Calle Sjönell, Executive Creative Director, BBH New York has A Radical Proposal to Save Advertising on the Web up on BBH labs blog.
I propose we create a clear set of universal instructions letting users know if they are staying on a site or leaving it. Or, to push it even further, what if every ad had two standard buttons at the same location, “Save for Later” (like Instapaper for display) and “Go to Website”. That way ads would behave more like we use the web today. A Universal System for display, in which everyone knows what to expect. A system that respects the user.
Respects the user are the key words here.
Hilarious and somewhat unrelated image found at Designer Daily.
Tippex has gone all out with the "break out of youtube" feature seen previously in campaigns like the Goth Army and when Stallone blew up youtube. Add a bit of subservient chicken to it, and you now have a hunter and a bear doing anything (well, almost, I never did get them to strip) you type in the blank box. Bonus points for doing cute youtube video nods, for example with the combo "a hunter tickles a bear". Lets see what you can get the hunter to do at tippexperience.
The campaign for DSR - Dansk Sygeplejeråd - has created a few waves in the Danish press as we reported last night when we posted the viral video where a nurse revives man with her breasts.
As part of Dentsu Canada’s “Legendary Biru” campaign, visitors to legendarybiru.com enter a lavish journey through Japan’s rich cultural heritage that reveals the brewing process behind Sapporo beer. Throughout this journey, lead by a character known as The Sage, a number of scrolls can be uncovered. Some are easy to find and tell a brief story about the beer, while others are well hidden and require diligence to unlock. Those who reach the end of the journey are given a message tailored to the number of scrolls they’ve discovered, while those who manage to collect all 15 scrolls are entered to win a trip to Japan.
So @aramique from @syrupnyc tells me "I made a music vid shot in first-person on ipod nano and used youtube annotations for interactive story", and before I know it, I'm watching Mercy from Riot in Paris about to get his freak on with his girl. Ah, but there's a choice at the end of the clip - since I'm not interested in watching that I send him to meet Pete on the train, and witness them steal a subway musicians black guitar before they run into trouble in the form of a gang of fashion disasters attempting to rob an old lady. Trying to set the guys karma right, I tell them to save the lady, and it turns out she can rap. You'll have to explore the other avenues yourself.
On the ciclonrum.com website, there's a helpful 1950's style radio-voice that will give you words that rhyme with Ciclóne, so that you can dope up your raps, yo. I've been listening to it for a few minutes and am pretty sure that my brain is trying to escape through my ears. Maybe a really big drink will help. *glurg* No? Maybe ten, then... Oh wait I see what you did there guys. Sneaky.
Click on over to youtube.com/expendables to see "an explosive interview with Sly Stallone". It's a youtube page that looks very much like a regular youtube page, complete with comments where someone misspells Stallone's name as "Sylvertser". But like the Goth Army beach cleaning film of last year, Sly doesn't stay within his youtube box, instead breaks out and bazookas the entire page.
So the "miracle bun" is making email rounds to ad bloggers. Yep, I too have received an email, July 2nd, with the subject "seen this? possibly for BK?". Since I get a lot of legit emails, that tell me the credits of creators and that sort of thing that I'd rather spend my time on, and I have spent many years (14 but who's counting?) yawning at these types of fake-viral kickstarts, I don't even bother with these types of emails any more. Most of the time, I don't even click the link.
Ben Kunz did though, and he muses at brandflakes "can you trust the Burger King miracle bun?" You see, both him and Where's My jetpack got that same email. "Where's my jetpack" had some time to kill, so he picked apart the attempt of viral-launching and the many reasons why it is a #fail. It has forced acting, it's being tipped with mystery-mail, it has no views.....
It is uploaded by a guy who, SURPRISE, has only ever uploaded one video - and it's this one.
And the people who think Jake's video is awesome, their profiles have ZERO uploads. These are what's known in the business as "fake plants pretending to like your faked stupid video." One of them comments on Jake's video that "Damn dude! This BK thing is blowin' up!" Uh, not really.
I didn't post it. You see, secrecy is not the key to viral. Check out the recent BYU study like a scholar, scholar (look at the amount of FB "likes" on that one), and January's big hit here The Coke Happiness Machine and you can plainly see that they went viral just fine with their credits attached. Oh yes, that's right... It was because they're good. You might have to work on that.
