Though the official reason for the recent AdAge.com redesign was to make it more "reader friendly," in truth it's anything but.
While the previous version was straightforward and easy to navigate, the "new and improved" is a fragmented, frustrating mess that emphasizes graphics
over ease of use
Ad critic Bob Garfield's column has been separated from the main magazine content and shifted to a spin-off site called AdReview.com.
Garfield probably doesn't have reason to search his own archives because if he did, he might be critical of the fact that they somehow got lost in the move
The old AdAge.com site had a straightforward list of Garfield archives dating back to 1995. Only a dozen or so recent ones can be unearthed on the new site.
And the dysfunctional search engine isn't good for anything but challenging
Perhaps AdReview's design is an attempt to reflect many of the spots it features--all
style, no substance.
The Client: Loews Cineplex Theaters in the US.
The Pitch: Open to all moviegoers.
The Brief: Create a short film/commercial that communicates the following:
Turn Off Cell Phones & Pagers
Visit the Concession Stand
Deposit Litter in Trash
The Media: The winning spot would play before the start of every movie.
Eight really good spots by wannabe Spielbergs.
The votes are in - in the UK, the ten most irritating ads have been "chosen" by the consumers who watch them.
Apparently, no one can bear the annoying "go on, go on, go on" Mrs Doyle from the Inland revenue tax ads, but wish she would just go away go away go away...
Two in five people questioned in the Adwatch poll, conducted for Marketing magazine, said they could not bear the advert.
(read more for top ten list and add yours)
Dear Ad Agencies, and whomever this may concern:
We see shampoo commercials featuring women washing their hair in the shower. Prell, Pert Plus, and Herbal Essences commercials feature women washing their hair in the shower.
Now, let's look at your typical face wash commercial. Women with her hair tied back, splashes some water on her face, at the sink. Then she lathers up with a face wash, and then splashes water on her face to rinse it.
So the question is: Why don't we see women washing their face in the shower in face wash ads?
Short note for frequent visitors, your humble (and ill, so therefore not logged on 24/7 like normal) hostess is getting way too much SPAM lately.
Seems a spambot came by and picked up all available adresses on the site and sold it off to others. Due to the avalanche of identical spams sent to important adresses such as webmaster-at-commercial-archive, webmaster-at-ad-rag.com, images-at-ad-rag.com, info-at-ad-rag.com, Adgrunts-at-ad-rag.com (the news-report list) and even must-exist adresses such as "hostmaster" and "postmaster" on several of my domains, I have had to shut these adresses down.
Now, if you wish to contact us here, submit news via the the big submit news button in the top menubar on the far right. If you wish to email images for Badland - send them to hostmaster (I'll leave you to guess which domain.. You are smarter than a bot right.)
Also, the mail all authors at once list, is now at adgrunt. No S. Cool?
I reccomend all of you who share the same problem to sign up with http://spamcop.net/ and to systematically kill each spam that arrives in your inbox - what I normally do. Don't let these fucks get away with it.
their blacklist is a godsend and worth supporting. watch out for the Koreans. woop.
Interesting to note is the large Multinationals march across the world and the advantages they might have in different markets. Did you know that Coca-Cola corporation, Crafts Food, Nestle, Unilever and other like them don't pay taxes in Denmark - despite flogging quite a lot of products in .dk?
You know them little old ladies from Hastings that complain about any ad? We think we have found proof they exist within the hallways of agencies as well! In Canada - it's Geoffrey Roche!
"Rogers Publishing Ltd. has fired the publisher of Marketing Magazine, just a few days after the trade publication ran a sexually suggestive ad touting its annual industry awards show" hollers headlines in Canadas tradepress. Geoffrey Roche calls the ad "highly irresponsible".
The ad was created by taxi in Toronto - and their creative Director Paul Lavoie is also chairman of this years awards show the ad is advertising... The ad features an image of a woman lying in bed, bored , with the shape of a mans head discreetly siloutted by the sheet between her legs. (One can only guess whats going on. ;-)) The sideline (headline small) reads: "Merit". The tagline; "Really tough judging. The 2002 Marketing Awards."
