Opinion editorials on advertising and business

@Broniewyn via twitter

Fess up, Ikea Monkey.

This is written in part for the ones new to advertising who didn’t experience the dawning of a cliché called Putting A Monkey Or Other Such Primate In An Ad. This is also written in part as a way to explore the idea that even at the risk of being labeled a cynic, questioning what is brought forth as the truth, even if there aren't ready answers available, is good exercise.

I’m not sure when it started. Maybe in 1971? But I’m not positive. You see, there have been Many of them. In fact a search of the word “Chimpanzee,” on adland brings up two pages worth.
“Gorilla,” brings up six pages worth of ads. And “Monkeys?” Nine pages worth.


The audience is waiting. Right?

In my last post, I got into the explosion in opportunities for brands to express themselves, and the very tip of the iceberg as pertains to the challenge that this situation presents agencies with.

This time around, I want to get into the more important part of this equation. The only people that matter are the people our clients want to receive their message. The audience. They are known as the target. Customers. But they are an audience. Once, there was an illusion that they were captive. They never were, but let’s pretend they really were raptly and exclusively glued to their radios while a sponsored show aired for the entire nation at one time.


#Copywriterwisdom shared on a friday evening

Copywriting. Everyone thinks they can do it, from the client to your mom. The difference is, of course, that they don't have time to write. But they could. And they have lots of opinions on how to make you a better writer. So does David Ogilvy. He'll tell you that the consumer is your wife. That five times as many people read the headline as read the body copy. That the word "free" is good, and so is "new". It's time for some new #copywriterwisdom. And much like when Art Director Wisdom happened, twitter is key.


Realtime marketing? What you know about your customers should lead to creating stuff, not ads

Real Time Marketing is here - and advertising needs to adapt says Tribal DDB’s Paul Gunning in an article over at FastCoCreate and the wisdom in it sounds a lot like If you work in advertising but all you're doing is advertising, you're doing it wrong by Tim Geohagen here on adland last year.

Paul bemoans the lack of flexibility at agencies, the rigid system that hinders ideas to appear where they can be useful.


What Elvis can teach junior creatives

See that photo above? That was Elvis in his prime. During the Jailhouse Rock years. That photo above is also the definition of foreshadowing: A performer who performs in a prison.

See, Elvis Presley is more famous for dying on the toilet than his beginnings as one of the inventors of a country/rock-a-billy/RnB/gospel hybrid called rock n’ roll.


The Thanksgiver

You know the drill. It's often a tv spot, or as they say these days because tv is so passé, "a film." But there's also the more quick and dirty website version of the same idea, just embedded in a stand alone site instead of on Youtube.

If it's a website though, it must be a mysterious website. One must ask "from what teenaged bedroom where did this thing come from?" At least for the first two minutes. And then you realize it's too overproduced to be anything other than the usual stuff from an ad agency with too much time on its hands and a yearning to get on FWA.


You can't do that on Television, er, Youtube.

If you're an Apple geek, today's possibly fun speculative news that Apple is ramping up production on the Apple 5S as well as maybe, hopefully, a new Apple TV device, is just as quickly offset by the news that Google-owned Youtube is cutting funding for its Premium Channels service.


Veterans Day in Adland

While the mind can still conjure up the news reel glory days of American Veterans returning home from World War Two it was never quite the warm welcome we imagine.

Veterans have it hard. We ask them to defend our country, intervene in far off places, and then mostly write them off when they return. It's sometimes the most thankless necessary patriotic duty one can imagine. And yet.


Michael Moore cock punchin' for Obama

Michael Moore and are no doubt aware that International Election Monitors are going to observe this years' election, as has been the case since 2002. Still that doesn't stop the Upper East Side propagandist from exploiting The Greatest Generation to try and gin up some good old fashioned scare tactics anyway.


Publishers, Weakly: What The Penguin/Random House Merger Really Means

When I saw the word “synergies” applied to the proposed merger of publishing giants Penguin and Random House, I laughed out loud. “Synergies” is Wall Street-speak for “Let’s merge two failing companies, fire half the employees, run the resulting business more cheaply, suck out all the money we can as quickly as we can, and then leave the wounded, gasping beast that is the resulting company to die a miserable, public death.”

Which is exactly why “synergies” best describes the merger of two of the biggest names in the publishing industry, which is wringing its hands over the immediate consequences of this deal, which really represents one more death rattle of the once thriving book publishing trade.

Here’s what happens now: lots of editorial, marketing, and other jobs will vanish. Agents will have fewer places to sell books. Fewer books will be published. Authors will get even less money (if that’s even possible, since some publishers are paying zero advances whenever they can get away with it). And the pontificators will pontificate on what it all means to society (not much, since most of society has already given up on reading books).