Apparently Yoo-hoo...the chocolate milk beverage, is doing a big promo tour this summer atthe Pop Disaster and Warped Tour concerts. This promo is headed by two guys, Nathan and Josh, who they claim to be the biggest Yoo-Hoo fans, or as Yoo-Hoo describes it on their site ""Hooligans". They are driving around the country in a yellow garbage truck with a rooftop lounge.
These two guys started Yoo-Hoo mania as part of their radio show at Pepperdine Uni. in So. California. After their radio show being a hit, they got the Yoo-hoo home office to help them launch "Hoo in the 'Bu Productions (Yoo-hoo In Malibu), a production company with the mission to make television programming that would popularize Yoo-hoo Chocolate Drink in the greater Los Angeles." These guys definitely have a future in advertising or marketing.
After seeing that 7up has agreed to pull its "Captive Audience" spot, I an reminded of what happened last year with 7up, pixilated nudity and the holier-than-thou American Family Association.
Well, Adland has the naked truth along with the spot that was yanked in 2001. Click "Read more" for mo'.
The little old ladies from... prison? strike again.
from brandweek: Human rights group Stop Prisoner Rape (SPR) said Friday that 7UP has agreed to pull its "Captive Audience" commercial off the air after the beverage company received complaints from SRS and "nearly 100 organizations" over the ad's content.
(do please read more, there is a link in here to said film)
hilarious, Sony Music spent a great deal of energy and money on their agressive anti-piracing campaign. When their copy protected celine dion CD killed imac's the hunt for the cure was on, and users discovered that by adding little bits of tape or a small line drawn with a 99 cent black magic marker on the CD it would both copy and play.
they snicker in alt.music.prince wondering what the music industries next move will be.. A ban on magic markers perhaps?
posted over at Lawmeme is a priceless list of "crimes" we all commit.
You know, by channel surfing, you are avoiding the ads (unless you're weird like me and channelsurf to find them, which I think you are), this made the list:
8. Channel Surfing during commercials, especially with Picture-in-Picture capability.
Similar to radio, skipping through channels, particularly when combined with picture-in-picture (which permits viewers to know precisely when an ad block ends), will be prohibited.
Even if you don't know what an emailharvester is, I'm still pretty sure that you might have met the results of one in your inbox at one time or another. They collect emails in clever fashions, then they send you spam. Ew!
In the front of collecting real and valid emails tactics have changed over the years, no site that cares about their members will sell or leave the gates open to reveal the emails of , say, everyone that is a member here, or everyone that is a subscriber of the New York Times.
Result? Emailharvesters make their own sites! (do read more)
In a latest ad for yorkie a woman is rejected a yorkie bar in a newsagent.This might not sound sexist but the tag line is it`s not for women.
This is recieving stacks of critism.
But it seems to be okay for women to do the same thing to men in another ad for kenco rapor in which a woman is explanig to a class of grad students about a skull .
She says it's obviously shaped like a male, due to the sloping forehead, but as soon as she drinks the rapor she starts saying how the eyes are man like and there Is a stupid MANLIKE grin on his face.
Now how come this hasn't been targeted too?
So I'm getting a widescreen TV soon and I'm wondering why the heck advertisers and their agencies aren't producing ads in widescreen? Want to do it in 4:3? Pan and Scan to make a cut.
Consider that for the next 4 years until all the stations are forced to be 16:9 HDTV, so why not start converting advertisers over to filming in 16:9 1080i video now? You already film in 16:9 for ads shown in the theaters (of which I've seen a 4,374% increase in lately). Sure, I'm not the typical viewer, but damnit, I like advertising in widescreen along with my favorite shows. Comments?
Some links of interest:
Charlotte Beers, top Madison ave brand manager, was hired by the white house to overhaul the US's bad image abroad. Naomi Klein has her theory on why it's not working out - the brand is too strong and the product quite different - which can be best viewed in the article Brand USA at alternet.org.
Last week, Chicago agency Leo Burnett's famous apples got rolled up into a big Publicis crepe.
Perhaps in an attempt to keep on good terms with the acquisition hungry Gallic giant (who might even snap them up some day), Ad Age saw fit to truncate founder Leo Burnett's haunting rant about when to take his name off the door.
Center Urges Anti-Alcohol Campaign
WASHINGTON, USA-Joseph A. Califano Jr., president of the National Center on Addiction and Substance Abuse at Columbia University, wants the liquor industry to pay for a national anti-alcohol advertising campaign similar to the American Legacy Foundation's anti-smoking effort, sources said. The recommendation is part of a new study on underage drinking that Califano will release this week. Califano has criticized NBC's agreement with Diageo to carry liquor ads. But it is unclear how he could compel the liquor industry to fund such an effort. Legacy's anti-smoking campaign was required as part of a settlement, after attorneys general in 46 states sued the tobacco industry. Califano declined comment.
Salon does an article about the game State of emergency - this game was already causing a bit of a stir a year ago here in "Now you too can be a rioting activist".
Though the official reason for the recent AdAge.com redesign was to make it more "reader friendly," in truth it's anything but.
While the previous version was straightforward and easy to navigate, the "new and improved" is a fragmented, frustrating mess that emphasizes graphics
over ease of use
Ad critic Bob Garfield's column has been separated from the main magazine content and shifted to a spin-off site called AdReview.com.
Garfield probably doesn't have reason to search his own archives because if he did, he might be critical of the fact that they somehow got lost in the move
The old AdAge.com site had a straightforward list of Garfield archives dating back to 1995. Only a dozen or so recent ones can be unearthed on the new site.
And the dysfunctional search engine isn't good for anything but challenging
Perhaps AdReview's design is an attempt to reflect many of the spots it features--all
style, no substance.
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