adrants

 
 

Following the Money: Ad agencies/Brands links to piracy.

Over at the excellent Music Tech Policy, comes this article.

It starts with the above diagram from a post at a blog called Advertising Perspectives purporting to show off the potential happy fun time win win situation agencies have thanks to the likes of Ad Exchanges.

See, the original steps of web advertising are clunky and the need for a more efficient ship was a primary goal. Hence the birth of the more streamlined and highly efficient Ad Exchanges.

Adland: 
 

Can women be in ads without someone yelling foul?

The Huffington Post has an article which points to a couple of University Egg Heads writing a paper bemoaning the fact female athletes get less endorsement deals for a few reasons.

The first being sexualization. It doesn't appeal to the target market. The second, according to the article, is the fact that a lot of the female athletes being used are Olympians, and therefore only "relevant" every four years or so. The article points to the Got Milk ad featuring Olympic Medalist Dana Torres in a bikini. The researchers write:

"Featuring Dara Torres as a middle-aged single mother, able to balance family with work commitments, might be more effective than highlighting her physical attractiveness at age 40."

Yes. Because apparently the calcium in milk is very effective at helping middle-aged single moms juggle their work-life balance. As opposed to building strong bones. Which allows you to swim better. Since Dan Torres is a SWIMMER. Last time I checked, you generally adorn yourself in swim wear whilst swimming.

Adland: 
 

Collateral Damage Part Four: Britta Phillips.

It's funny to think that around the same time the iPod was introduced, forever changing music as we know it, advertising had what was arguably its greatest moment in pairing music to spot. Namely, VW's Cabrio spot, which launched a long dormant (and long buried) singer named Nick Drake into the spotlight once again.

Adland: 
 

Lip-stick service to a cause - women athletes are hurting for sponsors.

Buzzfeed has a post about how Sarah Robles, the US Olympic hopeful and the strongest woman in America lives in poverty. They paint a picture of a dedicated, wholesome, healthy and truly hard-working gal, who has begun mentoring athletes younger than her too. In short, she's exactly the kind of person any brand would want as a role model - so why aren't brands sponsoring her? they ponder.

Adland: 
 

Is adidas racist or stupid?

Everybody's favorite German shoe company, adidas, decided the pair of JS Round House Mids with shackles would be just the thing to attract the hipster contingency.

Update Tuesday June 19: Adidas cancels release of 'shackle' trainers.

They didn't think a backlash would occur when they dropped these bangin' shoes on their Originals Facebook page. Complete with this quote: Tighten up your style with the JS Roundhouse Mids, dropping in August. Got a sneaker game so hot you lock your kicks to your ankles?

Adland: 
 

Does Greenpeace use social media better than Shell?

Last week, Greenpeace gave us "Shell Oil Disaster Video" and everyone was fooled. They even did a "making of," which you can read about here , although it would have been better to have released a making-of video for more content as people don't read that much (duh!)

Now Greenpeace is gettin' all meme and bringing us a bizarro Shell Website, called Arctic Ready, with tongue firmly planted in juvenile cheek.

Adland: 
 

Are you SURE you want to be a brand?

If I had a nickel for every last social media guru ninja wizard who said breathlessly "You are your own brand," I'd have enough money to shut the internet down. And why would I want to do that?

Because I am not, repeat, NOT a brand. I don't need to add a ™ next to my name. I do not live in fear of declaring bankruptcy on myself. I have not once gone public with an overvalued stock price. And I certainly haven't had to do a massive mea culpa on social media for something stupid I've said.

See, the only human brands out there, are the ones who work really hard at to become a brand. All the while unaware that any of the above circumstances will happen to them sooner or later.

Adland: 
 

I'm down with TP on the FB

A little backstory. Cottonelle had a problem on its hands. People who bought moist wipes were keeping them out of view in the bathroom, down in the cabinets somewhere. So they were forgetting about them and not going through them fast enough.

Cottonelle’s solution was simple: Make moist wipes part of your daily ass-wiping regimen as opposed to a some-time thing. And create a social media space where fans could share their thoughts on moist toilet paper wipes. To Cottonelle’s credit, they crowd-sourced the name of their product care routine. Genius, huh?!

Adland: 
 

Depressed Copywriter "Liberates" a 35 year old art movement.

Have you heard about Depressed Copywriter?

It's a website where someone takes little strips of paper and changes a headline on some ad to make it more, well, depressing. The site is one instagrammed photo after another, with depressing additives to random headlines.
Oh, and there's a quote by Banksy in the about section. Because you know, adding a Banksy quote makes stuff become very intelligent.

It's getting all the raves now. On Creativity and Huffpo and the San Ramona High Senior School newspaper, too. Have you seen it? Have you seen the image above?

Have you seen it anywhere else?

Adland: 
 

Those who live in glass houses shouldn't throw beer bottles.

Work Labs is mad and they're taking it to the interwebs. According to their site they are convinced their campaign concept for craft brew Work Beer was stolen by another agency for a different beer.

If you look at the first set of ads (and the rest on their site) it does seem to be a prime Badland candidate. Same headline. Same work-inspired art direction.

Further reading explains the kerfuffle. It seems Work Labs showed their Work Beer ads to New Belgium Brewery, who then may or may not have gotten their current agency of record to create work in the same playground.

Adland: 

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