US brands stronger or weaker?

MSNBC and Forbes take the high road and proclaim Us Brands still going strong while the Daily Herald says that a survey shows; "30,000 consumers in 30 major economies found that those who felt an increasing alienation from American culture were also likely to report a growing disinclination to eat at McDonald's, or to buy Nike shoes."

Zaman Daily reports that Turkish consumers are shunning US brands, based on The Roper Report 2003, from RoperASW (NYC). Down in SouthAfrica, IOL read the ropert report with interest and concluded that american brands are indeed slipping. Or showing no change at all on the brand-power index, like Coca-Cola and American Express.
Back in april The Guardian ran an article warning about 'flag waving' ads, saying that Advertising agencies in the UK warned clients in the UK and US to play down the nationality.

Meanwhile, Chevy Chase stars in a commercial for Turkeys brand Cola Turka. Much like Mecca Cola in france, Zam Zam Cola from Iran (also sold in Denmark)and Qibla Cola in Britain, this cola is marketed as a political statement alternative to Coca-Cola .


Too sweet for sugar free soda?


its true - advertising is everywhere!

The Statesman worries about advertising oversaturation. Apparantly even the Pope is sponsored, or he was at a pray-in held in May at a Madrids airport. Some 500,000 attendees were given backpacks filled with goodies that included vouchers for food from McDonald's. Don't forget to say grace over your fried burger.

Schools have sponsors too, as public funding only stretches so far. Not all people think this is a bad thing, Joel Ehrlich, president of Youth Marketing International said to the Statesman:

"We're not in the classroom giving out something that tells kids to go out and buy Care Bears," he said. "The company does get exposure, but it is a very subtle, very soft sell."


If this minivan's a rockin'...

Nissan Quest. More room to screw. Nissan harnesses the MILF factor? Well apparantly Minivans arent just for soccer moms, Nissan tries to attract sexy younger couples away from the SUV's and into the minivans.

More on automotives: The Four Ugliest Vehicles on the Road - Could this be the evolution of the 60s VW Beetle marketing approach? Naaaah. Good fun though. And last but not least, Automotive News has noticed that automakers are actually starting to sell the vehicles instead of incentives, discounts, and low APRs. For better or worse.


Is that a robot in your pants, or...

Recently, Jenny Everett of Popular Science called up Dockers customer service after seeing Dockers Go Khakis advertised as being stain resistant thanks to nanotechnology.

Anytime you can combine advertising, pants, tiny robots and a smartass, you know you're gonna be in for a good time. CNN online relates the exchange.


Yet Another UK Slogan Survey

"I'm beginning to think that Brits do nothing but argue about slogans", said Clayton on adlist. Older posts on this topic include Beanz meanz Heinz and Linez Meanz Salez.
Dailyrecord reports that; Interflora's famous Say it with Flowers motto was yesterday voted the nation's favourite one-liner from television's commercial breaks.

The Sloganmaven is british, it might be a national pastime. ;)


Cool... not!

"Some think cool is a cliche. Bruce Crouch, partner and creative director at the advertising agency Soul, calls the word 'the most overused one in advertising.


NFL = Non-Flaccid League?

Well, this should certainly change the dynamics of the game...

The Day (login needed for old news) reports that impotence drug Levitra has become a sponsor of NFL. The multimillion-dollar agreement allows Levitra to use the NFL logo in advertisements and other marketing materials, said Brian McCarthy, a spokesman for the NFL.


commercials work - when made in Taiwan

Taiwannews tells the story of the succesful eBay ads in Taiwan. Taiwanese local online bidders doubled in June from the previous month, eBay stated proudly.


Tasteless water now available at Piggly Wiggly

Remember those highway posters promoting "Outhouse springs water"? They were made by Cognetix advertising agency, and actually promoted the use of billboard media to advertisers. The Charleston Regional Business Journal reports that the formely hypothetical product has been made real and will be on the shelves of Piggly Wiggly as of July 14.

“When we first started talking about this, we all thought that it could turn into something bigger than we’d ever imagined,” says Kane. “We never had a plan B. We only had a plan A and we decided to let the market tell us what the next step was. So when we got these incredible awareness numbers back, we thought it would be a real shame just to let this go.”