CP&B who are handling the stunts for the Young Gun awards these came up with this campaign, real young creatives pose nekkid holding up their best work to cover their naughty bits at hardly-legal.com/.
A few - if not all - of the young hot creatives featured on the site were at one time interns at Crispin.
[all the previous info here has been removed to protect the innocent]
Monday may 23 www.redeyedbaby.com went up and had a few films on it. A week later it was taken down...Fortunately it was up long enough for people to download the films..... ;)
Remember POZZ the French viral ad agency who wanted to sell a viral campaign on Ebay last year? Someone actually bought it. Well, now they've created a campaign for Firefox over at funnyfox.org, and these films received 300,000 views in the first day they say. The films are predicatble, boring, pointless and not very 'viral' in the sense that I wouldn't pass it on to anyone. Notfunnyfox.org?
Mark Kingdon over at ClickZ agrees:
It didn't work for me. I asked people at my agency what they thought. Their response was universal: not funny, not ironic nor iconic, nor something they would share.
So why did Firefox of all brands think they needed a viral agency to help them out? They were doing so well already with Firefox fans buying space in NYT and fans painting giant firefox murals and all sort sof crazy stunts. In fact they have such a creative fan-base it's pretty insulting that they have engaged a viral agency on top of that. Especially since it turned out to be a not very good one......
Ok, you can all stop emailing me the tips about Blogebrity now. Really, it's ok. I'm not even going to link it again, when I first saw it it was via the Contagious Media Showdown competition's ranking page on Friday, and I admit that I did indeed laugh at the idea, even if I didn't have any reason to believe it was real in any way since it was a contest entry. It's funny anyway. That's the beauty of it.
Now, some people just won't let this idea be a plain old funny idea, they want it to be real. When Sean Bonner posted that Blogebrity is a Hoax (on Friday) someone protested fiercly in the comments. Naturally. How else do you spread a link? Add a little controversy and/or mystery and watch the thing snowball. So who benefits from that then? The people behind the Blogebrity idea of course, as they might win the 2000 USD if the controversy brews big enough to garner them enough links-in and traffic attention.
So everyone, you can stop emailing me that link now. Don't email me the "Paris Hilton End Hunger" thing at parishiltonfilms.com either. In fact, just look at this list of entries now, anything on there is not a "real" viral in the sense that a company has paid for it. If they are real in that way, they break the rules. It's a game of online gags, just enjoy them.
Related: Fridays post about the competition and this mornings post Brain Freeze the 7-11 Slurpee 'viral' ranks ranks 12 in competition.
Friday when I told y'all about the Contagious Media Showdown competition few checked out the Showdown Ranking Page it seems, as I have been asked by a few people if entry X or Y in said competition really is a viral. Take the 7-11 brainfreeze films for example, right now they rank number 12 on the CMS competition page, yet Adrants thinks it's a real viral for seven eleven. It's not. The site owner is being mighty cryptic though -- and who can blame him really, he just wants to win 2000 USD by winning the showdown.
So how do I know that it isn't really a seven eleven thing? Well that would break the showdown rules where it states quite clearly:
8) No paid work.
Your entry cannot advertise or market a commercial product. Viral marketing firms can enter the contest, but they may not submit paid work they are doing for a client.
For the next three weeks this meme-machine is playing, so when you see articles about cryptic virals or new products, like the Blogebrity check the listings at the showdown first. ;)
As a follow-up to their swearing football manager who was really sheep-dog trainer now comes a sequel, in this "Youth Team" the confused pipe-smoking farmer is training puppies for the big league. Puppies are cute. If you just adore puppies you might want to check it out, if you remember how 'funny' the last one was this one is exactly on that level.
Sega even released a third one, this one is a long film and by long I mean eons, a mock mockumentary of sorts where Miles Jacobson the Managing Director of Sports Interactive tries to sign up the swearing farmer as pack talent. I didn't bother watching the whole thing, someone tell me if it was funny. You have Maverick Media to thank for these ads, and they promise more scenarios with the nutty farmer in the future.
When CP&B sent us the BK link Sith Sense and it roamed adlist last Tuesday, we were highly amused by it, and a tad dissapointed that the site was so swamped that it could barely respond. Mucho popular viral from the get-go. When the "service unavailable" messages calmed down our troop of testers managed to challenge Vader. John said "For me, Darth froze on question 12, "does it have a hard outer shell?" So the evil one never guessed I was thinking of Pez dispensers." Abbey managed to go all the way through and stumped Darth with thinking of a coffee cup. Not just any old coffee cup..... Now that traffic is a bit better, you go ahead and try, see if you can outwit the evil one. For old school internet nerds, yes it's that classic twenty questions game, just dressed up in flash.
