announcement

 

announcement

 

MUH-TAY-ZIK | HOF-FER named AAA NCNU agency of record

MUH-TAY-ZIK | HOF-FER has bagged a client with the same affinity for caps, namely AAA NCNU. No word yet if they will create fun campaigns with screaming goats, but we'll soon find out and honestly I totally expect they will have fun with this.

The agency will be responsible for developing a campaign that will be used for the NCNU Club (which is already 4 million strong).

Adland: 
 

Native Pictures signs directing collective "The Work"

Remember Ford Mustang’s “Speed Dating” viral, Corvette “Sightings” & Team Chevy Racing “Lessons” campaigns? That was "The Work"'s work.

Adland: 
 

Tech entrepreneur Tom St John joins john st. to lead digital services

“As clients integrate digital into their marketing to an increasing degree, our expertise and services have had to expand,” says Arthur Fleischmann, President and co-founder of the agency, john st., that he and his partners launched in 2001. “We continue to invest in top digital talent across the agency, so our clients are working with the brightest minds in the industry.”

Adland: 
 

Saatchi & Saatchi appoints Talia Handler executive VP

Saatchi & Saatchi New York has hired Talia Handler, formerly of Deutsch New York, as executive vice president and group account director charged with handling its Chase account. Handler will report directly to Saatchi & Saatchi chief executive Brent Smart. At Deutsch, Handler had the same title, and worked on the agency’s Microsoft and Jägermeister businesses.

Adland: 
 

Sonzero Gets SuperPowers

LOS ANGELES—Director Jim Sonzero joins forces with SuperPowers NYC for representation in New York and the East Coast.

SuperPowers NYC’s Angelina Powers and KC Gulino’s focus will be on new East Coast advertising projects in fashion and beauty, where Sonzero has gained international acclaim, and other genres and product categories, including lifestyle, comedy and automotive.

Adland: 
 

Treehouse Adds Motion Graphic Services; Hires Jeff Vick

DALLAS—Treehouse, the Dallas editorial boutique, has expanded its services through the hiring of motion graphics designer Jeff Vick and the addition of a new graphics design and production suite. The company will offer graphics both in tandem with editing and finishing, and as a standalone service.

Adland: 
 

Director Richard de Aragüés Joins Original

LOS ANGELES— Richard de Aragüés, one of the UK’s most dynamic, young commercial directors, has joined Original for exclusive representation in the United States. After beginning his career as a documentary filmmaker, Aragüés has built an impressive advertising career in Europe centering on automotive, sports and other types of action storytelling. His latest work includes a European campaign for Land Rover documenting a record-breaking crossing of the “Empty Quarter” in the Arabian Peninsula. Other credits include work for BMW, Nikon, Mercedes and Samsung.

Adland: 
 

Logan & Sons Signs Director Christian Alexander Holm-Glad

Logan & Sons, the live-action division of bicoastal content creation studio LOGAN, signs internationally renowned director Christian Alexander Holm-Glad to the their roster of talented filmmakers. A visionary storyteller, Holm-Glad lends his versatile skillset to the Logan & Sons team and will focus on commercials, television series, feature films, and music videos.

Adland: 
 

Hook Adds Associate Design Director David Hsia

Following the exciting promotion of Alison Davis to Director of Operations, digital creative development company Hook continues its aggressive growth with its latest hire, Associate Design Director, David Hsia. An industry veteran and multi-disciplinary talent, Hsia brings a wealth of art direction and design experience which will only add further diversity to Hook’s already robust capabilities.

Adland: 
 

AKA NYC Hires Kevin Bradley as Cultural Business Supervisor

Former Sotheby’s marketing executive seeks to expand the agency’s reach among art museums, performing arts organizations, non-profits and other cultural groups.

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