adrants

 

Opinion editorials on advertising and business

 

Advertising during the Super Bowl is a waste of money

Take this with a grain of salt of course, because the study was done by an in-market research firm who are you know, trying to sell their services, but according to this article on Communicus, Only 1 In 5 Super Bowl Ads Actually Sells Products.

Adland: 
 

Goldieblox: erasing the line between "disruptive" and "douchebaggery"

The dust hadn't settled yet from when Goldieblox declared "you gotta fight for your right to infringe" last week - and now Goldieblox have issued a non-apology for infringing Beastie Boys song.

Adland: 
 

Forget about Beastie Boys. Did GoldieBlox's infringement break Intuit competition rules?

As if GoldieBlox doesn't look bad enough, via its Beastie Boys move, now comes this.

Intuit, a company that makes Quickbooks software for small businesses, has a really cool competition called Small Business Big Game. Basically small businesses around America pitch their product for the chance to win some big media space: Commercial slot during the Super Bowl.

Adland: 
 

Goldieblox : ' Gotta fight, for your right, to infringe'

Really important update:
"A representative for the Beastie Boys explained to Huffpo: "There was no complaint filed, no demand letter (no demand, for that matter) when sued Beastie Boys."
We suspected as much when there was no letter or complaint attached to the preemptive lawsuit filed by Goldieblox that we linked in the article. This has been a lesson in earned media skillfully arranged.
Adland: 
 

Ten tips for a better work environment in advertising.

Gotcha.

It’s not one of those listcicle articles. I’m fed up with this kind of wisdom-on-a–paper-napkin crap. You kids need real sustenance, not advertising applesauce. You're gonna chew, and you're gonna like it.

If I had a nickel for every article with titles like the one above that I've seen posted recently by friends and strangers alike on various social media channels, I'd have enough to make up for the raises I didn't get in my past jobs.

Adland: 
 

Toys R Us give underprivileged kids free toys, concern trolls wish they hadn't.

Look at the girl top left. Look at her face. She loves this hug. She loves whatever toy that is. Do you want to deny her a great big fluffy hug cuddle? Really? No, you wouldn't.

Adland: 
 

Dont be a workwanker

If you or someone you know is a work wanker, there is no hope for you. Luckily there is a site called Workwankers in which you or someone you know can now be called out with humor and killer illustration style. Funny stuff.

The wankers in question range from pervy men, to dinosaur ECD's to the obligatory person with accent, to constant name droppers. In other words, everyone who works in advertising.

Adland: 
 

When national chains rip off independent artists - copyright applies to visual arts too.

In How a company gets away with stealing independent designers work over at FastCo we learn about the most recent ripoff sold by Cody Foster and Co.

Adland: 
Badland: 
 

Women in advertising, are we still the wife Ogilvy spoke of?

It's been a whirlwind week already for a lot of women, especially if they happen to be a tad geeky.

Adland: 
 

It's a long way to the top if you wanna rock n roll

The London School Of Economics published a recent study saying that somehow all the revenues from live performances and merchandise have offset revenue lost from music piracy. If that's really the case, then touring bands must all be raking it in, right? For a scant few, perhaps. But let's look at a few and see if reality holds up.

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