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Microwave Mentality part three: Advertising is dead, and other unoriginal ideas.

"Congratulate me, Joe! I just sold the business to the Resor boys. They don't know it, but the advertising agency business has seen its best days!"

I want you to let this sink in for a second. The quote above came from J Walter Thompson. In 1916.

Since the dawn of advertising, many people have scrambled up the top of the heap, King- Of-The-Hill-style, in an effort to be the first to proclaim their own industry dead.

Adland: 
 

Microwave mentality part two: All the news fit to gank

In Microwave mentality part one, Kidsleepy paints the picture of a world too busy to concentrate on one thing at a time, asking smart machines to do all the thinking for us, leaving us to get ever dumber. This isn't limited to the consumer, this is also highly visible in the world of the creators.

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Microwave Mentality: part one

Here’s a big revelation for you: The way we live has changed.
Urban centers decayed when the middle class moved to the suburbs. The front porch got moved to the back. We used to know our neighbors. Now we’d rather know someone across the globe, at least online.

But it’s not just physical locations that change. The way we behave has changed. Our views of privacy are at once threatened and secured by autonomous digital corporations.

Adland: 
 

Trolls in Wonderland

Welcome to the hivemind, otherwise known as Collective Consciousness. You know: having a shared belief system. Similar group behavior. Polite society. In real life, anyway. Online the hive mind is the stuff of Kafka and Orwell, or their thirteen-year-old versions anyway.

Adland: 
 

Ad glossary

Work titles in advertising. There were many in the ad dictionary, such as Plannager, Account Consecutive, Copywronger and Tart Director. Kidsleepy & myself have found that we need to update this, as so many more interesting jobs at large agencies need to be represented, and other terms.

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Is the internet only home to trolls these days? Luke Sullivan weighs in again.

Luke Sullivan has made a post about trolls, who are internet bullies and cowards after our recent email-chat on the topic.

Adland: 
 

The ad hominem attacks on the ad critics: how many awards have you won lately?

In my search for why there are so many jerk-comments these days, I found that the Greater Internet Fuckwad Theory, or the Online disinhibition effect is partly to blame for this behavior. Simon White a.k.a Purplesime weighs in on it in this blog post "Don't feed the trolls".

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The ad hominem attacks on the ad critics: Dave Trott thinks you're a little child

So, Dave Trott thinks you're a little child, dear anonymous haters.

Adland: 
 

The ad hominem attacks on the ad critics: Are trolls simply uncreative?

Still pondering the recent uptick of comments that shoot the messenger instead of talk about the work, I've decided to ask a few other people about this phenomena. In The ad hominem attacks on the ad critics: who is allowed an opinion? post I spoke to the ad legend Luke Sullivan about it. Today, I have a chat with the one of the cats from johnnyandangus, Johhny a.k.a @copybeard.

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The ad hominem attacks on the ad critics: who is allowed an opinion?

I've noticed an uptick of a particular style of comments recently. There's those who will jump to "you are bitter / you are a hater" retort. Then there's the "what work have you done?" resumé-demanding retort. Then there's the scanner, s/he who reads the headline and will post replies on what they assume the article says, rather than finish reading it. The scanner might have been born from too much twitter.

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