adnews

 
 

The youtube clip that needed to save "What happens in Vegas"

The footage of Cameron Diaz, drunk getting hitched to an equally soused Ashton Kutcher was "leaked" on the web to help boost interested in the movie "What happens in Vegas" which opened May 9. Adage reported:

those surveyed were asked for their top three choices of movies to see this summer, only 13% of Marketcast respondents named "What Happens in Vegas." Instead, most mentioned blockbusters such as "Indiana Jones" (May 22) or "Chronicles of Narnia: Prince Caspian" (May 16). In short, when a film is tracking behind pictures that don't even open until two to three weeks after it does, the studio releasing it has a potentially significant problem.

Complicating matters, Ms. Diaz was forced to skip its press junket last weekend after the sudden death of her father on April 15.

That has not been lost on Fox. The studio hastily cut new TV spots showcasing broader humor that might skew more male, and the planned leak of the illicit "wedding video" may yet stir up interest among heretofore unenthusiastic males.

"The 'wedding video' is only in the actual movie for a little bit, but they shot 10 minutes of footage, and it's fucking hilarious," said Shawn Levy, a producer on "Vegas" who has also directed the comedies "Night at the Museum" and "Cheaper by the Dozen" for Fox.

So far "What happens in Vegas" has received mixed reviews, and how many saw it the opening weekend hasn't been announced yet.

Adland: 
 

Top five best links in the "ad collection" adlinks.

So, I was doing some gardening, that is weeding out linkrot, from the Collections of ads links in the adlinks spurred on by the sudden spike in emailed questions to me this past week asking "do you know any good ad collection sites?" Well, yeah, but the links I know of, like most other things in my ad-sticky brain are actually already online y'all, so if you missed it here's me pointing with a giant foam finger at it. *points* ----> Adland's ad links.

American Package Museum. Oh aren't they so swell looking? "The primary objective of this site is to preserve and display specimens of American package design from the early decades of the 20th century." And they do it so well with nicely lit photographs that makes it feel like we've taken the Delorian to the past.

Good Logo! You know when your client needs a mockup yesterday and then sends you the logo in the shape of a badly pixellated .jpg? Good logo has saved my ass plenty of times, and serves as a inspiration site when creating logos so I don't make something far too similar to what is already out there.

Truth in advertising - Cigarette ads from back when "nine out of ten doctors smoke 'em". How fab.

Ad Classix - where you can browse and buy retro ads from the early 1900s to the 1970s. "AdClassix.com has spent years gathering a unique collection of original, authentic print advertisements spanning the last century. We deal only in the original vintage advertisement produced for any given product. We do not deal in digital copies or mass produced duplicates."

The History of Advertising Trust Archive:"Over our thirty years of existence we have brought together the largest archive of UK advertising in the world. From the outset our mission has been to make this material available for study and research at the lowest possible cost. HAT Archive houses unique collections and study resources dating from the early 1800s to the present day and we are always looking for ways to develop them and improve our services."

You too, dear adgrunt, can add your link to the links, but you'll have to be logged in to do so (spammers really love to try and get one past me there - they have carefully scripted automated bots that hammer the site for days at a time, for real). You can help weed out dead links too, just "report dead link" if you find one that is, this way we keep the link archive fresh and choc full of gems for all adgrunts in the world.

Adland: 
 

Santogold will set the tune for Bud Light Lime - Miller responds with Brazilian singer Curumin

Reuters reports indie music for beer launches

The national campaign for Bud Light Lime will feature the music of multigenre performer Santogold. A remix of her song "Lights Out," as well as the ringtone, will be released online next week at budlightlime.com.

In addition, a CD sampler, with up to 18 tracks, will be released in June to tastemakers and music blogs. Tentatively titled "Bud Light Lime + Fader Presents," it will feature existing music from such indie labels as Downtown Records.

Disclaimer: I'm a huge fan of Santogold. Here's some lovely to listen to (inside)

Adland: 
 

David Beckham behind the scenes on Sharpie ad shoot

A little birdie told me that David Beckham has recently wrapped up a global television and print advertising shoot in Los Angeles for Sharpie markers.

The TV spot, set to air in select markets around the world beginning July 15, shows Beckham using a Sharpie to autograph a variety of unusual items for fans, but when the time comes to return the Sharpie to its owner, Beckham resists. Dum dum DUM! Reminds me of our T-shirts in the shop "not without my sharpie!" Once you go Sharpie, you never go back you know. ;)

Here's a shot from the shoot (say that ten times fast) where Beckham high fives another actor.

Adland: 
 

I Love New York 2008

In 1977, Wells Rich Greene and Milton Glaser created the iconic I Love New York campaign, which helped increase tourism in NYC, but not so much in New York State. To correct the sins of the past, a new campaign is being unveiled today. Saatchi & Saatchi was hired to give the campaign a $17 million makeover and hopefully more tourists will leave the already crowded city and go upstate. Sales of Buffalo Wings, White Hots and Beef on Weck sandwiches are expected to rise ever so slightly.

Adland: 
 

Link Lust: Nazi Citroën ad?

 

Björn Borg dumps used icky underwear outside of the White House

Björn Borg have with their agency Farfar created the Peace On Earth campaign has asked the Björn Borg wearing public which world leader is most deserving of having old ugly underwear dumped on their front steps.

Adland: 
 

Is wishing girls were more like pot noodles sexist?

Last week, Mother London broke a new spot for Pot Noodle meant to be a spoof of the power ballads of the 1980s. In it, a bloke sings, wishing girls could be more like Pot Noodles. By Friday, there were 10 complaints sent to the Advertising Standards Authority, which included the claim that the ad is "offensive and demeaning to women, is misogynistic and portrays women as sexual objects", according to the Media Guardian.

This campaign follows Mother's first ads for the brand--the Welsh Miner campaign of 2006--which also brought about concerns of racism. The new ad is a continuation of Mother's aim to reposition the brand away from previous "Slag of all snacks" and "Pot Noodle horn" advertising campaigns.

Adland: 
 

Did you read our ad? Prove it!

Not satisfied with passive advertising anymore, Rolling Stone and Men's Health magazines will be offering some interactivity with their ad space.

Adland: 
 

Drop your pants Mr, lets see what you got.

Elana Olavesen from John St, Toronto explains the strategy behind the new Autotrader.ca campaign here.

Finding the perfect car is a lot like finding the perfect mate. So what better way to promote the new and improved on-line experience on AutoTrader.ca than by comparing them with typical dating scenarios. Like asking your blind date to reveal what he’s got under his pants before deciding to continue the date, heartlessly informing a female at the bar that you're looking for something a little younger, or ending a ten-year marriage during your anniversary dinner once you catch a glimpse of a younger individual. Yes, you can do all this, on autotrader.ca.

Research

Adland: 

Pages

Top