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@MobCityTNT: the first ever screenplay adapted for twitter.

To capitalize on peoples' habits of tweeting whilst watching TV, TNT's period piece Mob City created what they are referring to as the first ever (gulp) adaptweetion.

The activation, (sorry but I can't type that word again) in partnership with Deutsch NY, allows the Mob City story to unfold over three days, all ramping up to the December 4th premiere on TNT.

If you don't catch the livetweeting, no worries, there's a storified-like version of it here on mobscript.com.

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Commercial Advertising in Schools: Dumb, dumb, dumb.

Philadelphia is considering a bill proposal which would allows advertising on school property. Consumer advocacy group Public Citizen submitted testimony to The Philadelphia City council today condemning advertising in schools for two big reasons: It's detrimental to education and a paltry source of extra revenue.

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Amarillo, Texas settles logo dispute with Dubai Real Estate company.

Poor Amarillo. Their first ever logo turned out to be a direct rip off of a Dubai real estate company. (Be sure to check out the image above to compare the differences. I mean similarities, HAR HAR HAR.)

Emaar Real Estate sent a letter to Amarillo, just in time to throw water on its 100th anniversary celebration and first ever logo unveiling, saying this:

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Moyee: The coffee for radicals.

Do you believe that Julian Assange is a hero? Do you believe that Bradley/Chelsea Manning potentially putting the lives of American soldiers, and their allies in danger is something to be celebrated? Do you believe a Russian punk rock girl who stages exploits such as shoving a chicken in her vagina is fighting for us all?

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Samsung searching for Women of Steel

Samsung Home appliances is working with MXM Social to find women who have gone through a lot, beat the odds, or find their strength to become role models.

The Women Of Steel initiative runs until December 3rd. You can vote for their favorite woman of steel and share their story in a 100 words or less to prove why she deserves to be recognized as Woman Of Steel.

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Before Black Friday, there's throwaway Thursday.

If you're in Canada then you'll need to make room for all your incredible Black Friday shopping deals at Ivanhoé Cambridge's shopping centers. So what will you do with all your old stuff?

John St. has created Throwaway Thursdays to answer just such a problem. Participating shopping centers across Quebec, Ontario and Nova Scotia have "Throwaway Bags," in their stores, for customers to donate clothes You then take your bag to the shopping mall's "guest services" area, where they'll be put to good use for those in need.

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GoldieBlox learns a lesson in engineering bad PR

What a nice way to wake up this morning. After Goldieblox received a redonk amount of unwanted PR for infringing upon the Beastie Boys and Queen (and Lonely Island, in their now deleted "I'm on a Goat," parody video) the Goldieblox people have taken down the Beasties song and written their own open letter/ non-apology/product description to the Beasties.

Dear Adam and Mike,

We don’t want to fight with you. We love you and we are actually huge fans.

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ICA "Ready for Lucia" direct mail 'shocker' - with a boy Lucia

The above image is ICA's direct mail advertising their Lucia costumes for Lucia Day.

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TBWA's Ivan Moroke reviews "Lee Clow's Beard" by Jason Fox

Lee Clow's Beard , or rather Jason Fox as he "outed" himself in a rather frank post way back in May '12, is in the adnews again with his bright D&AD yellow book. This time it's TBWA Group MD Ivan Moroke who reviews the book in his oh so charming accent. He says the book is filled with marketing gems and insights that are quote relevant for this digital age.

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Obama crowdsources designs to promote DREAMers & "to fix our broken immigration system"

President Obama has partnered up with the Creative Action Network to "invite artists and designers to submit work inspired by the fight for comprehensive immigration reform.

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