adrants

 

Opinion editorials on advertising and business

 

Open Letter To Brands - about consumers (aka "Gamergate")

Over at The Week a their correspondent Ryan Cooper, who has written for Washington Monthly, The New Republic, and the Washington Post but as far as I know not worked in advertising or PR, has some advice for brands (or #brands ) abo

Adland: 
 

Twitter powers activist journalists, if they can't find a story they'll make one.

Twitter brought on revolutions, they said, and I'm inclined to agree, but not in the way you think.

Adland: 
 

In Defence of Digital

Going ‘undigital’ sucks. It leaves you disconnected from the people you love and from innovative services that – while may not revolutionise your life on a daily basis – make things consistently better, adding convenience and facilitating fun.

Adland: 
 

"Nice ad you got. Be a shame if no one saw it."

Last month, after six months of hard work and multiple presentations with the client, and endless production and post-production nightmares, our "film," went live on youtube and racked up eight million views in a week. The following week added an extra million.

Adland: 
 

Dove #SpeakBeautiful is the ugliest form of patronising femvertising

I recently read an article that talked about how feminists should embrace the fact that brands are co-opting it in order to, well, sell stuff.

And broadly I agreed.

Adland: 
 

Gawker (et al) Are Not Your Friends

When was the last time Gawker media did anything nice for you?

Adland: 
 

Gawker issues defense of trolling Coke, misses irony

In case you didn't hear, Gawker trapped Coca-Cola into tweeting phrases from Mein Kampf. to culture jam Coke's #makeithappy campaign. Because god forbid Twitter show any signs of happiness at this point.

Adland: 
 

Advertisers premature release of super bowl commercials leave viewers unsatisfied

Sadly, what has gotten more common over the years has now reached epic proportions. Super Bowl ads from marketers including Carl's Jr, Lexus, and Toyota have already been released or previewed, and the super bowl surprise will already feel like a rerun before it even began.

Adland: 
 

Can #Gamergate be rebranded? Should it be? Interview with Nick Robalik

It's difficult to keep up with gamergate, but the David Pakman show works hard at it.

Adland: 
 

#Gamergate moral panic resembles the 90s, which directly affects women's career choices

By now, if you haven't been living off-grid, you've heard of Gamergate.

Adland: 

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