digital

 
 

Fight Twitter.

I usually ignore banner ads scrolling at the top of most every web site these days, but this one not only caught my attention, but it made me do a double take. Sometimes, as can be seen in this banner ad, words are put together in a way that have a tendency to imply something that was not intend.

The Fight Network banner ad is not a call to arms for visitors to follow The Fight Network in its fight against Twitter, as I first thought, but rather it is inviting visitors to follow The Fight Network on Twitter. At least, that is what I believe, but I have been wrong before. It is The Fight Network, after all.

Adland: 
 

Apple's iPhone strategy - get 'em hooked when they're young.

Toddle screams iiiiiiiiiiiiiiiiiiiiiiyyyyPhoooooooooone! You think he's addicted? Countdown to Apple buying this as an ad and producing toddler-iPhone's now: 4...3....2.....

Adland: 
 

Euro RSCG and @radical tap Bear Grylls for Dos Equis

Ad agency creatives at Euro RSCG turned once again to production company @radical media and Editor Jeff Ferruzzo of Outside to take Dos Equis' award-winning "Most Interesting Man" commercial campaign online for a new series of action-packed webisodes. The series, directed by Paul Lind, is entitled "Survival in the Modern Era" and features a young adventurer -- Bear Grylls -- as he details the lessons to be learned online at Dos Equis' "Most Interesting Academy."

The webisodes launched last week. To view the new series online, go to: www.mostinterestingacademy.com

A modern-day survivor, Grylls stars in each episode precariously navigating through his urban terrain as he offers enlightenment on such topics as "Commuting," "Personal Safety," "Overcoming Obstacles," and Making an Entrance." In one comical episode, "Personal Safety," Grylls provides tips on self-defense. Two tattooed-roughnecks engage him in a scuffle. The first is defeated when he is quickly overtaken; the second drops his chain weapon in fear and runs away.

Adland: 
 

Berlingske blocks readers who have adblockers installed.

Ah those lovely crazy Danes, the land of the forbidden deeplink, the latest windmill they're fighting now is adblockers. Danish media house Berlingske has gone so far as to block people from reading BT if they have adblockers installed - instead they are greeted with this;
--- Dear Reader message
You can read a google translation of that page here - they say;

We can see that your computer has installed an AdBlock, which allows us can not show you our ads on the website.

We can only give you free journalistic quality content, if we have ads on our sites, because they pay very much the costs associated with running a website. If ads will be removed, lost our income, and then we will not be able to continue to offer you free news on www.bt.dk

Have questions or comments please feel free to contact us

Naturally this started a thread over in AdblockPlus' forums on how to get around this.

This began with AidOnline's charity plugin - it replaces teh ads of a newspaper (or website) with their own, and when you surf you collect donations to charities involved. This didn't go down well when the newspapers realized that their advertising space was 'hijacked' and on Aidonline's homepage it now reads (bad google translation);

After a meetings with the charitable organizations where it was clear that pressure from their partners have been too large, AidOnline.com and organizations have agreed to stop cooperation immediately.
The computer program AidOnline which works by blocking advertisements on the Internet and use the space to insert new advertisements will not continue. The program worked by the user downloading a little heart into their computer.

I can understand the need to safeguard the media space that advertisers in fact pay for, but this will not wendell. I mean end well. Sorry, wendell, that's your cue.

Adland: 
 

Surprise! P&G are behind the dickless wonder boy Zack16.com

It's no official, the teaser campaign (or "stealth viral" as Adage dubbed it) Zack16.com, where a boy wakes up with "girl parts" one day and learns to love Tampax by the end of the week is created for Procter & Gamble's Tampax.

The campaign was created by Leo Burnett, Chicago and there was no mention of Tampax until poor Zack suddenly had a visit from aunt Flo and found a Tampax vending machine in the girls restroom.

As AdAge says, that wasn't the only thing "stealthy" about this viral campaign:

The campaign's backer hasn't been the only thing stealthy about it. As of this week, the most viewed of nine online videos produced had been seen fewer than 6,000 times on YouTube, though it's had a few thousand additional views on such sites as Funny or Die and StupidVideos.com. The fictional Mr. Johnson also has a Twitter account, @ZackJohnson16, with 949 followers.

