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Ad Guy Starter kit - everything you need to be creative.

For all thee newly grads with smokin' portfolios from hip portfolio school, you are not ready yet, you won't be ready until you get the Ad Guy Starter Kit. Go straight to the commercial here.
Yes, the Ad Guy Starter Kit includes a dickie, a Soul-Patch, a pair of really sharp Glasses, a cool Certificate of Creativity, an impressive looking Creanus Award, an 8 piece Tchotchke Set, a Coffee Shop Gift Card and of course, a Bagel with Cream Cheese. Everything you need to rock the creative department. Young Isaac says:

Had it not been for the Ad Guy Starter Kit and our sporty new soul patches, we would probably have been misfit tax accountants (not that there's anything wrong with that).

Now, I wouldn't be me unless I murmured that I had this strange deja vu sensation going on... I'm sure the hive mind of adgrunts know if a similar gag has been done before, or correct me if I'm wrong.
Adland: 
 

Uncomplicate = get straight jeans?

The little punk-terrier thing in the 501uncomplicate viral who literally pisses on everything new and complicated is quite cute. However the rallying call at the end of said viral perplexes me.... "This 5.01...." it reads and suddenly I'm confused. This May 2001? This fifth of January? Aaaaah, this May one, right? If only our different ways of writing dates on different sides of the Atlantic wasn't so darn complicated. ;)

PS: If you click on "behind the scenes" at said site, you'll be taken to a spaces MSN blog.

Adland: 
 

Google adsense beta testing ads in RSS feeds

All thee who read the interview with yours truly in Unleash the power of RSS by Rok Hrastnik might have gathered that I don't fancy the idea of RSS-feeds full of ads much.
I might be the only person on the planet who doesn't like ads in my RSS, since so many are now trying to employ them. Don't get me wrong, I do understand the financial reasons why sites with many RSS subscribers are trying to support their costs of offering said feed by text-ads in the feed. I just feel this online ad-supported revenue model is a bit like an arms race, the ads become more intrusive and everywhere, the adfiltering software becomes better at filtering things out, and people turn to alternative ways - RSS over email for example - to get the content they are after without the ads.

This weeks big news is that Longhorn Blog is testing Google textads in the RSS feed, a new toy in beta by google. Ironically Pentdego blog got his google ad-account closed last October for doing the exact same thing. So will Google ads in the RSS feeds become a success? Only time will tell.

Adland: 
 

Lee and Dan say: we've been up to no good again

We've had a bit of election fever and made some Party Election Broadcast spoofs. The ads were commissioned by Channel 4 News' Independents' Fund and will be broadcast within Channel 4 News as the last item for the next three nights.

Adland: 
 

Is CNN spamming a blog near you?

Is CNN spamming your blog?
Comment Spam isn't just for the Viagra salesmen anymore as CNN seems to have sunk to their level. Nick Lewis InfoBlog lays out some pretty hefty evidence of CNN spamming on blogs.

This week, CNN broke ground as the first news network to attempt a viral marketing campaign in the blogosphere. Operatives from CNN targeted an unknown number of mid-to-high level bloggers to receive guerrilla comment spam. In total, 10 of these spams have been varified so far; all of them appear on blog posts that focus on CNN. Perhaps the most shocking find is that CNN may have left malicious keywords at least three blogs with the intent of using google's keyword stuffing detectors to censor them.
In other words, Nick Lewis is not only accusing CNN of spamming, but also of keyword stuffing, that oh-so passe practice which went out of style years ago when the search engines caught onto it, and even malicious keyword stuffing that could knock these blogs down from their top spots on google. That's not just spam-nasty, that's sabotage nasty.

Catch 22 comment on Lewis' page: "So haven't you started a buzz about cnn by posting this?". Ouch. We're damned all the way around these days. ;)

Via Metafilter, where the word astroturfing now has officially evolved into Ashleeturfing, due to that earlier Ashlee Simpson incident.

Adland: 
 

Performance Enhancing Drugs Rear Their Head At The One Show

It was bound to happen sooner or later. Perfomance enhancing drugs have been at the center of one sport controversy after another lately, from weightlifting to major league baseball.

Adland: 
 

BovineUnited

from Snopes.com

In April 2005, reports began flowing out of Maryland regarding innocent bystanders being cowed by groups of roaming bovines. These bovines were not rampaging bulls let loose on city streets (à la Pamplona), however, but humans in cow suits who traveled in vans and trucks and handed out free goodies such a bells, all emblazoned with the words "Bovine United" and/or the domain name BovineUnite.com.

The Snopes article goes on to mention that an ad on Craigslist was posted by RedPeg marketing to hire cow-suit wearers in Baltimore.

RedPeg.com didn't have anything that I could find that might shed some light on the campaign. The domain is registered to a name that does not appear on the red peg site.

Other sites I googled came up with a related cow blog and a number of other blogs commenting on it.

Adland: 
 

The next Nike/Tiger commercial?

Jaffe Juice has created a new Nike ad which he humbly describes "It's a tribute to Tiger. It's a tribute to Creativity. It's the embodiment of everything the Nike brand stands for."
Some may say that slapping a tag onto an actual even isn't what they call creative, others might point out that by slapping nike-logos all over Tiger he already is a walking commercial 24/7, but hey, it's fun all the same with fan-advertising. (Fanvertising?)
The most goosebumps golf-moment ever is when Tiger chips a ball onto the green at the 16th hole which rolls around nicely just to teeter at the edge of the cup displaying it's Nike logo for a moment before dropping into the hole. (*gasp*!) If it hadn't happened on national TV, you'd think it was faked. If Nike wants this they better get on the horn to Augusta National Golf Club and start begging for the rights to this footage now.

The ad can be seen of Jaffe Juice in .wmv format, and there is a mirror at morningcoffeenotes.

See also TV close-up of hesitant golf ball scores for Nike in USAToday.

Adland: 
 

McDonald's call for Hip-Hop endorsement has been answered

You may recall that McDonald's intends to pay for Big Mac product placement in Hip-Hop songs that air on the radio. Less than a week after this news hit the web, a group called the Gatbustaz released an over-the-top Hip-Hop parody called McGangsta (caution: explicit lyrics).

Now the song is slowly, virally, making its way across the blogosophere.

Adland: 
 

Cillit Bang, the hardcore cleaning sensation!

With the supreme naffness of the Cillit Bang ads, it was bound to happen eventually. The ads on telly have chirpy and often badly dubbed spokesmen in each country of airing, Jakob Holm in Denmark, Barry Scott in the UK. The colors are hysterical and bright with extra fuschia thrown in for good measure, and the spiel so annoyingly perky that the ads were a cult joke already.

Really, it was just a matter of time before someone mixed that euro-trash ad into a euro-trashy dance song. Go Cillit Bang!

See the windows media video over at LuckyKazoo.

Sing along, you know the lyrics already.

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