Hate pre-rolls? It's going to get worse. Eileen Naughton, Google's managing operator of UK & Ireland, held a talk at the Brandcast event last night, and made it clear that "brands' cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube".
There's a new music app and it's aimed at high school and college students called Trebel. Get it? Instead of treble as a music term it's Trebel like "rebel."