adrants

 

Opinion editorials on advertising and business

 

Facebook: A place for people who don't matter

I bet you thought this would be another one of those "you don't know any of your FB friends IRL" rants.

Nope.

Adland: 
 

Seattle hamburger joint shows Jesus smoking a joint, because marketing.

Seattle burger joint Lunchbox Laboratory saw a huge opportunity in the fact Easter falls on April 20th this year.

Adland: 
 

Music's going out of business and you're to blame.

A few days ago the above tweet from Bette Midler got some attention. She's one more in a series of prominent and once best-selling musicians who are displaying how their royalties have shrunk to laughable rates thanks to music streaming services.

Adland: 
 

We're not paid shills for the music industry. That's the problem.

Let me clarify: We have day jobs in which we are indeed paid shills. We work in advertising. But when it comes to Adland, no one pays us.

Adland: 
Source: <a href="http://en.wikipedia.org/wiki/User:Hydrogen_Iodide"> Hydrogen Iodide </a> Wikimedia Commons
 

L.A. Mayor crowdsources designs for tote bags

In Los Angeles nowhere is decay more evident than in the infrastructure. Constant "carmageddon" construction projects show very little in improvement; they're not meant to. They're only small bandages, a half-assed, albeit costly cosmetic touch-up ignoring a much larger problem.

Adland: 
 

Marijuana Marketing. Or as I call it: Marketing.

In a CNBC article entitled "Companies woo the weed crowd with artful, edgy ads" is trying to make this huge connection between the legalization of marijuana in Washington and Colorado, and a spate of ads featuring stoner humor, and "code words." S

Adland: 
 

Advertising during the Super Bowl is a waste of money

Take this with a grain of salt of course, because the study was done by an in-market research firm who are you know, trying to sell their services, but according to this article on Communicus, Only 1 In 5 Super Bowl Ads Actually Sells Products.

Adland: 
 

Goldieblox: erasing the line between "disruptive" and "douchebaggery"

The dust hadn't settled yet from when Goldieblox declared "you gotta fight for your right to infringe" last week - and now Goldieblox have issued a non-apology for infringing Beastie Boys song.

Adland: 
 

Forget about Beastie Boys. Did GoldieBlox's infringement break Intuit competition rules?

As if GoldieBlox doesn't look bad enough, via its Beastie Boys move, now comes this.

Intuit, a company that makes Quickbooks software for small businesses, has a really cool competition called Small Business Big Game. Basically small businesses around America pitch their product for the chance to win some big media space: Commercial slot during the Super Bowl.

Adland: 
 

Goldieblox : ' Gotta fight, for your right, to infringe'

Really important update:
"A representative for the Beastie Boys explained to Huffpo: "There was no complaint filed, no demand letter (no demand, for that matter) when sued Beastie Boys."
We suspected as much when there was no letter or complaint attached to the preemptive lawsuit filed by Goldieblox that we linked in the article. This has been a lesson in earned media skillfully arranged.
Adland: 

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