Edit Ben Kunz added on twitter another #fail-point: "Don't those McDonald's buns usually have ketchup and mustard spread inside? Just sayin ;)"
If you must look at the Miracle bun, here ya go.
Visit Skåne (the southern part of Sweden that I now call home) has decided to lure in tourists with the promise of trolls. In reality, it's just me on a bad hairday.
Go to http://skane.visitsweden.com/ to try and spot trolls in the "live" feeds of Skåne (and Malmö's) most scenic areas. If you do spot a troll, you can enter a competition and win prizes - a weekend for two in Skåne, a kubb game, that sort of thing.
Kokokaka who won Gold in Cannes Lions Cyber just a week ago for their previous Wrangler site featuring Tony Ward are back, with another Wrangler site featuring Tony Ward. Once again you can click, drag and toss Tony around as you strip him of his clothing and randomly slap him around - hehe, I'm enjoying this far too much. The music is quite good as well.
As Welcome to Optimism points out, here's a funny spoof of Nike's Write The Future ad. (We even had a little chat with Mark Bernath about creating this epic ad). In the end they're selling dreams too, ones that can be fulfilled if you go to school at http://www.vtc.edu.hk/study, but he funniest detail in this lovingly crafted spoof is lost on people who don't speak Swedish. (Those who do, note what their Ronney's name is)
Robyn ditched her label and went from ho-hum to supercool seemingly overnight (which speaks volumes about music management). Now Robyn launches the first ever interactive, 3D video with Twitter integration for her song “Don't Fucking Tell Me What to Do”.
Listen to the track and try out the video here: http://robyn.com/killingme . Super-geeky, it's all in code, and you can tweet what is killing you with the hashtag #killingme to add to the video. Your username will appear in lights in the video, as well as the killing bit. At least that's the idea, I didn't see my tweets appear.
The video has the potential to become the infinite video as users can continue to add on to the endless stream of #killingme comments.
Seattle-based Creature and Pacifico© Clara beer have made several wall painted billboards throughout Mexico and Los Angeles into a fully functioning website that can be visited both in the real world, and online. The real walls are spied on with strategically placed webcams, and clicking around on them (on the website) reveals music downloads and other goodies.
The live web cams run twenty-four hours a day, and capture all the real-time action happening in front of them, which becomes a part of the online site. When constructing Pacifico’s website, the challenge was to bring the hand-made, imperfect and off-the-beaten path adventure to the hi-tech world of the Internet.
As you can see, it's in the middle of the night over there so nobody is doing anything fun in front of the walls, I was hoping to find at least one drunk guy but nooo. If you live nearby one of them, go to it and become part of the web.
The soundbite where BP boss Svanberg says the by now famous line "Because he cares about the small people, and we care about the small people" (or rather "Bekås he kares, abot de small piple, and ve kare abot de small piple") has been hijacked for a spoof Berlitz ad. File under "obvious" and "ha ha ha".
What Svanberg is saying is a direct translation of a Swedish idiom: "den lilla människan", literally "the small man". It means "the common man" in the sense of "average citizen" in Swedish. If someone needs a Berlitz language course, it's this guy.
Here's a fun animation set to Dan Pink's talk at the RSA, where he discusses at length Drive: The surprising truth about what motivates us. Turns out people want to work for free, as long as they have other paying jobs. Now we just have to get cracking on solving the "paying jobs" part of the equation and everyone will be happy! Maybe we can all win the lottery?
Match Day Mayhem the World Cup competition challenge wants you to navigate your way to the end where you get to watch the match. Using youtube's interactive features, you choose the ending of each clip, and if you make it to the game you can enter the competition at dads-space.com and win a big screen TV just in time for the cup.
I got as far as playing ball with the baby before I got bored with the match-commentary schtick. No TV for me.
Gone are the days of banner hijacks and clipboard hijacks. Now we're ready for the Facebook "like" button hijack. Graham Cluley of Sophos describes the viral clickjacking worm that hits facebook users.
The trick, which uses a clickjacking exploit, means that visiting users are tricked into "liking" a page without necessarily realising they are recommending it to all of their Facebook friends.
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