adrants

 
 

The Kerry Low Low people are full of clichés.

By now you've seen the Adland Girl video from low cal food people Kerry Low Low. You know, the one that plays like an SNL parody commercial that also feels inspired by Women Laughing Alone With Salad. It's all so very tongue and cheek and har har, I know right? We totally are like that in our ads. And it's coming from a low-cal cheese brand!

Adland: 
 

The real Justin Bieber just stood up.

The other day, Justin Bieber visited the Anne Frank house. This should not be news in and of itself, but here's why it is.
The Anne Frank House posted the above message on thier Facebook Page.

I love this. Absolutely love it. Not because it proves something about Bieber. No, I love it because it proves the people calling themselves Personal Brands™ are extolling the virtues of being shallow and fake.

Once upon a time, before the marketing charlatans* got their buzzword hands on our vernacular, there were well-established words and phrases used to define decent behavior. Words like common sense, civility, etiquette and the like.

Adland: 
 

Buzzfeed, like Google, is the ad agency of the future. But shareability != sales.

Jonah Peretti founder of Buzzfeed has been riding the viral wave ever since his stunt email exchange with Nike in 2001. Buzzfeed is the viral headquarters if you will, where imgur gifs, tumblr jokes and reddit best photo threads are repackaged with smart headlines, cleaned up with snarkier comments and sent out into the world with big yellow "WTF" buttons on them. A machine of memes, with an editorial staff skilled at making them who will sell this ability to the highest bidder, like Virgin Mobile and other brands targeting the younger demographic.

Adland: 
 

"Scam ads" hurt both brands and ad agencies says Wheaton - Exactly.

So Ken Wheaton in Adage concludes that scam ads hurts not only brands, but also agencies in this day and age. Yes, indeed!

Adland: 
 

Can privacy keep up with technology?

In 2003, California passed SB 27, or the "Shine the Light Law." Basically it required companies doing business with Californians to disclose all sales of private information to third parties, like telemarketers, spammers, junk mail and more.

And then came google and Facebook. And the third party apps demanding information about us. Information the companies are more than happy to sell. In less than a decade (Hell, in less than half a decade) the "Shine the Light Law" became outdated.

Adland: 
 

Coca-Cola drinks the social media Kool-Aid

Is it that we just can't admit that social media is not a money maker? Do we not want to face up to reality that social media is increasingly becoming a very expensive way of generating PR that cannot be measured? Isn't it time to just come out and say that brands are being coerced into spending a lot of money to give away free shit (merch, ringtones, screen savers, t-shirts, trips to vegas, cars, etc) because a bunch of social media people with impressive sounding titles have pre-determined incorrectly that the mantra of society is "What's in it for me?"

One would think. And yet. Here's Coke.

Adland: 
 

Google glass privacy issues make them look like peeping toms

StopTheCyborgs wants to stop the Google Glass, as the opposition against walking around with "Google's outer brain strapped to our faces" grows. The stopthecyborgs site is taking this very seriously;

These concerns go beyond privacy. There are serious consequences for human society. There will no longer be any distinction between the ‘digital world’ and the ‘real world’. People will make decisions and interact with other humans in the real world in a way which increasingly depends on information that Google Glass tells them.

Adland: 
 

3 reasons why Buzzfeed is poisoning the well.

At the risk of going against the hive mind, Buzzfeed is the biggest ad platform masquerading as social content to hit the internet since Facebook.

Let me explain it another way: Buzzfeed is a scam. And advertisers and clients hellbent on becoming the most social brand ever are all too eager to buy into the bullshit. I use that choice word, because if you work in advertising and you spent five minutes thinking about it, then there is no other way to describe it.

1. "Carbon copy content."

Adland: 
 

Go Green Screen to support VFX artists.

Thank you @VFXrex for your astute image observation earlier on twitter..

In case you're scratching your head about those green twitter and facebook avatars popping up, allow me to illuminate.

Adland: 
 

Google passes the buck - seeks to "cut funding" to pirate sites via Mastercard, Visa etc

Google is doing an elaborate bit of hand waving around those pesky pirate sites, by looking into cutting their funding says the Telegraph. Visa, Mastercard and PayPal have famously shut off funding to Wikileaks back in 2011, so Google reckons why not have them cut off funding to those pirate sites too. But here's the thing, Google doesn't pay out their adsense dosh via Visa or Mastercard, they pay you by check or bank deposit.

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