So now the news is out that Amy Poehler will do a Super Bowl spot for Best Buy.
Poehler, seen above and strangely without Tina Fey, is described as having the kind of frank humor that will get people queuing up for Best Buy's electronic goods.
According to online and global e-commerce President Scott Durchslag:
"Because of the complexity of technology today, folks have lots of questions. Amy is this comedic everyperson who can make things simple. And Best Buy is trying to accomplish the same thing — making technology simple."