adrants

 
 

Women in advertising, are we still the wife Ogilvy spoke of?

It's been a whirlwind week already for a lot of women, especially if they happen to be a tad geeky. First, Urban Scientist DNLee was called an "urban whore" when she had the gall to turn down unpaid writing work.

Adland: 
 

It's a long way to the top if you wanna rock n roll

The London School Of Economics published a recent study saying that somehow all the revenues from live performances and merchandise have offset revenue lost from music piracy. If that's really the case, then touring bands must all be raking it in, right? For a scant few, perhaps. But let's look at a few and see if reality holds up.

Adland: 
 

BitTorrent now running outdoor ads

Yup you read right. BitTorrent, is now running ads. I guess to help keep perpetuating their sharing-is-caring narrative.

Gizmodo reported that initially the boards were up without any kind of logo or scratch out or word replacement. Then they were swapped out for the ones you see above. Because apparently 'teaser campaigns,' are a big deal.

Adland: 
 

Pax Dickinson turns internet-mob into his own PR channel.

In the wake of the really ill-conceived Titstare app presentation at Techcrunch, which in my humble opinion sullied Techcrunch's brand more than anything else, emotions were running high in the small twittersphere-bubble that is made up of prominent bloggers, journalists and high-profile women in tech. In a bubble like this it was only a matter of time before somebody was going to get hurt.

Adland: 
 

CrowdFlower class action lawsuit could change all crowd sourcing in the future

Are you entering the job market now? Good luck kid.

Adland: 
 

Social Medias noise to signal ratio collapses as White House tweets hump day jokes.

President Obama's team may have won the coveted titanium lion for their great social media push back in Cannes 2009, but now in 2013 and on a second term, the novelty is wearing off.

The unwritten rule of a successful social media (read: twitter) account is to be a little humorous, personable, funny and ... transparent. (Hi NSA! *waves at satellite*) But then there's also the unwritten rule to hush up when a tragedy, mass shooting, war or natural disaster happens - unless you're reporting on the events. Everyone wise knows to stick with communicating what their brand should communicate, in the tone that their brand communicates with at all times. This morning whomever runs the WhiteHouse twitter account forgot that rule, and might have thought they were a Geico ad. You see, the presidents official account can make jokes but Rodeo clowns can not joke about the president.

Adland: 
 

Why you still need to sing for your supper.

L.A. experimental rock band Marriages are in a bind. It seems their place was flooded and what wasn't lost to the flood was robbed by suspected gang members. So they've taken to crowd funding to try help cover the cost of their legal dispute with their landlord and help with their move.

This is sad for a few reasons.

Adland: 
 

ECD of Firstborn schools the juniors of the world.

In a pointed post via medium, Firstborn ECD, David Snyder has written an extremely insightful post entitled "Dear Jr Creative…Earn Your Place. You’ll Be Better For It."

Snyder points out in no uncertain terms that a lot of juniors aren't willing to happily put in the grunt work to succeed. They're looking for a short cut despite being completely oblivious to business realities.

This is my favorite passage from the post:

Adland: 
 

Does PR need more men? No, clients need more balls.

Havas north America says the PR industry is "too feminized", and there's quite the reaction over at the Drum.

First, lets look at what Marian Salzman said, in context.. Read the whole piece before you hit the symbolic 'male' paragraph.

Adland: 
 

Rolling Stone proves Adland's social media theory.

By now most of you have heard Rolling Stone magazine generated controversy by featuring bombing suspect Dzhokhar Tsarnaev on the cover of its magazine as some tasty link bait. They then hid behind journalistic integrity like the cowards they are, not seeing the irony in link bait as being anything but journalistic integrity.

Regular people (you know: the consumer, the intended target, the potential readers of Rolling Stone, etc.) reacted with outrage on social media, and even created a Facebook Page to boycott them.

Now, I know, I know. I can hear you saying already: these boycotts never go anywhere. Right?

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