Tony Kaye has already taken the spot "stand up comedian". He's currently touring New York dressing up as Bin Ladin according to the Guardian. Many hope the FBI or CIA will mistake him for the real thing. Others laugh with him. We think.
The PETA did it again, as Grant our caffinated adlistfriend points out, when they ran and ad with the headline: "Would you give
your right arm to know why sharks attack? Could it be revenge? Go Vegetarian, PETA.". It's not the jr-forever copywriter style headline that is turning heads - it's their usual tasteless timing......
The other day I was just considering what kind of ads are really the best ads for my clients.
Is it the main-stream with no creativity or is creativity in advertising really that important and not just a product of my ego? I found out one thing: Being a client of any agency is the same as buying an older car.
Just posted on adlist a little rant. See on other mailing-lists photographers are in deep discussion on a similar topic to our 'working for crumbs' and 'paying for a casting session' threads. This thread is about a Red Bull photo competition. Since one is not allowed to quote or repost from that list, I'll pull the story in short strokes.'
Red Bull sent out invitation letters scouting sports photographers. After submitting your portfolio to Red Bull, you could be one of the four lucky winners to go an all expenses paid shoot out in Cornwall (Gah, what a crap location! Try the alps or somethin'!).
Red Bull would supply a bunch of famous athletes to be shot. (sounding nasty yet? Tehehehe).
O&M's God Campaign
A recent newspaper columnist reports that O&M Singapore
has done a campaign to increase awareness about God..............
A few questions for God:
1. Why did you not invite other agencies to pitch for your account?
2. Did you do this ad blitz because you saw a threat from the competition, Satan?
3. There are no contact numbers in the ads, how do I get in touch with you? Via knee mail?
4. What is the size of the account?
5. Did the ads work? How many atheists now believe in your existence?
But I nit-pick dear Lord. Forgive me.
Bottomline is your ads are brilliant, cutting-edge stuff, and deserve to win at the One Show, D&AD, CA, Cannes and Clio.
New spots in the outstanding "This Is SportsCenter" campaign are making their debut on your computer rather than your tv set.
Where can I find these nuggets of advertising brilliance, you say?
Ahhh, yes. Follow me young grasshoppers....
According to ESPN.com, they will debut a new spot every Friday during June. They can be viewed with RealPlayer or Quicktime, and modified to suit the speed of your internet connection.
The entire archive of spots is available if you join ESPN Insider -- $39.95/year or $4.95/month, with a free 30 day trial.
After milking the bottle concept for 20 years, Absolut and their creative evangelists, TBWA Chiat/Day, have opted to "reveal another piece of [the vodka's] personality." In effect, Absolut is going to resort to what all the other "luxury" vodkas (not to mention scotches, wines and beers) have been flogging since the beginning of time, i.e. composing hymns in honor of the quality of their craftsmanship, the richness of their wheat and the purity of their water, etc.
Rejoice o citizens of the world. The brilliant, caring folks at P&G have figured out how to make even the cutest Asian teenager look like Michael Jackson. Read on and rejoice.
P&G Thailand taps Saatchi to launch skin whitening line
Simon Clemmow, chief executive and Johnny Hornby, managing director , left TBWA London to head up their own shop.
TBWA does Labours advertising, and this comes just weeks before the general election. Will the agency without it's heads manage to produce any ads? Can the creatives do their job regardless of who steers the ship? And will the upstart be any good? Perhaps Labour won't win this year?
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- אני רוצה ששמי יהיה על בקבוק
3 hours 12 min ago
- Name Asaad
3 hours 15 min ago
- What, no pitchforks and
17 hours 30 min ago
- Worth it for your dream
17 hours 31 min ago
- I could care less about the
18 hours 33 min ago
- Okay, it may be hokey in some
1 day 7 hours ago
- What is the name of the song
4 days 5 hours ago
- With this card, they're
4 days 9 hours ago
- Haha as well as "Why is it?"
4 days 17 hours ago
- This was all so much better
4 days 21 hours ago