Opinion editorials on advertising and business


When your boat is sinking, hire a celebrity for a Super Bowl spot

So now the news is out that Amy Poehler will do a Super Bowl spot for Best Buy.

Poehler, seen above and strangely without Tina Fey, is described as having the kind of frank humor that will get people queuing up for Best Buy's electronic goods.

According to online and global e-commerce President Scott Durchslag:

"Because of the complexity of technology today, folks have lots of questions. Amy is this comedic everyperson who can make things simple. And Best Buy is trying to accomplish the same thing — making technology simple."


Advertising at the stage of Relational Aesthetics

How Relational Aesthetics, a concept issued from Contemporary Art, can open up a new way of thinking Advertising.

Years after my Art studies, I saw one of my former university lecturers again. She told me she had followed my first steps into the Art world, and didn't understand how I got "lost" into the Adland.
I explained to her that on many levels, mechanisms at work in both fields are the same. That's why I never felt lost at all.
In fact I believe that the mutations that happened in the Art world during the last few decades can help to better understand those that brands have to face today.


Indie rock novelist sums up advertising stupidity

Kidsleepy is a music geek, especially when it comes to the best thing to come out of Dayton since the Wright Brothers: Guided By Voices.


Netflix will soon share your viewing info on Facebook

Anyone remember The National Do Not Call Registry? It was this government sponsored act passed in 2003 to limit the number of telemarketers calls, if not stop them outright. because we were tired of being hustled and hassled by advertising.

Fast forward to today, and now, a decade later, Congress passes a "social sharing bill."

As the Guardian points out, "Though they can't seem to do anything about the looming financial crisis, Congress has passed a bill that will make it easier for a company like Netflix or Hulu to share your rental data with Facebook."


The light that went out on Google

Adland purposefully shied away from yesterday's tragic events, believing quite correctly it was wise for an ad based site to stay the hell out of commenting on something of this level lest we look stupid, biased, opportunistic, or worse-- like we left our twitter feed in the hands of an emotional but not objective or rational intern or social media tinkerbell who, caught up in the furor and frenzy of wanting to be first with a brilliant link or pithy turn of phrase to be retweeted endlessly, can only utter the same sheep bleats as anyone else in this situation: "we need more gun control," "our hearts go out to the victims." In short, though we care mightily and deeply about the issues at hand, and emotions have run high and hard around the office


Gone Before You Know It: Advertising In The Ephemeral Culture.

Last week’s news that Absolut is shifting its business away from TBWA to Sid Lee, and Honda putting its business up for review after a quarter century partnership with RPA has got me thinking a lot about the nature of the ad business today. Advertising does not exist in a vacuum. It is influenced by pop culture, influenced by the times.

@Broniewyn via twitter

Fess up, Ikea Monkey.

This is written in part for the ones new to advertising who didn’t experience the dawning of a cliché called Putting A Monkey Or Other Such Primate In An Ad. This is also written in part as a way to explore the idea that even at the risk of being labeled a cynic, questioning what is brought forth as the truth, even if there aren't ready answers available, is good exercise.

I’m not sure when it started. Maybe in 1971? But I’m not positive. You see, there have been Many of them. In fact a search of the word “Chimpanzee,” on adland brings up two pages worth.
“Gorilla,” brings up six pages worth of ads. And “Monkeys?” Nine pages worth.


The audience is waiting. Right?

In my last post, I got into the explosion in opportunities for brands to express themselves, and the very tip of the iceberg as pertains to the challenge that this situation presents agencies with.

This time around, I want to get into the more important part of this equation. The only people that matter are the people our clients want to receive their message. The audience. They are known as the target. Customers. But they are an audience. Once, there was an illusion that they were captive. They never were, but let’s pretend they really were raptly and exclusively glued to their radios while a sponsored show aired for the entire nation at one time.


#Copywriterwisdom shared on a friday evening

Copywriting. Everyone thinks they can do it, from the client to your mom. The difference is, of course, that they don't have time to write. But they could. And they have lots of opinions on how to make you a better writer. So does David Ogilvy. He'll tell you that the consumer is your wife. That five times as many people read the headline as read the body copy. That the word "free" is good, and so is "new". It's time for some new #copywriterwisdom. And much like when Art Director Wisdom happened, twitter is key.


Realtime marketing? What you know about your customers should lead to creating stuff, not ads

Real Time Marketing is here - and advertising needs to adapt says Tribal DDB’s Paul Gunning in an article over at FastCoCreate and the wisdom in it sounds a lot like If you work in advertising but all you're doing is advertising, you're doing it wrong by Tim Geohagen here on adland last year.

Paul bemoans the lack of flexibility at agencies, the rigid system that hinders ideas to appear where they can be useful.