Stop the choddy.org wants you to confess, repent, sign the petition, and promise to never do it again. The formulaic talking head ads featuring people of all ages, from all demographics, reading the brief are killing creative commercials. They must be stopped! This is serious, folks, oh so very serious.
We've all been on the web for so long that sign-up forms have long since become a chore. FT Tilt knows how you feel mate, and made their sign-up form look a bit like mad libs! Who doesn't love mad libs? Yes, it's asking you the same boring things all the other sign-up forms ask of you but it's being cute while it does so. Good Karma FT.
It's sock-puppet week in Adland! @Skypulsemedia pointed this one out : Is Sarah Palin commenting on her own facebook page....?
She apparently can't afford HBGary's software that manages online social media accounts, discussed in attack of the 50-foot sock puppets, and instead chose to use her gmail account when creating a persona named Lou Sarah. The Gmail address is available for anyone to see in this leaked manuscript about Sarah Palin. Not that bright. Her facebook name is based on her real name as well, what was she thinking?
"Lou Sarah" is also friends with some of Sarah Palin’s political appointees. Still, "Lou" has only 12 total friends on Facebook.
"Lou" is a fan of Sarah Palin, Bristol Palin, Mark Ballas (Bristol Palin’s gorilla-costumed dancing partner on Dancing With the Stars), and the Wasilla-based Edge Fitness.
From what we can see, "Lou" wrote a total of four happy things on Bristol Palin’s fan page in recent months:
So the story goes "12 rolls of industrial shrink wrap, 8 messengers, 1 mission", and the mission is to wrap the statue of liberties head in shrink wrap to spread the message that ALPHA-1 is a genetic disorder that makes it hard to breathe. iReport at CNN seems to think it's real. The actual wrapping of the statue of liberty, that is. The awareness campaign is real, but they never went to the statue of liberty, other than to film it with the shaky handheld look needed to fake "authenticity" in these types of stunts.
So there I am, complaining that I'm not getting any Valentines cuddles, when London based agency Tesch, founded last year by the two brothers Johan and Måns, go and prove me wrong by inking "Åsk forvever" (spelled right!) on their chest. At least I think they did, thats not digital trickery, is it? ;)
If you want to show some love too, head on over to yotalovepost.com and get inked.
The film for the campaign was recorded at East Street Tattoo in Stockholm, whose owner Hans 'Isak' Isaksson is the star of the campaign and also the illustrator behind the custom made tattoos.
The partners Johan and Måns most recently held the positions of Creative Director at BBH London and Digital Strategy Director at Fallon London.
Proof that Google loves you, they'll help you map your Valentine so that you can send that special someone a note about that special place where you share a special memory, like that time you locked the keys and cellphone in the car and you spent hours waiting for rescue and she'll never forgive you for it. Okay, maybe not that time. Either way, with this you can save face that you forgot Valentines day again. Ah, Google, is there anything you can't do?
So you create a banner ad, most likely to get someone to click on it to drive traffic to a location. Very few people use a banner ad for general branding (not to say that it's not a correct way to use them). Yesterday, while seeking out some information about a TV show I had recently discovered, I came across this PETA ad.
I'm sorry, but what is your target audience that wants to see David Cross naked? It sure as heck isn't me.
Had I not been in advertising, I wouldn't have even given it a second thought. But, really? Here's a nice example of getting people to actively NOT click on your ad. Although, I'd be curious to see what their CTR is for this...there are some weird people out there.
Pretty much as soon as the new facebook profile became available Alexandre Oudin made a very personal profile, and then the web exploded in how to do it blog postings. Evil co-workers used their new skills to make human centipedes on colleagues facebook profiles. Har har!
Now advertisers are playing catch-up, and Schweppes offers the "profile app" for those too lazy to photoshop and who just want fancy buttons to push, opening up for many more super-egofied profile pages to come. Since ego drives viral, it'll probably be a hit. Prediction: it'll be really unimpressive by next Monday.
Have you seen cartoon characters in place of your friends on Facebook? You're not alone - ABC news ponders where this meme came from. It seems to have begun in Greece, and not have had a social cause attached to the 'game' from the beginning. Somewhere when the idea jumped across the pond, the changing of ones avatar was suddenly all about raising awareness for child abuse.