So something weird happened to me last night and I'm just trying to deal. Went to the bathroom this morning to find that I suddenly possessed the aiming ability of a defective garden sprinkler. Soon thereafter I discovered that a super important body part of mine had gone missing. Maybe it went for a midnight stroll and fell into a pond? Decided to seek medical attention. Had an awkward discussion with the school nurse. Didn't tell her what really happened. I will remain elusive. Chelsea Carr walked by my locker today and we made meaningful eye contact. At least I think it was meaningful. I dunno, I'm confused. Maybe this is just a bad dream. I'm sure everything will be back to normal tomorrow.
Adland: 
 

Studiocom & Dunkin' Donuts Ask Fans to Change Profile Pic For Daily Giveaway to Facebook Fans

Brands are always talking about how they can leverage the power of social networks, like Facebook. Studiocom recently has created an opportunity for Dunkin' Donuts to explore a new way to engage fans.

Dunkin' Donuts and Studiocom, its digital agency of record since 2007, launched a new experience for Facebook fans on their Fan Page (www.dunkindonuts.com/keepitcoolatta). In conjunction with the nationwide $1.99 Coolatta(R) offer and the reintroduction of Vanilla Bean Coolatta(R), Studiocom crafted the unique daily giveaway where fans "Grab It, Snap It, Post It, Win It".

Always looking for new opportunities to provide Dunkin' Donuts with better ways to engage with their customers through social media, Studiocom came up with the "Keep It Coolatta" sweepstakes in order to create excitement around the product, generate awareness and reward fans for participating.

Adland: 
 

Armor All Hot Body Academy

Take it from someone who does this for a living, a bare living, it isn't like this at all. Not where I work, anyway. Forget that.

This is the world of Armor All car detailing where it is just so fast and easy to make your car shine like the top of the Chrysler building!

Okay, maybe your car, but not the majority of cars I have to clean at work. However, I don't use Armor All products at work, and I don't have an assistant. That's why I'm so wrong on this.

Well, back to school, then.

Armor All Hot Body Academy

Adland: 
 

IF insurance tries their hand at creating a viral with Elisabet Höglund. Fails.

These past two days a "viral" that really stunk to high heaven of forced spontaneity has circulated the Swedish parts of the intarwebs and "microblogs". In a clip on youtube veteran journalist Elisabet Höglund is seen pushing a biker dudes motorcycle over. The Youtube account was a virgin account, and when I first saw the film it had 500 viewings (now it's above 11000 - but since the story has appeared in Resumé, and the tabloids Expressen and Metro it's had significant traffic pull from 'old media')

For those who don't speak bork-bork, here's a translation of their "spontanious" conversation.

- Did you go home together or what?
- Yes yes, we went home, got home, she wanted me to wear my motorcycle helmet... Could you please stop filming I don't think...
- Isn't that her.. Her from "Let's Dance".. whatsit?
- What the hell is she doing?
(The Lady from Let's dance yells -"You can't park here!")
- Who's the guy? That's her from "Lets Dance". You're filming right?
- Oh no, that's gonna cost her!

Now the tagline has appeared on the youtube film: "Take it easy MC-guy, "IF" will help you."

First mistake: the director has left in all the chatter from the "friends" in an effort to set the scene - "we're just playing with the camera and then WOW, that happened" - which isn't how a real person would be doing it. If you're playing with your camera and suddenly capture something that's interesting enough to share on youtube, you edit away the rubbish.

Also, it fails to become a viral since there's no nude animal puppets - see The Official AdLand Advertising Tutorial: Viral Advertising. Don't underestimate the power of nude animal puppets!

Update : Rumor has it that SNASK are the agency behind this. and boy was that wrong, Resumé now says it's created by Studio Total.

Adland: 
 

Red Bull Air Race Celebrates Canada Debut In Windsor Ontario

Number 1 position holder, Hannes Arch drinks Red Bull before he flies, don't you know? ;-)

Adland: 
 

GM Reinvention commercial spoofed as GM Retardation commercial.

Luke sent us a message on Fri, 5 Jun saying:

I don't know if you've seen the GM:Reinvention spot but there's a very well-produced parody at http://gmretardation.com/

I asked Luke if he had any more info, but no reply yet, either way, you all knew this was bound to happen the moment you laid eyes on the demo-love like General Motors - Reinvention commercial, right. It was practically gagging for it when they used the line "...fewer stronger brands, fewer stronger models..." .

Adland: 

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