digital

Cadbury will to put creme egg on your face via Snapchat today

The first UK brand to fall for the 'Sponsored lenses' ad platform hype is Cadbury, who offer you a special lens today whereby you can get gooey egg all over you face. You can get the eggs to spill out of your mouth, finishing off with cadbury egg goo splatter on the lens.

Adland: 

The ad blocking wars heat up : Telecoms who own "the road" to the internet threaten Google & Yahoo

Ad blocking, the escalating war between consumers and publishers and ad networks in blocking and denying those blocks have really begun to shake the industry to the core. Publishers have tried varying tactics to keep readers & income.

Adland: 

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