Tippex has gone all out with the "break out of youtube" feature seen previously in campaigns like the Goth Army and when Stallone blew up youtube. Add a bit of subservient chicken to it, and you now have a hunter and a bear doing anything (well, almost, I never did get them to strip) you type in the blank box. Bonus points for doing cute youtube video nods, for example with the combo "a hunter tickles a bear". Lets see what you can get the hunter to do at tippexperience.
As part of Dentsu Canada’s “Legendary Biru” campaign, visitors to legendarybiru.com enter a lavish journey through Japan’s rich cultural heritage that reveals the brewing process behind Sapporo beer. Throughout this journey, lead by a character known as The Sage, a number of scrolls can be uncovered. Some are easy to find and tell a brief story about the beer, while others are well hidden and require diligence to unlock. Those who reach the end of the journey are given a message tailored to the number of scrolls they’ve discovered, while those who manage to collect all 15 scrolls are entered to win a trip to Japan.
So @aramique from @syrupnyc tells me "I made a music vid shot in first-person on ipod nano and used youtube annotations for interactive story", and before I know it, I'm watching Mercy from Riot in Paris about to get his freak on with his girl. Ah, but there's a choice at the end of the clip - since I'm not interested in watching that I send him to meet Pete on the train, and witness them steal a subway musicians black guitar before they run into trouble in the form of a gang of fashion disasters attempting to rob an old lady. Trying to set the guys karma right, I tell them to save the lady, and it turns out she can rap. You'll have to explore the other avenues yourself.
On the ciclonrum.com website, there's a helpful 1950's style radio-voice that will give you words that rhyme with Ciclóne, so that you can dope up your raps, yo. I've been listening to it for a few minutes and am pretty sure that my brain is trying to escape through my ears. Maybe a really big drink will help. *glurg* No? Maybe ten, then... Oh wait I see what you did there guys. Sneaky.
Click on over to youtube.com/expendables to see "an explosive interview with Sly Stallone". It's a youtube page that looks very much like a regular youtube page, complete with comments where someone misspells Stallone's name as "Sylvertser". But like the Goth Army beach cleaning film of last year, Sly doesn't stay within his youtube box, instead breaks out and bazookas the entire page.
Yeah, NSFW if you don't work in advertising or are a prostitute. Here's a new take on the classic talking head cause advert, with added F-bombs. You can get the T-shirt at www.UnFuckTheGulf.com. Now tweet the fuck out of this.
So the "miracle bun" is making email rounds to ad bloggers. Yep, I too have received an email, July 2nd, with the subject "seen this? possibly for BK?". Since I get a lot of legit emails, that tell me the credits of creators and that sort of thing that I'd rather spend my time on, and I have spent many years (14 but who's counting?) yawning at these types of fake-viral kickstarts, I don't even bother with these types of emails any more. Most of the time, I don't even click the link.
Ben Kunz did though, and he muses at brandflakes "can you trust the Burger King miracle bun?" You see, both him and Where's My jetpack got that same email. "Where's my jetpack" had some time to kill, so he picked apart the attempt of viral-launching and the many reasons why it is a #fail. It has forced acting, it's being tipped with mystery-mail, it has no views.....
It is uploaded by a guy who, SURPRISE, has only ever uploaded one video - and it's this one.
And the people who think Jake's video is awesome, their profiles have ZERO uploads. These are what's known in the business as "fake plants pretending to like your faked stupid video." One of them comments on Jake's video that "Damn dude! This BK thing is blowin' up!" Uh, not really.
I didn't post it. You see, secrecy is not the key to viral. Check out the recent BYU study like a scholar, scholar (look at the amount of FB "likes" on that one), and January's big hit here The Coke Happiness Machine and you can plainly see that they went viral just fine with their credits attached. Oh yes, that's right... It was because they're good. You might have to work on that.
Edit Ben Kunz added on twitter another #fail-point: "Don't those McDonald's buns usually have ketchup and mustard spread inside? Just sayin ;)"