adrants

 
 

Why you still need to sing for your supper.

L.A. experimental rock band Marriages are in a bind. It seems their place was flooded and what wasn't lost to the flood was robbed by suspected gang members. So they've taken to crowd funding to try help cover the cost of their legal dispute with their landlord and help with their move.

This is sad for a few reasons.

Adland: 
 

ECD of Firstborn schools the juniors of the world.

In a pointed post via medium, Firstborn ECD, David Snyder has written an extremely insightful post entitled "Dear Jr Creative…Earn Your Place. You’ll Be Better For It."

Snyder points out in no uncertain terms that a lot of juniors aren't willing to happily put in the grunt work to succeed. They're looking for a short cut despite being completely oblivious to business realities.

This is my favorite passage from the post:

Adland: 
 

Does PR need more men? No, clients need more balls.

Havas north America says the PR industry is "too feminized", and there's quite the reaction over at the Drum.

First, lets look at what Marian Salzman said, in context.. Read the whole piece before you hit the symbolic 'male' paragraph.

Adland: 
 

Rolling Stone proves Adland's social media theory.

By now most of you have heard Rolling Stone magazine generated controversy by featuring bombing suspect Dzhokhar Tsarnaev on the cover of its magazine as some tasty link bait. They then hid behind journalistic integrity like the cowards they are, not seeing the irony in link bait as being anything but journalistic integrity.

Regular people (you know: the consumer, the intended target, the potential readers of Rolling Stone, etc.) reacted with outrage on social media, and even created a Facebook Page to boycott them.

Now, I know, I know. I can hear you saying already: these boycotts never go anywhere. Right?

Adland: 
 

Sharknado and the Social Media Science Fiction

By now you've heard that Sharknado drew 387,000 mentions on social media. Some of them were jokey joke snarks from celebrities and everything. Whoa!

You heard all about it. And saw people talking about it. But you didn't see the movie. Because according to ratings, very few people actually watched.

Adland: 
 

Is Apple's new ad a fail?

Earlier this month, Apple launched a new ad campaign after WWDC, with the first spot called "Our Signature". Every time I see it, I'm annoyed. Annoyed by the pompousness that exudes from it.

In an era of communications where brands are moving to be "less about me" and "more about the customer", this ad feels like it fell out of something from a grayed creative's notebook from 1955. And, at that time, perhaps it would have made more sense. But now, it feels arrogant, off-brand and self-serving.

Adland: 
 

Math Rock: or why Spotify and Pandora are still bad for musicians

A week ago, a freshly liver-transplanted Lou Reed made an appearance at the Cannes Lions International Festival of Creativity. Reed weighed in on the quality of digital music, advertising, and, ahem, sharing :

On Advertising:

Unlike people who download things for free, these days things have changed, the advertising people actually pay you for what you did it's a startling turn of events. And people like the ads now..they like the ads, they like the music. It used to be thought of as selling out...now it's the opposite.

On Spotify:

Adland: 
 

Fiat mocks eco-friendly owners in misguided attempt to woo them

There's some guy you may have heard of called David Ogilvy. He started a shop with the same name. He said this about target audiences: "The consumer is not a moron. She is your wife." In other words: Don't insult your audience's intelligence. Either by talking down to them, or mocking them.

Clearly we have lost our ways. You'd think St. Ogilvy's quote would have been drummed in our heads by now, but I guess not. How else to explain this annoyingly condescending campaign for Fiat?

Adland: 
 

Behind the scenes: fleecing the client for mo' money mo' budget

It's no secret that I despise the "behind the scenes" ads that seem to accompany every ad, from your run of the mill cereal shoot, to your celebrity laden fashion ad, and every single kind of ad in between. I scoffed at the idea of making ad creators as rockstars™ already back in 2001, so this is not a new snark.

Adland: 
 

The cloak of collaboration.

You can find out all the answers to advertising's mysteries by asking questions. Ask the wrong questions though, you'll eventually be labeled a problem child. Despite acting like they have all the answers on a daily basis, no one in advertising really does. And a direct question is often seen as an offensive assault.

Adland: 

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