Showdown contagius media showdown is sortof a viral award, except it doesn't suck. Entries may not be paid work, like those virals advertising a commercial product, or promoted with bots, text ads or seeded at seeding places, like Kontraband. The work has to spread on merit alone, and on the Showdown Ranking page you can see what is rising to the top.
Webhead injokes like the magazine Blogebrity is neck to neck with the apple + blogger switch AutoBlogger.net. AutoBlogger integrates seamlessly into your journaling software, allowing a busy writer to do things that other internet nerds only dream about. Go out on dates. Take an extended vacation. Turn off your computer for a few hours and spend a lazy weekend just sipping lemonade in your back yard. Followed by Crying While Eating
What he's eating:
Double-chocolate milano cookies
What he's crying about:
Sex will never be that good again
Go down the list, you're bound to find something that amuses you. Or not. The Grand Prize in this competition is 2000 US Dollars.
Mad Dogs and Englishmen is closing down, sadly, but this means that for the right price you can get a Mad Injection of hip creative people who used to work there. Oh yeah! If that fancy little web-page complete with a nice Mad portfolio doesn't convince you to buy, perhaps an auction on eBay will? For a mere ten million US dollars you can Buy an award-winning advertising agency - office supplies AND creative staff.
Back in march viral advertisings enfant terrible Mr Asa Bailey, famous from the ogilvy hijack, was auctioning off a sure-fire viral idea on Ebay and spewing releases about it in hopes offinding a bidder. I never bothered to write about the auction, but Researcher.se in Sweden did, my guess was that if anyone would buy the idea it would probably be Goldenpalace.com - the guys who bid on anything inane on ebay as their sole marketing strategy. Who else would bid on a poor Posh Spice imitator getting run over by a car? Or as the ebay auction read: …Victoria is then unfortunately hit by a London buss. [sic].
Well, whaddyaknow I was right, the viral has now been sponsored by Goldenpalace.com. You can see the fake security-came footage here in the film called Kill Posh Asa Bailey Viral, where Asa Baileys name is as loud and large as the "clients" name Golden Palace's, because you know, being a viral advertising marketer means you have to get your name as well as your clients out there. Right.
This is a hoot! adtrophies.com lets you build and send an award to that special someone... A suitable award like the PR Slut award, the Bold Ego award, and the ever popular most-killed-ideas-award. The spinless award is sweet too. So award that special someone in a cubicle near you!
Unilever, owner of Axe brand, are trying to keep their brand top of mind with young lads in the united states by sending fictional characters Evan and Gareth out to try out score-lines on unsuspecting babes. Evan and Gareth 'videoblog' their adventures and the idea is that hopefully this whole thing will go viral, alas, it hasn't yet. It's been seeded on heavy.com and has a seven linkbacks according to technorati so far.
Some of the films are funny, like when Gareth tries the pick-up method he calls "love song" by singing HEY THERE BEAUTYQUEEN at the top of his lungs.
If this universe seems a little different than the recent Axe print ads in South Africa with older women predators and the Dance Club kidnap stunt, it's because it is. Even in the states Axe has been all about "one whiff drives women mad" as they launched with the commercials where a woman was ravishing a store mannequin back in 2002. (read more...)
It all started over at Ask Metafilter April 6, where baltimore wondered what was those cow-posters and the bovineunite.com meant to mean? By April 26th MrDave2176 asked the same thing here; "What is that Bovine Unite stuff?"
Well, personally I couldn't really be bothered with it. I knew it wasn't Chick-a-fil as some people suggested, I thought it made more sense for milk and said so. In the end, it turned out to be for Maryland State Lottery. Say wha? Revolutionary cows are mixed up in this how? This gets funnier as almost at the same time another bunch of cows show up in viral form all over New York.... Making these secret cow teaser campaigns without senders ripe for getting confused.
Sidewalk and pavement murals are all the rage it seems, much like the recent save Lois Vitton pavement chalking, Firefox chalked the streets as well to celebrate fifty million downloads.
Here, real fans™ painted a huge firefox mural in the middle of the Oregon State University quad. Using a mixture of corn starch, food coloring, koolaid, and water a bunch of students at Oregon State painted a huge mural to compete in the 50 million download contest. Fans of Firefox are spreading the word about Firefox since day one, see earlier article about when the fans raised money and paid for a double page spread in the NYT.
Elections and politics really bring out the virals and games doesn't it?
Try Madame Tussauds Lie Detector test where you can see if you too have the talent that you can talk out of your ass, just like politicians.
Fantasy cabinet is a game, where if you choose a cabinet that most closely resembles what Tony Blair goes for, you'll be in the top 10 league of political predictors and will win an ipod.
Channel 4 offers a toy for all the who are turned on by the issues but turned off by the bullshit, the EleXion 2005 machine, where you can find out which parties truly push your buttons.
Update: The last video from Backing Blair before the election was just released as well, the Iraq war in 30 seconds. Happy voting all.
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