The other day, Justin Bieber visited the Anne Frank house. This should not be news in and of itself, but here's why it is.
The Anne Frank House posted the above message, quoting Justin's "Belieber" comment, on their Facebook Page.
I love this. Absolutely love it. Not because it proves something about Bieber. No, I love it because it proves the people calling themselves Personal Brands™ are extolling the virtues of being shallow and fake.
Once upon a time, before the marketing charlatans* got their buzzword hands on our vernacular, there were well-established words and phrases used to define decent behavior. Words like common sense, civility, etiquette and the like.