By now most of you have heard Rolling Stone magazine generated controversy by featuring bombing suspect Dzhokhar Tsarnaev on the cover of its magazine as some tasty link bait. They then hid behind journalistic integrity like the cowards they are, not seeing the irony in link bait as being anything but journalistic integrity.
Regular people (you know: the consumer, the intended target, the potential readers of Rolling Stone, etc.) reacted with outrage on social media, and even created a Facebook Page to boycott them.
Now, I know, I know. I can hear you saying already: these boycotts never go anywhere. Right?