Last week a SAW VII 3D Photo Booth was set up in a cinema foyer, advertising free Halloween photos. The potential posers got more than they bargained for though, as the photobooth comes alive, it's a trap!
I especially enjoy this guys reaction, he superfreaks out, shoving his mate first out of the photobooth and then bounces out himself in sonic speed. The setup is rather simple, where one would expect a solid wall there's a trap door and a masked person simply sticks his head in the booth at the right moment. Freaky, yes. Classic prank. Too. Anyone care to save the damsel in distress who just sits there covering her eyes?
Rädda Barnen, the Swedish arm of Save the Children has turned Dagens Nyheter newspaper website upside down today, or it does it if you visit the site as their banner appears. The effect is quite disorienting, but the site soon snaps back to normal, after the headline of the Save The Children web banner reads:
"The world is upside down - corporal punishment is legal in 11 EU countries - turn it right way by helping here [logo]"
An interesting site hijack. Note : "upside down" in this Swedish idiom means "backwards". Translating this idea to english would only require a horizontal flip of a site and the message would be the same.
We're all familiar with street artists who use adverts for their art and message, it's been a major part of counter culture since the Billboard liberation front went mainstream in the 90s. You might recall some famous examples, such as the decapitator who removes people (mainly women's) heads in ads, and was cheekily mocked by Words & Pictures who translated his message to be "Die Bitch". Princess Hijab covers both men and women when she hijabizes advertising. She raises the question of "why hiding a face behind a veil is considered to be more of a repressive act than hiding one behind airbrushing and media gloss."
I hate to say this... but Sears aint your dad's tool store anymore. I've been reading several articles about how Sears and its sister company Kmart has amped up his offerings.
Hell - Glamour Magazine wrote a story about it. A little surprising since I only think of tools and hardware. One effort they did that caught my eye (thanks to a PR birdy) is their Footwear microsite (www.sears.com/shoes).
The Shoe Experience Website is a 450-brand emporium that it will push through social marketing efforts.
Sears hopes its microsite, hosted by fashion stylist Francesca Mills as well as three other bloggers who are experts in parenting, work force and fitness, will blend the feeling of blogs, social media and commerce.
The Saatchi brothers are celebrating 40 years in advertising as Saatchi&Saatchi, and 15 years as M&C Saatchi which was founded in a rather dramatic fashion back in 1995. In London on Sept. 9 the two agencies let bygones be bygones and actually came together to throw a huge party to commemorate the event. Bono was there, Margaret Thatcher was there. My invite was clearly lost in the mail. *sulks*.
If you want to brush up on your Saatchi history and spy on the tweets send regarding the 40th party, have a look at www.mcsaatchi-la.com
Kmart is pushing to sell their toys hard this season. Last week, I shared a video from them about Modern Family's Rico Rodriguez as their "Fun Ambassador" at the Hasbro HQ.
Now, it appears another video has been released. This time, Rico is at Mattel interviewing some marketing exec.
From Barbie video girl with a color LCD on her back to the newest Loopz motion memory game, Rico will get a sneak peak at all the latest and greatest toys from Mattel and give you and your readers a heads up on the hottest toys out there.
The video is cute and I think it will attract kids and Modern Family fans to Kmart for get toys this season.
Calle Sjönell, Executive Creative Director, BBH New York has A Radical Proposal to Save Advertising on the Web up on BBH labs blog.
I propose we create a clear set of universal instructions letting users know if they are staying on a site or leaving it. Or, to push it even further, what if every ad had two standard buttons at the same location, “Save for Later” (like Instapaper for display) and “Go to Website”. That way ads would behave more like we use the web today. A Universal System for display, in which everyone knows what to expect. A system that respects the user.
Respects the user are the key words here.
Hilarious and somewhat unrelated image found at Designer Daily.
Tippex has gone all out with the "break out of youtube" feature seen previously in campaigns like the Goth Army and when Stallone blew up youtube. Add a bit of subservient chicken to it, and you now have a hunter and a bear doing anything (well, almost, I never did get them to strip) you type in the blank box. Bonus points for doing cute youtube video nods, for example with the combo "a hunter tickles a bear". Lets see what you can get the hunter to do at tippexperience.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.