scale before. For random passersby and residents who have to walk unwittingly through the area where the voice will penetrate their inner peace, it's another story.
Wow, now I'm waiting for the American Apparel ads that beam directly into your gonads. It's just a matter of time, innit?