Seattle burger joint Lunchbox Laboratory saw a huge opportunity in the fact Easter falls on April 20th this year. What better way to get press than combining the most important holiday in the Christian religion with a stoner holiday as a giant fuck you to a lot of people, only to claim that's a good thing because you're getting talked about.
A few days ago the above tweet from Bette Midler got some attention. She's one more in a series of prominent and once best-selling musicians who are displaying how their royalties have shrunk to laughable rates thanks to music streaming services.
Let me clarify: We have day jobs in which we are indeed paid shills. We work in advertising. But when it comes to Adland, no one pays us. When we’re writing about a so-called engineer spitting on a dead Beastie Boy, or a musician being a hypocrite, no one from the music industry (whatever that means) lines our pockets.
In Los Angeles nowhere is decay more evident than in the infrastructure. Constant "carmageddon" construction projects show very little in improvement; they're not meant to. They're only small bandages, a half-assed, albeit costly cosmetic touch-up ignoring a much larger problem.
In a CNBC article entitled "Companies woo the weed crowd with artful, edgy ads" is trying to make this huge connection between the legalization of marijuana in Washington and Colorado, and a spate of ads featuring stoner humor, and "code words." Such ads and phrases like one above as well as from the Carl's Junior campaign seem to be a growing trend, the article points out. To which I say: No shit, Sherlock.
As if GoldieBlox doesn't look bad enough, via its Beastie Boys move, now comes this.
Intuit, a company that makes Quickbooks software for small businesses, has a really cool competition called Small Business Big Game. Basically small businesses around America pitch their product for the chance to win some big media space: Commercial slot during the Super Bowl.
Really important update:
"A representative for the Beastie Boys explained to Huffpo: "There was no complaint filed, no demand letter (no demand, for that matter) when sued Beastie Boys."
We suspected as much when there was no letter or complaint attached to the preemptive lawsuit filed by Goldieblox that we linked in the article. This has been a lesson in earned media skillfully arranged.