adrants

 
 

Is Apple's new ad a fail?

Earlier this month, Apple launched a new ad campaign after WWDC, with the first spot called "Our Signature". Every time I see it, I'm annoyed. Annoyed by the pompousness that exudes from it.

In an era of communications where brands are moving to be "less about me" and "more about the customer", this ad feels like it fell out of something from a grayed creative's notebook from 1955. And, at that time, perhaps it would have made more sense. But now, it feels arrogant, off-brand and self-serving.

Adland: 
 

Math Rock: or why Spotify and Pandora are still bad for musicians

A week ago, a freshly liver-transplanted Lou Reed made an appearance at the Cannes Lions International Festival of Creativity. Reed weighed in on the quality of digital music, advertising, and, ahem, sharing :

On Advertising:

Unlike people who download things for free, these days things have changed, the advertising people actually pay you for what you did it's a startling turn of events. And people like the ads now..they like the ads, they like the music. It used to be thought of as selling out...now it's the opposite.

On Spotify:

Adland: 
 

Fiat mocks eco-friendly owners in misguided attempt to woo them

There's some guy you may have heard of called David Ogilvy. He started a shop with the same name. He said this about target audiences: "The consumer is not a moron. She is your wife." In other words: Don't insult your audience's intelligence. Either by talking down to them, or mocking them.

Clearly we have lost our ways. You'd think St. Ogilvy's quote would have been drummed in our heads by now, but I guess not. How else to explain this annoyingly condescending campaign for Fiat?

Adland: 
 

Behind the scenes: fleecing the client for mo' money mo' budget

It's no secret that I despise the "behind the scenes" ads that seem to accompany every ad, from your run of the mill cereal shoot, to your celebrity laden fashion ad, and every single kind of ad in between. I scoffed at the idea of making ad creators as rockstars™ already back in 2001, so this is not a new snark.

Adland: 
 

The cloak of collaboration.

You can find out all the answers to advertising's mysteries by asking questions. Ask the wrong questions though, you'll eventually be labeled a problem child. Despite acting like they have all the answers on a daily basis, no one in advertising really does. And a direct question is often seen as an offensive assault.

Adland: 
 

Ad Age lists women to watch by pants worn, kids made & world travels. In 2013.

Look. I appreciate when women good at their jobs get the kudos they deserve, and I know there's a lot of people out there who should be getting more kudos and high-fives than they do. Congrats Anna Banks, at Organic, good on ya Sally Grimes at Hillshire, way to go Leeann Leahy at VIA, well done to the rest of you ladies as well.

Adland: 
 

Sorry.

Today I read two interesting posts. One in which I was mentioned. Whee hee.
I'll save that for last though.

The first post over on Taki's Magazine comes from Vice Co-Founder Gavin McInnes, called The 10 Most Horribly Racist Ads that Aren't Remotely Racist.?

On the list of course is the The Tyler The Creator Mountain Dew ad.

Adland: 
 

Kickstarter: The great con.

I get it. Borrowed interest is everywhere. You can't escape it. The idea that somehow a Celebrity™ lends credence to your brand--whatever your brand might be--has taken hold. For good or for bad.

Adland: 
 

"My dad never drove a Hyundai. Thanks to you, neither will I."

Hey, people in Adland. You. You there. You know when things get out of hand and an ad rolls into serious bad taste territory, don't you? Don't you? Like this recent Badlander Suicide by car: now clean emissions Hyundai join Citroën & Audi. Well, you know, and you would never, right? Liar.

Adland: 
 

The Jackson 5 Cereal Conspiracy

Oh sure, you think that headline's nothing more than link bait. Fine. You believe what you want to believe. But I have proof. The Jackson 5 were totally in on the world's biggest cereal conspiracy. This, ladies and gentlemen, is the Zapruder Film of advertising.

First let's start with this spot for Sugar Crisp.

Adland: 

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