Remember yesterday when Burger King turned into McDonald's on twitter? Well today Jeep is suddenly taken over by scriptkiddies who are basically doing the exact same thing as the Burger King / McD cracking posse. None of these stunts are as funny as when Patrick Carney turned into Justin Bieber on twitter which is the gold standard of twitter-trolling now. I can't help but feel that the @Jeep & @Burgerking identity brand-swapping is a little bit inspired by that and a sudden discovery of a java exploit.
Nivea U.K. presents a totally interactive experience in which you can mess up someones' date. If you don't click on anything it sort of plays out and is silly. If you do click on things it plays out and is silly.
I think the silliest part though is the insane amount of product placement. it's the only thing I'm going to remember. I mean you're watching the ad on the NIVEA's youtube channel, I think you have a grasp of who is selling you something. But just in case you don't, the waiter actually pulls out some Nivea during the pre-roll instructions on how to interact with the site phase.
You know, because waiters are always carrying around body spray and deodorant for women.
It's about as subtle as a hurricane.
Want to know which one of your facebook friends uses the supposedly anonymous "bang with friends" app? Just click this link and all will be revealed. Yes bang with friends isn't as anonymous as you thought, and this valentines day I predict many breakups caused by people in relationships finding their significant other using this app. Hoo boy, some people out there are in trouble. Not my friends though, the only one I know who uses the app is an outspoken single cougar who also runs a porn-site, so no surprises there.
While everyone was still talking about the commercials and complaining about the blackout on twitter, Oreo stole the show. "You can still dunk in the dark" reads this tweeted out Oreo ad, so timely so timely. Easily had more retweets than some super bowl commercials had viewers. Well played!
It pays to have a 15 person social media team on the payroll during the superbowl that can react to things in real time.
LOGAN and Conscious Minds Bring Calvin Johnson, Alex Morgan, Neymar Jr. and Allyson Felix into Animated Games for Nike+
LOGAN plunges Nike+ users into a spectacular post-apocalyptic ice storm of a world with two 6:00, fully CG, stylized character-animated games featuring a cast of top athletes – NFL receiver Calvin Johnson, soccer players Alex Morgan and Neymar Jr., and sprinter Allyson Felix – and promoting a new line of weather-resistant clothing.
Get a chance to have a verbal throwdown with NFL legend and Under Armour athlete Ray Lewis. In celebration of Ray’s career and advancement to Super Bowl XLVII, Under Armour and digital production company Tool, have created a website that allows you to see how you stack up against Ray.
Cossette launches Gentleman’s League Configurator for the Liquor Control Board of Ontario. (LCBO)
This microsite slash experiential website slash steampunk hangout helps men plan parties in a gentlemanly fashion. Because men are totally known for planning. And being gentlemen. Especially when getting blitzed.
When you go to the site, you can choose your booze and the configurator will make suggestions on what the ideal cocktail to make would be, as well as what food to eat with it, and a worthy occasion to celebrate. Then you can create a custom invite etc. and boy does that seem like a lot of work to get blotto.
Before playing Flash Driving Game you're prompted to sign up with Facebook. The goal is simple get to each gate as fast as you can. The driving is quite hard and when you get to the last stage of the game, you learn why the game is called Flash:
You crash. And your life flashes before your eyes through your Facebook photos. I tried it, and even though I knew it was coming, the results were still eye opening.
Listen to help is a unique Spotify track that aims to raise money for Sound Seekers, a charity dedicated to helping deaf and hearing-impaired people in the developing world.
Click on this spotify link if you have Spotify, the place that as you know pays artists only a fraction of a cent per play, and is thus worse for artists than the big bad music corps of yesteryear everyone wants to stick it to. Indie labels can't really afford being on spotify.
IBM has a tumblr, complete with animated gif's like all the hip ones, it's at ibmblr.tumblr.com. In their tumblr they brag about the little laptop doohickey aka trackpoint, ancient time recording machines, and the Space Shuttle Endeavour’s orbiter avionics are among the many many things that IBM has patents on, and they are all displayed here. The idea is of course to spread the smarts of IBM among the tumblr community, but since nearly everything is headline "IBM was here" and I see no funny cat gifs so I wonder how far it'll spread.
Here's some news that will make you want to close your facebook account (if they didn't make that so impossible) and never go back. Actual facebook graph searches is a tumblr (yeah we're having a four for one deal today, wait for the next post) that collects graph searches that may not be so fun to show up in.
This weekend journalists were tripping over themselves to be first in line to breathlessly announce Kim Dotcom's launch of his new cloud storage site. The truncated name Mega, launched almost a year to the day his previous illegal file sharing site Megaupload was shut down, promised to be a different venture.
The creative team Jason Moussalli and Adam Balogh at Publicis London have created this instagram/last.fm mashup. Introducing Studio24, it's a bit like Studio54 except not legendary nor full of legends, or even a physical place. It's a mashup between your instagram photos and your last.fm playing habits that you can share with your friends as a snapshot of the soundtrack to last weekend, or rallying cry to do it all again sometime. Check it at beefeaterstudio24.com
What does this have to do with gin? What makes Beefeater 24 special? Time. It takes 24 hours to steep its botanicals. 24 hours, Studios24, ah you see the connection now don't you?
Anyone who has ever tried to get unauthorised versions and videos of their music off YouTube knows that filing takedown notices is like playing Whac-a-Mole, as new versions pop up almost immediately. But now, with YouTube's ad partnerships, record labels are discovering a better solution: monetising them.
Note I wrote record labels, not the musicians themselves.
With a growing portfolio of clever digital projects, ClickFire Media (CFM) has quickly established itself as an authority in using the full spectrum of social media tools to engage users in inventive and unexpected ways, maximizing the efficacy of any campaign.
Newly signed interactive director James Cooper is launching his first project with Tool, a Facebook app for healthcare products outfit Help Remedies. Cooper, who already had a close working relationship with the team at Help, conceived the project and worked with Tool’s in-house digital team to execute the FB app.
By now you all have heard about Instagram's new terms of service, the one that states that much like Facebook, they can use your images in ads. We had a hunch this was coming, after all last week they pulled Twitter integration to make money off ads, and we told you that instaport.me was the place to go and download all your pics in one go.
Enamored with that Southern Comfort commercial where the man who has 'gotta be me' struts his stuff along the beach in a bathing suit and leather shoes, a a group of students from the University of Sheffield suddenly had the bright idea to do their own version when Pete sort of volunteered to recreate it, as long as some money got raised for the local children's hospital (and he got a bottle of Southern Comfort).
DraftFCB has set up an Auto-Graph card, and if you hit up ourgiftfromyou.com you can sign it, then watch the sharpie-armed bot scribble your name on the wall in support for the coalition of the homeless.
The project has collected signatures from Draftfcb employees, clients, and friends in cities around the world, including Warsaw, Kuwait City, Shanghai, São Paulo, Perth, Vienna, and Chicago - it's only lacking yours now.
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