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Prepare for the pre-roll wars: Google tells brands to spend 24% of TV ad budgets on YouTube

Hate pre-rolls? It's going to get worse. Eileen Naughton, Google's managing operator of UK & Ireland, held a talk at the Brandcast event last night, and made it clear that "brands' cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube".

Hey students: Want some music with your ads? Try Trebel.

There's a new music app and it's aimed at high school and college students called Trebel. Get it? Instead of treble as a music term it's Trebel like "rebel."

Techdirt "adapts" by allowing users to turn off ads.

In a blogpost released today, Techdirt has given viewers the option to turn the ads off.

Digital Paid Media Is A Fraud

A few weeks ago we reported that Apple added blocking ability to all devices before its

Google kills flash in Chrome - effectively kills the future of flash banner ads.

There's been signs for a while.

When it comes to journalism, truth is dead, but narrative lives.

We've written about Gamergate's narrative resembling the 90's moral panic about comics. Most recently, the Gamergate narrative was being discussed at the Society Of

Social Media: The gatekeepers of speech

Ever since the dawn of the internet - and Usenet in particular - robots have been patrolling the bytes, trying to prevent spam and possible abuse, false flagging innocent domains, emails and users in the process.

Who is policing the word police? Github's retarded move causes user backlash.

The problem with trying to create a business around a community, is that you have to deal with the community.

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