At SXSW Google unveiled a talking shoe. Their ad innovation program “Art, Copy and Code” just birthed sneakers that can talk your ass into getting off that dang couch. ABC news spoke to Aman Govil, the lead of the advertising arts team;
"If you put what the shoe knows through an algorithmic logic engine, it can translate it into copy," Govil explained. "Now if you give that copy to an interesting copywriter, you could give the shoe personality. One shoe could be the trash-talking shoe."