adrants

 
 

Five months and what have they got? SAG strike continues.......

The Actors strike in the USA has halted productions, left actors carrying boards instead of reading them before a job, forced talent agencies to close down, and even tragically caused a death as 38-year-old actor William Ray Embry died after collapsing on a picket line in Hollywood whilst protesting against a non-union shoot for a Sony PlayStation commercial. Where is all this going and will it ever end?

Adland: 
 

Big vs. Small

This is the simplistic theory of an industry that lives and thrives on simplification (of products, of brands): if your agency is small you are creative, your ideas sparkle like diamonds, you are so hot it hurts.

If your agency is gargantuan, you are a slovenly dinosaur, Godzilla Incorporated, a coldbed of creativity, so entangled in red tape that it would make any bondage fan faint with arousal.

Adland: 
 

This Dollar is Golden

The U.S. mint recently launched a national ad campaign to announce the production of the Golden Dollar coin. Featuring a modernized George Washington as the spokesperson, the U.S. mint's ad campaign relies on the good looks of the founding father to promote the new addition to the nation's money supply.

Adland: 
 

Paul and Linus at Fallon do a Mahir.

Sometime last week the Currylink started making it's rounds. It was a link to rubberburner.com that made a few people laugh and pass it on. When I saw the Swedish idiom in literal translation "do you think I am out bicycling" I got curious and did a Whois lookup to find out who made this.

Adland: 
 

'How was Cannes?' - Dabitch reports from the south of France

In the middle of June ad people gather in Cannes from all over the planet. They go to see ads from all over the world, poster, print, TV and new media, all day every day of the week. They go to party all night every night of the week. They go to spend heavily from their expense accounts while networking.

Adland: 
 

If you can't do - then teach.

Apparently, there's soon a general election in the U.K., but the TBWA-breakaway that we spoke about here earlier are far too busy setting up their own agency.

Adland: 
 

You don't kill the funny - an editorial sandwich with heavy rant sauce.

ADLAND EXCLUSIVE ADRANT: Hardee's Tries on Gorgeous New Set of Cliff Freeman Ruby Slippers. Clicks Heels Two Times. Shoots Self in Foot.
____________________

Once again, the corporate chowderheads at Hardee's prove themselves a few fries short of a Happy Meal. Refusing to believe that you can't please all of the people all of the time, did these nincompoops really go so far as take Cliff Freeman and Partners' spiffy first spot for their new campaign and leech out its most important flavor?

Adland: 
 

Pigeon Holed - which type of creative are you?


'Pigeon-Holed.'


Creatives in advertising agencies fall into 7 categories. We know who you are. Do you?

  • 1) The Resigned Creative.
  • You have worked in the same agency for 8 years. You remember the good old days, when clients actually bought your work. You occasionally get to produce a campaign of in-store shelf wobblers for dishwasher detergent. You have work in your book for a beer campaign from 4 and a half years ago that won you a pewter tankard award from Brewer's Monthly magazine. You sweat cynicism. You wear permanent 'shit happens' sucked-in lips. Your eyes are glazed over due to excessive confidence-crises.

    Adland: 
     

    CLICK CLICK YOU'RE DEAD

    CLICK, CLICK, YOU'RE DEAD.

    By Chris Worth, October 1998

    a sequel to this can be found at chris' red pump

    Why advertising agencies are doomed . . .and why their brands need not be

    Version 1.0 This essay may be freely distributed if you quote the source

    Our advertising agencies are dead. Gone. Finished.

    Adland: 
     

    The A B C's of advertising rules.

    Pardon me while I adrant, like I do.

    The A B C's of advertising rules.

    A)

    Adland: 

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