The creative team Jason Moussalli and Adam Balogh at Publicis London have created this instagram/last.fm mashup. Introducing Studio24, it's a bit like Studio54 except not legendary nor full of legends, or even a physical place. It's a mashup between your instagram photos and your last.fm playing habits that you can share with your friends as a snapshot of the soundtrack to last weekend, or rallying cry to do it all again sometime. Check it at beefeaterstudio24.com
What does this have to do with gin? What makes Beefeater 24 special? Time. It takes 24 hours to steep its botanicals. 24 hours, Studios24, ah you see the connection now don't you?