Did Preyproject's nifty software just help Sean Power and posse of newfound twitter friends track down and retrieve his laptop from a bar in NYC, or are we all reading a masterly clever (as in entertaining) viral WOM story?
@Dingstweets has put up his deck of slides for the talk he held last week at Digital Shoreditch - "There Be Dragons: Ten Potential Pitfalls of Gamification ", try not to read it in an aaaye matey arr-pirate voice despite the font and title it has great points in there. Gamification is all the rage, but you have to do it right for it to work. Working ones way up just for a coupon means you as a player might leave as soon as you get it, learning experience is its own reward. Mashables Why 5 Big Brand Marketing Campaigns Are Betting Big on Social Gaming, talks about century21 and Expedias efforts.
Stop me if you've heard this one before. Four porn starlets, a porn MILF, two big porn queens and Ron Jeremy walk into a couple of kids homes... to educate their parents that porno is just a typo away. Yes, in the end this ad that Work that matters just mailed me makes sense. The ad is from XXXChurch, and Reverend Gross explains why Ron Jeremy is in it: he's a nice guy.
This is so brilliant my jaw is still in my lap. Russian Standard Vodka are the pretend-sponsors of this spec game Russian Roulette where you can lose your virtual life - ie; Facebook account. The looser has his or her account wiped from facebook, while the winners enter the draw for a real trip to Russia (in real life, not on facebook). This idea was created by Miami Ad School students Ilya Malyanov (AD) and Christian Feist (CW) - and I for one think it's a real shame it doesn't actually exist yet. God knows it would bring a whole new level to 'facerape' (when you mess with your friends facebook accounts if they leave themselves logged in).
Can you do branding in 140 chars? The "I am what Willis was talking about" most interesting man in the world handles his twitter-account with panache - @TheeDosEquisMan
He frequently calls 911- just to see if he can help out.
I was never a big fan of the most interesting man campaign, but it has consistently been bringing home the accolades and awards, because it's consistent. This twitter-account has pretty accurately captured the exact tone of voice, and manages to be topical on the news of the day as well. Hmmm.....
He sat by the Queen Mother at the Royal Wedding, and didn't need an invitation. His presence was his Wedding gift. #rw11
A branding twitter account that uses hashtags? & Twitpics? Oh my.
He has won the Lifetime Achievement award... Twice.
Sometimes the tweets even step into very risky zones, but see, this is the most interesting man in the world. Unlike the Kenneth Cole account, this man might balance right on the line, but if he oversteps it, the line will move to his favor. 245,301 people follow @TheeDosEquisMan hanging into every tweet.
The @DosEquisMan , @DosXXMan and @DosEquis are reportedly crying in their beers about it.
The unusual partnership between one of the world's largest breweries and the world's newest country.
South Sudan has recently started producing alcohol for the first time in decades, after seceding from the Islamic North. SABMiller needed an innovative way to launch South Sudan's first domestic lager - in a country where poor infrastructure limits media operations.
There's a new ad-network in town, and it's called Adscaptcha. Recognising that site owners have grown increasingly tired of spam, and more than ever are using captcha and third-party tools to cull the onslaught Adscaptcha has created a spam-check that displays ads, and forces the would-be spammer to type the latest deal being advertised through them. How very clever.
I decided to try it out, to see how it works. As you know we've closed for anonymous comments years ago, not because ad-sites attract the worst of mean comments from advertising professionals, but because spammers
I set up Adscaptcha yesterday, and found we've received anon comments around 30 minutes after it was in place. It was a valid comment, neat! It wasn't until the fifth anonymous comment that a link-spammer appeared. Still, that's not so bad, as now I'm (sorta) getting paid for deleting the spammy comments. Well, it's not a fortune, clearly, but not a bad idea. I predict this will take off.
Here's an idea that's so halfbaked it couldn't stand on its own even if it tried. So how do you get it out to the adblogs? Stir up a little controversy! Controversy spreads like wildfire!
Opulence, you has it? Then head over to Sokoblovsky Farms - Russia's Finest Purveyors of Miniature Lap Giraffe and get yourself your own petite lap giraffe - by signing the waitlist. The next expected baby giraffe is reserved 'by prince for birthday gift'.
Cute spinoff from the DirecTV mafia man created by Grey NY.
Åkestam Holst got together with B-reel and Monterosa to create an app-quest (available both for android and iphone) that aims to "unbottle" the famously reserved Swedes. See, Swedes don't speak to strangers, Swedes have as many facial expressions as a knee, they never do anything spontaneous, never get exited or passionate about anything and are always tall, blond and icy. Yes, I'm a mutant, but hush or they'll take my passport.
Fastcompany reports on an augmented reality t-shirt app, which is cute, funny and will be used in advertising in 5....4... 3... 2.. Oh wait, has it already? The T-shirt magazine T-post made an augmented reality t-sirt that played rock paper scissors last year. Maybe that doesn't count, but I'm pretty sure a hip brand will be throwing themselves on the phone to make a fun t-shirt like this soon.
A sure sign that a fun or interesting youtube video clip is actually a viral trying to sell you something, is when people who work in advertising or marketing tell you about it - via facebook, or emails "a friend sent me this..." and now twitter. Thus, when everyone I knew tweeted about that how to hack the video in Times Square with an iPhone last week, I knew it was fishy. I reckon everyone who watched it did.
However, it was also really uninteresting, and apart from rolling my eyes at using the audio-output to hack video, I couldn't be bothered enough searching for clues in the advertising screens to figure out what this really was for, and left it at that.
Good writing sells, and so does rambling funny writing, as this listing for a urine-free wetsuit has gotten a lot of attention. Probably because it's really quite funny.
This listing for my urine-free wetsuit is getting a lot of unexpected attention which is nice but I'm feeling I should do something positive with all the 'f*cking energy man', so I've decided to give 90% of the money it makes to the Red Cross to aid their efforts in Japan. That sounds all 'oh look at me I'm so nice I'm giving to charity' doesn't it... yeah well p*ss off.
Celebrity spokesperson with fans who love to see her "be herself"? Check! Keenan Cahill lip syncing? Check! Three internet-boys with skinny ties? Yep! Double Rainbow guy? Yes! Dancing babies? Oh yeah. Puppies? Got that. Jennifer Aniston drinking water while a saxophone plays and wind machines blow her hair? Yes, sadly. Funny? Gee, they seem to have forgotten that.
Somehow this stupid viral sells smartwater.
Brian Madden ( @brianmadden ) made a remark about the Quest Software Logo, saying it looked like it was from 1992 and needed updating. Now, as every designer knows, Logotypes aren't things to be changed lightly, and certainly shouldn't cost 5 dollars or less. Logos become the face of a company, and companies become attached to their logos. Quest President and CEO Doug Garn decided to respond to Brian directly, showing off his logofied surfboard and a new spiffy way of introducing the logo. In the end he promises to buy Brian a new watch if 500 people retweet #iLoveBrian. Brain, I think you were just pwned in the best way possible. Smile, you might get a watch out of it.
You've seen them in The New York Times: 'A Life on the Streets, Captured on Twitter', it's the BBH grads project Undeheard in New York, which has furnished four homeless new yorkers with prepaid cellphones and their own twitter accounts: @jessie550 @putodanny @awitness2011 @albert814
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