California Lotto seeks agency - again.

Looks like the joking headline adweak wrote March 10 is truer than we thought. Adage reports and print the agency invitation letter in full, where Jim Hasegawa, their Director of Marketing asks for input on previous pitches; "In particular, we want to know if there were any requirements from past RFP documents that were extremely burdensome, time consuming, unclear or not relevant in your opinion." "


How much is too much ambient media?

Ambient media, also known as outdoor and out-of-home,etc, has boomed over the last couple years. The Media Guardian questions if all the various new forms are starting to be overkill. The latest companies includeWashroom Media Network, who plans to reach one million people in a six month period by broadcasting music videos, film clips and advertising messages in handdryers in public restrooms equipped built in digital displays, MediaRail, who call themselves "the brand of the hand", as they place ads on escalators and handrails in airports and other public places, FreeCar, who pays its drivers up to $400 per month to drive their vehicles or to have your own car wrapped with ads, and Nytmedie bringing ads to baby carriages. (site in Danish)

And of course, there's Dogvertising and advertising on your forehead.


Buymusic predatory apple ads

Wired examines buymusic's ripoff of Apple's iTunes music store commercials. Mac News Network asks is it Parody or predatory?


No more AOL?

Don't crack open the champagne just yet, but AOL Time Warner are considering dropping "AOL" from it's name. published an email allegedly written by Jon Miller on Monday.

" Yet since the merger in early 2001, the three letters AOL have ceased to stand for the Internet and the promise it entails, and instead have become the shorthand for the world's largest media company. As AOL Time Warner became known as, for all intents and purposes, "AOL," any controversy or criticism involving the corporate entity has actually hit our consumer brand. "

AOL reps would not confirm or deny the authenticity of the e-mail, Infoword has more on the story.


Nissan's "Urban" Fakeout

Who's writing graphitti all over Nissan's billboards? Why it's Nissan, of course! The name of a website,, is being spay painted on Nissan's ads. What can be found on A "HyperSonic Transmission" of Nissan ads.


Priceless Chihuahua

Economy Class Ticket to Japan: US$1,500

Digital Camera: US$250

Pet: US$15

Taking a picture of your pet Chihuahua, putting the picture on your Mastercard, and sell it to the Japanese public: priceless

There are some things you can't do to earn money. For anything else, there's Yahoo News! about the Japanese barking mad over a Mastercard. Who wants to put Hello Kitty on a Mastercard?


rathergood is rather popular

Run to the Hills - Iron Maiden

We must admit that when we first laid eyes on RatherGoods animated viking kittens we laughed our heads off.
Don't miss what Destinys child would sound and apparantly look like, if they were kittens, male and from northen England. Rathergood has ventured out into the world of advertising, and here are four VH1 commercials made by Joel Veich of


BuyMusic Rips Off Apple - Twice!

Something eerily familiar about those ads?

This article in Slate details how BuyMusic's new ads are blatant and shameless rip-offs of Apple's iTunes ads. Even their slogan - "Music Downloads for the Rest of Us" - rip-off the ad slogan Apple used to launch the iMac way back when.


Barbie works at McDonalds

The New York Times has an article called If you pitch it - they will eat where they tell the story of kids'n'food'n'marketing'n'stuff.


Oven Mitt ain't no Socrates.

Columnist wants smarter mascots , how hard was it to think up a talking oven mitt? Did hamburger helpers hand get involved? Whats with these silly talking mascots anyway? Read Michael S. Miller rant against Arby's oven mitt and the lack of creativity on Madison avenue. He suggests advertisers just don't care anymore, and since the client actually bought if not ordered that lame-ass mitten directly, he's got a point.