More food marketing and fatter kids

Food marketing swells as kids get fatter says the NYT.

"The problem of obesity is so staggering, so out of control, that we have to do something," said Walter Willett, a professor of nutrition at the Harvard School of Public Health. "The vast majority of what they sell is junk," Willett said of the big foodmakers.

The increase in food marketing to children has closely tracked their increase in weight. Since 1980, the number of obese children has doubled to 16 percent, according to the Centers for Disease Control and Prevention.


Wrangler presents the fashion show that no one cares

Full coverage of this contraversy brought to you by Yahoo! News.

Like seeing models in tight jeans? Well not in Idaho.

Don't wear the jeans if they're too tight. And Wrangler is sponsoring this.


Mismatch bout: The jingle-writer vs. the Telemarketer

This mismatch bout is sponsored by Yahoo! News. Do You Yahoo?
In one corner, a well known comedian and a very good jingler, who just released his new CD, "A Wake Up Call For Telemarketers", Tom "Jingles Ring Anyone's Bell" Mabe.
And in the other corner, a group of people, united to get rid of this comic, The Pesky Telemarketers.

Our referee for tonight's mid-card bout: The Federal Goverment
The judges: The Federal Trade Commission and its do-not-call list

"Hi, this is Tom Mabe. I'm calling on behalf of the Telemarketers With Insomnia Foundation. How are you doing this evening sir?"


six feet under press ads escape banning

Like the posters, these ads were mock ads directing potential customers to, unlike the poster counterpart, the press ads were ruled "misleading but not offensive" despite more than 100 complaints to the UK advertising watchdog.


Branding for Dummies

And you thought it was just a bottle of water... Sun sentinel dives into brandings effects on still water.


California Lotto seeks agency - again.

Looks like the joking headline adweak wrote March 10 is truer than we thought. Adage reports and print the agency invitation letter in full, where Jim Hasegawa, their Director of Marketing asks for input on previous pitches; "In particular, we want to know if there were any requirements from past RFP documents that were extremely burdensome, time consuming, unclear or not relevant in your opinion." "


How much is too much ambient media?

Ambient media, also known as outdoor and out-of-home,etc, has boomed over the last couple years. The Media Guardian questions if all the various new forms are starting to be overkill. The latest companies includeWashroom Media Network, who plans to reach one million people in a six month period by broadcasting music videos, film clips and advertising messages in handdryers in public restrooms equipped built in digital displays, MediaRail, who call themselves "the brand of the hand", as they place ads on escalators and handrails in airports and other public places, FreeCar, who pays its drivers up to $400 per month to drive their vehicles or to have your own car wrapped with ads, and Nytmedie bringing ads to baby carriages. (site in Danish)

And of course, there's Dogvertising and advertising on your forehead.


Buymusic predatory apple ads

Wired examines buymusic's ripoff of Apple's iTunes music store commercials. Mac News Network asks is it Parody or predatory?


No more AOL?

Don't crack open the champagne just yet, but AOL Time Warner are considering dropping "AOL" from it's name. published an email allegedly written by Jon Miller on Monday.

" Yet since the merger in early 2001, the three letters AOL have ceased to stand for the Internet and the promise it entails, and instead have become the shorthand for the world's largest media company. As AOL Time Warner became known as, for all intents and purposes, "AOL," any controversy or criticism involving the corporate entity has actually hit our consumer brand. "

AOL reps would not confirm or deny the authenticity of the e-mail, Infoword has more on the story.


Nissan's "Urban" Fakeout

Who's writing graphitti all over Nissan's billboards? Why it's Nissan, of course! The name of a website,, is being spay painted on Nissan's ads. What can be found on A "HyperSonic Transmission" of Nissan ads.