A few days ago the above tweet from Bette Midler got some attention. She's one more in a series of prominent and once best-selling musicians who are displaying how their royalties have shrunk to laughable rates thanks to music streaming services.
In Los Angeles nowhere is decay more evident than in the infrastructure. Constant "carmageddon" construction projects show very little in improvement; they're not meant to. They're only small bandages, a half-assed, albeit costly cosmetic touch-up ignoring a much larger problem.
As if GoldieBlox doesn't look bad enough, via its Beastie Boys move, now comes this.
Intuit, a company that makes Quickbooks software for small businesses, has a really cool competition called Small Business Big Game. Basically small businesses around America pitch their product for the chance to win some big media space: Commercial slot during the Super Bowl.
Really important update:
"A representative for the Beastie Boys explained to Huffpo: "There was no complaint filed, no demand letter (no demand, for that matter) when sued Beastie Boys."
We suspected as much when there was no letter or complaint attached to the preemptive lawsuit filed by Goldieblox that we linked in the article. This has been a lesson in earned media skillfully arranged.