Today I read two interesting posts. One in which I was mentioned. Whee hee.
I'll save that for last though.
The first post over on Taki's Magazine comes from Vice Co-Founder Gavin McInnes, called The 10 Most Horribly Racist Ads that Aren't Remotely Racist.
On the list of course is the The Tyler The Creator Mountain Dew ad.
On the list of course is the The Tyler The Creator Mountain Dew ad.
Hey, people in Adland. You. You there. You know when things get out of hand and an ad rolls into serious bad taste territory, don't you? Don't you? Like this recent Badlander Suicide by car: now clean emissions Hyundai join Citroën & Audi. Well, you know, and you would never, right? Liar.
Oh sure, you think that headline's nothing more than link bait. Fine. You believe what you want to believe. But I have proof. The Jackson 5 were totally in on the world's biggest cereal conspiracy. This, ladies and gentlemen, is the Zapruder Film of advertising.
First let's start with this spot for Sugar Crisp.
By now you've seen the Adland Girl video from low cal food people Kerry Low Low. You know, the one that plays like an SNL parody commercial that also feels inspired by Women Laughing Alone With Salad. It's all so very tongue and cheek and har har, I know right? We totally are like that in our ads. And it's coming from a low-cal cheese brand! They even have a Facebook Page that is hilarious!
The other day, Justin Bieber visited the Anne Frank house. This should not be news in and of itself, but here's why it is.
The Anne Frank House posted the above message on thier Facebook Page.
I love this. Absolutely love it. Not because it proves something about Bieber. No, I love it because it proves the people calling themselves Personal Brands™ are extolling the virtues of being shallow and fake.
Once upon a time, before the marketing charlatans* got their buzzword hands on our vernacular, there were well-established words and phrases used to define decent behavior. Words like common sense, civility, etiquette and the like.
Jonah Peretti founder of Buzzfeed has been riding the viral wave ever since his stunt email exchange with Nike in 2001. Buzzfeed is the viral headquarters if you will, where imgur gifs, tumblr jokes and reddit best photo threads are repackaged with smart headlines, cleaned up with snarkier comments and sent out into the world with big yellow "WTF" buttons on them. A machine of memes, with an editorial staff skilled at making them who will sell this ability to the highest bidder, like Virgin Mobile and other brands targeting the younger demographic.
So Ken Wheaton in Adage concludes that scam ads hurts not only brands, but also agencies in this day and age. Yes, indeed!
In 2003, California passed SB 27, or the "Shine the Light Law." Basically it required companies doing business with Californians to disclose all sales of private information to third parties, like telemarketers, spammers, junk mail and more.
And then came google and Facebook. And the third party apps demanding information about us. Information the companies are more than happy to sell. In less than a decade (Hell, in less than half a decade) the "Shine the Light Law" became outdated.
Is it that we just can't admit that social media is not a money maker? Do we not want to face up to reality that social media is increasingly becoming a very expensive way of generating PR that cannot be measured? Isn't it time to just come out and say that brands are being coerced into spending a lot of money to give away free shit (merch, ringtones, screen savers, t-shirts, trips to vegas, cars, etc) because a bunch of social media people with impressive sounding titles have pre-determined incorrectly that the mantra of society is "What's in it for me?"
One would think. And yet. Here's Coke.
These concerns go beyond privacy. There are serious consequences for human society. There will no longer be any distinction between the ‘digital world’ and the ‘real world’. People will make decisions and interact with other humans in the real world in a way which increasingly depends on information that Google Glass tells them.
At the risk of going against the hive mind, Buzzfeed is the biggest ad platform masquerading as social content to hit the internet since Facebook.
Let me explain it another way: Buzzfeed is a scam. And advertisers and clients hellbent on becoming the most social brand ever are all too eager to buy into the bullshit. I use that choice word, because if you work in advertising and you spent five minutes thinking about it, then there is no other way to describe it.
1. "Carbon copy content."
Google is doing an elaborate bit of hand waving around those pesky pirate sites, by looking into cutting their funding says the Telegraph. Visa, Mastercard and PayPal have famously shut off funding to Wikileaks back in 2011, so Google reckons why not have them cut off funding to those pirate sites too. But here's the thing, Google doesn't pay out their adsense dosh via Visa or Mastercard, they pay you by check or bank deposit.
The Black Keys drummer Patrick Carney and Justin Bieber got into it with each other at the Grammys. When asked what Carney thought about Bieber's lack of Grammy Nominations, Carney replied "Grammy's are for music, not for money. He's making a lot of money. He should be happy, I guess."
First of all, why the hell is anyone asking the Black Keys about Justin Bieber? What world do we live in where this makes sense?
Instead of counting all his money Bieber turned bratty and tweeted this to his 34 bazillion fans:
the black keys drummer should be slapped around haha
First President Obama solicited poster ideas for free. Posters that had the theme of "job creation." Despite sitting on 60 million dollars in campaign funding, he wanted us to work for free.
The press release makes it sound so magnanimous:
Tonight, the President Of The United States will be giving a State Of The Union Address.
That time when the dear leader will lay out an agenda that supposedly propels things forward, instead of just the usual status quo.
It makes me wonder. Does the advertising industry have a plan for itself? A way to change? Can we fix what's broken?
Ask yourself how many times this month you've been at the office past nine o'clock on a weeknight, or heading in on the afternoon during a sunny weekend day. How many times over the years have you sat there filling in your time sheets only to realize you worked a month, or two months straight?
As you know, big ad agencies, especially traditional ad agencies, are full of shit. They want desperately to seem relevant and current and will say whatever it takes to bring in the most relevant and current people, especially in digital and social media. Notice I said "say" and not "do."
They'll tell you about all the cool stuff they want to do but it's all talk. They'll bring out the shiny objects, mood videos, apps, and show you where the pet project incubator is in order to convince you how with it they are. And how valued and needed your contributions will be. They'll throw a bunch of cash at you to sweeten the deal. And you take it either because you want the money or you truly believe they mean it. Poor you.
Two bits of news today in the world of online piracy.
On the unsurprising note, our friends at the Trichordist point out over 50 major big brands are supporting movie and music piracy.
What we find frustrating is that the major content companies and corporations must have existing relationships with these brands as the content and media distribution companies own the television networks (at the very least) that these brands are dependent upon for the mass scale and mainstream promotion of their products and services.
So now the news is out that Amy Poehler will do a Super Bowl spot for Best Buy.
Poehler, seen above and strangely without Tina Fey, is described as having the kind of frank humor that will get people queuing up for Best Buy's electronic goods.
According to online and global e-commerce President Scott Durchslag:
"Because of the complexity of technology today, folks have lots of questions. Amy is this comedic everyperson who can make things simple. And Best Buy is trying to accomplish the same thing — making technology simple."
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